Email + Video: A Dynamic Duo for Blockbuster List Growth

Online video is one of the hottest channels for small business marketers today.

Cost of entry is minimal. Traffic and viewership are booming with smartphones and tablets, driven by social media and email sharing.

The nagging question? Conversion.

How do you stay connected with viewers — and get them to opt in — once the clip ends?

Convert Your Videos, Convert More Viewers

Now there’s an easy way to entice viewers to join your email list, thanks to our friends at Viewbix.

Viewbix lets you turn your videos into list-building tools by integrating email opt-ins, social sharing and calls to action within the video frame.

And with the new AWeber-Viewbix app, viewers can join your email list right from the video player.

By adding these calls to action and opt-in features to your video player, you can reduce the number of viewers that simply click away when the clip is done, never to be seen again.

Plus, because the AWeber-Viewbix integration gives you detailed analytics, it also allows you to pinpoint what is (or isn’t) working with your video content and calls to action.

Want to see how it works? Here’s a quick overview (and live example):



Best of all, the interface is so simple, you can use this app to add AWeber sign-ups to your videos in minutes — or use the batch editing feature to enhance a bunch of videos at once with email opt-in tabs and special offers.

Combine engaging video content with compelling opt-in offers and you’ve got a blockbuster approach to list-building.

Get Started With Our Free Webinar

Whether you already have videos to test this with, or you have questions about where to start, we want to help you get going.

Join me and Viewbix CEO Jonathan Stefansky for a live one-hour webinar, Grow Your Lists With Video: Getting Started With the AWeber-Viewbix App.

In this free, interactive session we’ll discuss:

  • Why you should be using video to help build your email lists
  • How marketers are already using this successfully, and
  • How to use video analytics and A/B testing to maximize your results with video

You’ll see how easy is to set up the AWeber-Viewbix app, and we’ll answer your questions with a live Q&A session.

Click here to reserve your spot and join us on Tuesday, August 7 from 2:00-3:00 p.m. ET.

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Hunter Boyle leads business development for AWeber. A veteran content and conversion strategist, he's helped thousands of marketers optimize their digital initiatives. Connect with Hunter on Twitter and LinkedIn.

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17 Comments

  1. HI Hunter,

    Great feature added! and I was huge fan of using aweber and certainly video within the post helps to increase viewer-ship more.

    8/2/2012 1:21 am
  2. Thanks, Ayaz. I hope you’ll try it out and keep us posted when you see some results with your lists. Good luck!

    8/2/2012 8:25 am
  3. Linda

    On my iPhone 4s the video box is not tall enough so I can’t see the subscribe form. Looks like its there but cut off. Video says it works on iPhone but it doesn’t!

    8/2/2012 9:23 am
  4. Linda

    Ahh that’s cause aweber has a mobile theme by default. Can this be fixed? Users won’t toggle like I just did!

    8/2/2012 9:25 am
  5. This is really cool. I always use video with on my opt-in pages. I`ll try the app.

    8/2/2012 10:48 am
  6. Thanks, Andrej. If you’re already using video a lot, it’ll be interesting to hear what impact this integration makes on opt-ins. Good luck with your tests and keep us posted on results. We’re always looking to share customer success stories. Cheers!

    8/2/2012 11:08 am
  7. Thanks for the feedback, Linda. Great point. Passed it along to the Viewbix team, so keep an eye out for answers and join us on next Tuesday’s webinar, where we’ll have a live Q&A session as well. Cheers!

    8/2/2012 11:13 am
  8. Sito Demmers

    Hello!

    It’s a great app! but can I translate ‘name’ and ‘submit’ on my form into Dutch ?
    And if any possible…’Back to video’ also ?

    Regards!

    Sito

    8/2/2012 11:44 am
  9. Amanda

    Will there be a recording available for this webinar?

    8/2/2012 2:32 pm
  10. Harland Corbet

    Great idea and really easy to use.

    My only issue is that the player itself doesn’t look great and as far as I can tell there were no options for other looks. There is a “branding” section which is pretty limited. The overall look of the player is a little clunky and not as slick as other video players out there.

    Hunter – any plans for other video players like Vidyard?

    8/2/2012 3:28 pm
  11. Linda,

    Thanks for the feedback. As you noticed Viewbix works on iOS and Android devices, however the settings as to how the player appears is determined by how the mobile site itself is configured. This is a good piece of advice to keep in mind, as you’ll want to consider the look and feel of the player as you are building your site so users can have an optimal viewing experience.

    -Jonathan

    8/2/2012 3:57 pm
  12. Sito,

    Thanks for the question on Language support. Most of the features on Viewbix already have multi-lingual support built in; player title, call to action button, tab names, back to video button etc, etc.
    Currently the name and submit part of the AWeber form is in English only, but we’ve added this to our product roadmap and will reach out when it’s been completed.

    -Jonathan

    8/2/2012 4:00 pm
  13. Harland,

    Our paid plans, PRO and Enterprise offer advanced branding features that include a full suite of options to customize the look and feel of the player.

    Here’s an example of a customized player that Paramount just did for Katy Perry’s Movie: http://www.viewbix.com/v/Katy-Perry–Part-of-Me/fe3157dfe4d2429bb12b482df88cdd79

    If you need more information on branding options, please feel free to reach us at support@viewbix.com, otherwise I hope that helps answer your question.

    -Jonathan

    8/2/2012 4:09 pm
  14. Yes, registrants that can’t make it will be notified via email when the session is available. Thanks!

    8/2/2012 4:13 pm
  15. Rod

    I think this is a great feature but it still needs some tweaks to make it more professional. If these changes are made, I will be more than happy to integrate Viewbix to our company!

    1) It’s proven that changing “Submit” to “Send my free eBook”, “Download my lessons”, or anything more descriptive highly increases conversion rate. This button caption should be customizable.

    2) The form looks to plain. It would be nice if it would be possible to customize the look of the form, including background colors, and others. Maybe allow the upload of a css file?

    3) The tab “Aweber” should be renamed, customizable. Only us marketers know what “Aweber” means. It should be customizable to something like “Sign up” or “Receive free lessons”, or whatever else so it makes sense for people to click on it.

    I believe these two changes would make your product much more professional.
    Keep up the great job! I look forward to seeing these changes.
    Best,
    Rod

    8/2/2012 8:01 pm
  16. Rod,

    Thanks for the great feedback.

    Regarding point #3, we already support that, when you add the app into your Viewbix, you can either highlight the menu text field on the bottom left or click options on the bottom right to change the text of the tab to whatever you’d like.
    Regarding the first two points those are great ideas and we’ll incorporate those into our product roadmap.

    For any other feedback, questions or comments, you can reach us at support@viewbix.com.

    Thanks,
    Jonathan

    8/3/2012 7:46 am
  17. Wes

    Looks pretty cool. I plan on doing videos soon, so I’ll definitely to try it out!

    8/7/2012 6:03 pm

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