Comments on: Hidden List-Building Opportunities?

By: Daniel Edstrom

Daniel Edstrom — Thu, 11 Nov 2010 12:08:43 +0000

Awesome tips.

I’ve been using Aweber for a couple of months now and you guys are just shipping one quality tip after another!

I love it.

By: Kevin Njoroge

Kevin Njoroge — Tue, 19 Jan 2010 08:23:30 +0000

Thanks guys for this informative article. Always remember to ask yourself what the potential customer need rather than what you need, what runs through his mind rather than through yours, what his/her interests are rather than what yours are.

Remember the question "What is in it for me" always and strive to provide answer to it so that you can motivate your potential customers to subscribe

Regards,

By: Maya

Maya — Fri, 26 Sep 2008 18:43:05 +0000

Sounds like having a 2x opt-in setup for your forms can save you an extra step in creating forms with validation scripts. No need to worry if someone put in the right email address because they can only get the content once they opt-in officially. It keeps your list clean, too and allows us to focus on providing valuable content instead of programming forms. Superb!

By: scott

scott — Fri, 16 May 2008 10:36:17 +0000

Yes of course

Here is an example of a static "side by side" form which seems to work better than having all the fields running underneath eachother.

http://www.origsoft.com/The_great_software_testing/swindle.htm

and here is the conversational form
http://conversation.i-op.com/topic/start/original0801_dg/intro?SID=web

By: Aaron Abber

Aaron Abber — Fri, 16 May 2008 00:48:27 +0000

Scott,

That’s tremendous. I have never tried starting with a multi-page, radio Q form. I assumed (and yes, I know what happens when one assumes) that idea wouldn’t work but never tested it. Just goes to show testing trumps instinct every time.

(Except in choosing a mate–somehow I found women didn’t appreciate my multi-testing of engagement rings. Go figure. I said the same words to all six of them with exactly the same inflection, yet they all got upset when they found out I was running a test.)

I know you are B2B, but do you have a form we can see as an example?

By: scott

scott — Thu, 15 May 2008 13:08:09 +0000

Interesting article.
The design of the form is massively important. However, i disagree that simple forms with only a few fields are needed to maximise response rates.

Firstly, i am amazed at the huge amount of companies (many of which should know better) that do not offer any qualifying questions on their forms at all.

Secondly, i have spent many years playing with different types of forms. Simple one pagers, forms with the fields that are side by side, or spread over 2 or 3 pages…etc etc. From my experience (B2B) you can expect 75-85% drop off. (i.e. 75-85% of the people that land on the form page will not fill it out.) Thats painful. All those potential punters slipping through your fingers.

However, i have also tried an interactive dialogue. Where the punter is taken through 7,8, or 9 pages of questions – each question is dependant on previous answer. The answers require only a radio button click or a drop down, and if it is used on a house list then the name address etc is pre-filled in. Not only do i TREBLE my response rates (I go from 80% drop off to a 60% fill in rate! – with the same list!) I can ask them more profiling questions and more qualification questions.

Not only this but we can view the stats and see at which question people start to bail and if we ask one or two too many we can easily cut back.

The dialogue takes time to work through and build, but it is definitly worth it. And proves that if the punter sees real value in what they are getting, they will answer many questions.

By: Christine Colquhoun

Christine Colquhoun — Thu, 08 May 2008 16:40:06 +0000

I have recently signed up for AWeber and I’m finding the blogs very useful. As I’m just starting out in Business I’m finding there is so much to learn about the web/emails etc., Could you please explain to me what is a white paper?

Thanks.

By: Maximize Signup Conversions by Asking for Less - Email Marketing Tips on the AWeber Blog

Tue, 06 May 2008 21:05:13 +0000

[...] MarketSherpa has pointed out, “above and beyond” in this case may lead to signup conversion rates and information [...]

By: Want Subscribers to Confirm? Get Creative! - Email Marketing Tips on the AWeber Blog

Mon, 21 Apr 2008 15:24:15 +0000

[...] According to a MarketingSherpa study, 1/3 of users knowingly enter bogus addresses some of the time [...]

By: Tom Kulzer (AWeber CEO)

Tom Kulzer (AWeber CEO) — Fri, 25 May 2007 14:03:16 +0000

Kathy,

There are tons of businesses utilizing email newsletters and other types of opt-in follow up email marketing to reach their website visitors about tangible products.

One example is Dolls and Friends who sell collectible dolls.

http://www.dollsandfriends.com/
http://www.dollsandfriends.com/newsletter.php