How Does Your Business Give Thanks?

thank you noteIf you’re in the U.S. like we are, more than likely this Thursday you will be celebrating Thanksgiving, and as we sit down with our families for dinner we will be thinking of some of those things we’re most thankful for, namely our food, our prosperity, and our loved ones.

I will venture to say that most of us won’t be thinking directly of email marketing, but if it has helped our business to grow and prosper this year, we probably do think of it with a great deal of gratitude at times.

So, before the holiday hits and we shut our computers off, let’s talk for a minute about email and giving thanks.

What Can We Thank Email For?

Personally, what I appreciate about email marketing most is its ability to get people back to our blog to read our articles and to remind the registrants of online live seminars we host. Without it, these resources would be far less useful, and we’d fight a constant uphill battle to build a viewer ship.

Meanwhile, others are most thankful for its ability to do things like:

Convert would be one-time visitors into new customers
Build more lifelong, profitable business relationships with existing customers
Generate feedback that leads to improvement

There are plenty of others I can point out from working with business owners who use our service. But I’d like to know one way that email marketing has helped your business this year. Please share it with other readers in the comments.

Do Our Email Campaigns Give Thanks?

While we’re on the topic of thanks giving (lower case “t”), we might want to take a few moments to make sure we’re doing this properly in our email campaigns. After all, Thanksgiving (capital “t”) merely epitomizes something that is as important in our every day lives, including our business relationships:

Two of the most prominent places we offer thanks in our campaigns is on our thank you page and the first message we send to subscribers when they sign up.

Read the Knowledge Base articles below for some tips on what to write in them:

What Should I Write in My Thank You Page?

What Should I Write in My First (Autoresponder) Message?

Relax This Entire Holiday Season

As restful as we are on Thursday enjoying Turkey or whatever we love most about the day, we know that beginning Friday morning, the ensuing holiday season brings a more frantic pace.

When you sit down to work on your holiday marketing campaigns, you don’t have to freak out! Use a few of the ideas Justin provides to give your holiday marketing campaign a boost.

Once again, Happy Thanksgiving from our entire team!

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4 Comments

  1. Michelle Geffken

    I’m grateful for email marketing that enables me to stay home with my six kids and homeschool.

    11/20/2007 2:05 pm
  2. Mary Anderson

    Email marketing has helped my business by providing an efficient and timely means to inform my customers of new features and updates of our service that they can immediately benefit from. I am thankful for that.

    11/20/2007 8:34 pm
  3. Dixie

    HAPPY THANKSGIVING TO ALL!!!!

    11/20/2007 10:25 pm

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