Comments on: 5 Holiday Marketing Tips to Beat a Slow Season http://www.aweber.com/blog/email-marketing/holiday-marketing-tips.htm Email Marketing Tips on the AWeber Blog Fri, 16 May 2008 19:53:32 +0000 http://wordpress.org/?v=2.3.3 By: Carrie http://www.aweber.com/blog/email-marketing/holiday-marketing-tips.htm#comment-18731 Carrie Thu, 06 Dec 2007 14:21:47 +0000 http://www.aweber.com/blog/email-marketing/holiday-marketing-tips.htm#comment-18731 With reference to Sten re selling his product at a discount to get sales. Our industry (holiday accommodation) has peaks and lows and there is a lot of discounting done at certain times particularly by the big guys. However, we believe we have a quality product well priced already for a niche market (pet friendly), so we don't discount but we do offer booking gifts to encourage people to book ahead instead of waiting for the last minute. You might try value adding a little gift instead of discounting the product itself? Another idea is what many other industries do at dead times, take the opportunity to go on holidays yourself! You may have to accept that there is no way in the world you will get sales at this time what ever you do. You may have to revise your pricing to work on income arriving for only 48 or 50 weeks of the year instead of 52 etc. If you believe (with backup research) that you have a quality product that is already a fair price, I believe that you should not discount to get sales. Perhaps you could put more effort into finding your customers. For example, if the majority of your likely customers live in town X, you advertise in the newspapers or magazines there. The internet is not the only market place. Hope my suggestions may be of help. With reference to Sten re selling his product at a discount to get sales.

Our industry (holiday accommodation) has peaks and lows and there is a lot of discounting done at certain times particularly by the big guys.
However, we believe we have a quality product well priced already for a niche market (pet friendly), so we don’t discount but we do offer booking gifts to encourage people to book ahead instead of waiting for the last minute.

You might try value adding a little gift instead of discounting the product itself? Another idea is what many other industries do at dead times, take the opportunity to go on holidays yourself! You may have to accept that there is no way in the world you will get sales at this time what ever you do. You may have to revise your pricing to work on income arriving for only 48 or 50 weeks of the year instead of 52 etc.

If you believe (with backup research) that you have a quality product that is already a fair price, I believe that you should not discount to get sales. Perhaps you could put more effort into finding your customers. For example, if the majority of your likely customers live in town X, you advertise in the newspapers or magazines there. The internet is not the only market place. Hope my suggestions may be of help.

]]> By: June http://www.aweber.com/blog/email-marketing/holiday-marketing-tips.htm#comment-18723 June Thu, 06 Dec 2007 05:40:25 +0000 http://www.aweber.com/blog/email-marketing/holiday-marketing-tips.htm#comment-18723 I like to make things that are outstanding ....something a little different from what everyone else is selling and that really works.... I like to make things that are outstanding ….something a little different from what everyone else is selling and that really works….

]]> By: Marc Kline http://www.aweber.com/blog/email-marketing/holiday-marketing-tips.htm#comment-18683 Marc Kline Tue, 04 Dec 2007 19:36:17 +0000 http://www.aweber.com/blog/email-marketing/holiday-marketing-tips.htm#comment-18683 Carrie, Although we don't have any templates specific to the holidays in the works, you might consider choosing a template with a color scheme appropriate and familiar to the holidays you are targeting instead. Then, to give an even stronger holiday appeal, you can use affordable stock photography available for any type of publishing you're doing this year. We use <a href="http://www.istockphoto.com" rel="nofollow">iStockphoto</a> for a lot of our images. In fact, they have a specific section dedicated to <a href="http://www.istockphoto.com/seasonsearch_xmas.php" rel="nofollow">holiday images</a> this year, and there are certainly services out there you can try. Carrie,

Although we don’t have any templates specific to the holidays in the works, you might consider choosing a template with a color scheme appropriate and familiar to the holidays you are targeting instead.

Then, to give an even stronger holiday appeal, you can use affordable stock photography available for any type of publishing you’re doing this year.

We use iStockphoto for a lot of our images.

In fact, they have a specific section dedicated to holiday images this year, and there are certainly services out there you can try.

]]> By: Carrie http://www.aweber.com/blog/email-marketing/holiday-marketing-tips.htm#comment-18673 Carrie Tue, 04 Dec 2007 13:52:17 +0000 http://www.aweber.com/blog/email-marketing/holiday-marketing-tips.htm#comment-18673 Would it be possible for AWeber to add a Christmas themed template to assist us? Would it be possible for AWeber to add a Christmas themed template to assist us?

]]> By: Sunday Chatter - 12/2 - Money Making Scoop http://www.aweber.com/blog/email-marketing/holiday-marketing-tips.htm#comment-18650 Sunday Chatter - 12/2 - Money Making Scoop Mon, 03 Dec 2007 13:02:20 +0000 http://www.aweber.com/blog/email-marketing/holiday-marketing-tips.htm#comment-18650 [...] If you’re going to market to the subscribers on your e-mail list this holiday season, there are a few things you’ll want to know first. Check out these Tips for Successful Holiday Marketing. [...] […] If you’re going to market to the subscribers on your e-mail list this holiday season, there are a few things you’ll want to know first. Check out these Tips for Successful Holiday Marketing. […]

]]> By: Easy Recipes http://www.aweber.com/blog/email-marketing/holiday-marketing-tips.htm#comment-18542 Easy Recipes Thu, 29 Nov 2007 05:59:02 +0000 http://www.aweber.com/blog/email-marketing/holiday-marketing-tips.htm#comment-18542 Great suggestions. I think that giving a percentage of profits to charity is a real win/win. It always results in a big kump in profits for us and a handsome donation every year. We sell cookbooks - which actually do really well for Christmas. Great suggestions. I think that giving a percentage of profits to charity is a real win/win. It always results in a big kump in profits for us and a handsome donation every year. We sell cookbooks - which actually do really well for Christmas.

]]> By: Alicia Forest http://www.aweber.com/blog/email-marketing/holiday-marketing-tips.htm#comment-18518 Alicia Forest Wed, 28 Nov 2007 15:41:39 +0000 http://www.aweber.com/blog/email-marketing/holiday-marketing-tips.htm#comment-18518 As an information marketer with various digital and physical products to sell, I have an annual holiday sale where I offer 50%. Every year, I make thousands from this sale. The first year, it was the most money I made in a month... ;-) I've done variations of this from time to time, such as a July 4th or Summer Sale, at 25% off and 50% off, but nothing brings in the sales like the holiday sale. My products are also priced high enough that I don't feel as though I'm devaluing them by giving this discount... and I only offer this discount to my list subscribers, not the general public. My experience and 2 cents... happy holidays! As an information marketer with various digital and physical products to sell, I have an annual holiday sale where I offer 50%. Every year, I make thousands from this sale. The first year, it was the most money I made in a month… ;-)

I’ve done variations of this from time to time, such as a July 4th or Summer Sale, at 25% off and 50% off, but nothing brings in the sales like the holiday sale.

My products are also priced high enough that I don’t feel as though I’m devaluing them by giving this discount… and I only offer this discount to my list subscribers, not the general public.

My experience and 2 cents… happy holidays!

]]> By: » Cyber Monday: Hype or Holiday Opportunity? - AWeber Blog http://www.aweber.com/blog/email-marketing/holiday-marketing-tips.htm#comment-18449 » Cyber Monday: Hype or Holiday Opportunity? - AWeber Blog Mon, 26 Nov 2007 16:48:42 +0000 http://www.aweber.com/blog/email-marketing/holiday-marketing-tips.htm#comment-18449 [...] Procrastination? Hardly. I just don't think that this day/phenomenon is particularly useful for our users and readers and thought the topic would be most urgent today. Consider this: Our subscribers have a finite amount of time they can and attention they want to dedicate to reading email, and when we send email, we're competing with other parties for it. Compared to those of the "find all your holiday needs at the lowest possible price" superstores, our marketing tends to focus on one to several products with a stronger emphasis on the quality aspect of value. This prioritizes gradual trust building over time over the concentrated single day sales pitch. As much as we'd like to kick start our campaigns for the holidays ASAP, there are plenty of other days and ways we can use to make sure our subscribers consider us this season. [...] […] Procrastination? Hardly. I just don’t think that this day/phenomenon is particularly useful for our users and readers and thought the topic would be most urgent today. Consider this: Our subscribers have a finite amount of time they can and attention they want to dedicate to reading email, and when we send email, we’re competing with other parties for it. Compared to those of the “find all your holiday needs at the lowest possible price” superstores, our marketing tends to focus on one to several products with a stronger emphasis on the quality aspect of value. This prioritizes gradual trust building over time over the concentrated single day sales pitch. As much as we’d like to kick start our campaigns for the holidays ASAP, there are plenty of other days and ways we can use to make sure our subscribers consider us this season. […]

]]> By: mailingmanager.co.uk » Blog Archive » A Helping Hand at Christmas http://www.aweber.com/blog/email-marketing/holiday-marketing-tips.htm#comment-18318 mailingmanager.co.uk » Blog Archive » A Helping Hand at Christmas Fri, 23 Nov 2007 11:30:42 +0000 http://www.aweber.com/blog/email-marketing/holiday-marketing-tips.htm#comment-18318 [...] My personal favourite is an article by Stefan Pollard that gives you the 5 do’s and don’ts for the holiday period.  It seems that 5 is the lucky number for the festive period with Awebers recent post to use email marketing to your advantage in the Christmas period.  You can still find a post I did a few months ago that will outline some handy hints for your Christmas campaign handy.  [...] […] My personal favourite is an article by Stefan Pollard that gives you the 5 do’s and don’ts for the holiday period.  It seems that 5 is the lucky number for the festive period with Awebers recent post to use email marketing to your advantage in the Christmas period.  You can still find a post I did a few months ago that will outline some handy hints for your Christmas campaign handy.  […]

]]> By: Jeff http://www.aweber.com/blog/email-marketing/holiday-marketing-tips.htm#comment-18001 Jeff Tue, 20 Nov 2007 23:49:59 +0000 http://www.aweber.com/blog/email-marketing/holiday-marketing-tips.htm#comment-18001 Hey, I've picked up some great ideas here. My business partner is an herbalist, he says sales are always slow during the holidays. I'm thinking of giving away a few CD's with every order, doesn't cost us much and promotes the spirit of giving. Hey, I’ve picked up some great ideas here. My business partner is an herbalist, he says sales are always slow during the holidays. I’m thinking of giving away a few CD’s with every order, doesn’t cost us much and promotes the spirit of giving.

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