Hi Justin,

I find Kayak emails to be very welcoming, easy and enjoyably appetizing.
It’s like reading a post card from a friend on a great vacation.
They exert no sales pressure at all but somehow I’m there vicariously.

Thank you for sharing. A picture is worth a thousand words and these pictures are enhanced with friendly words enticing you to travel to inviting places.

Images are back - sorry about the hiccup.

Kayak should be happy to tell you how well their emails do! They will probably tell you if you ask.

I have already seen your split test on buttons vs text and commented on it.

It’s highly useful information, although some of the commentators don’t seem to realize it!

That is the kind of data that we can all use to make more profit. Clearly, the lesson is use buttons to increase response, but then change back to text.

Valuable info - thanks!

I don’t have any data on how Kayak’s email campaigns tie into overall revenue/profit. However, on the whole they seem to be doing well (see this TechCrunch post regarding their acquisition of competitor SideStep).

I definitely agree that it would be useful to have some stats available, and we do offer them when we are able (see this post on split testing calls to action, for example).

If I’m able to get any more details on Kayak’s email program I’ll comment/update this post with them.

Subscriptions Strategy trades in this kind of information, and Aweber would be doing its clients a great service if it would get permission to at least tell us what is working and what is not.

We all see promotions we like, and those we don’t like. They come across our screens and in the mail every day. But what works and what doesn’t? Those are the real questions. Personal opinion is of little use as neither you nor I can put our minds into the small percentage of people who respond to these promotions. That is why comment should be results-based.

I am not being negative here. Just asking for facts. Aweber has plenty to share.