Comments on: Learn From a Great Email Newsletter Example: Kayak

By: JK

JK — Mon, 19 Dec 2011 20:10:43 +0000

Their emails are WAY too wordy for modern email marketing. They would greatly benefit from having summary lines that entice and link back to full content for each on website. Reading through emails like this takes a lot of work for the consumer–who has the time and attention span to read through all of this content at once?

By: Wanderlert

Wanderlert — Fri, 21 Jan 2011 05:44:36 +0000

Thank you for breaking down the example, it’s really useful and help me a lot.

By: Bob Grove

Bob Grove — Fri, 08 Jan 2010 16:27:22 +0000

Great article. I am also in the travel industry and have been looking at Rick Steve’s newsletters. They also avoid the hard sell and consequently get my attention. You are right, all the airlines try to do is sell the steak, not the sizzle.

By: How To Make Your Plain Text Emails Hard to Read and Use

How To Make Your Plain Text Emails Hard to Read and Use — Mon, 17 Aug 2009 14:02:51 +0000

[...] conclusion and/or signature need not be elaborate (for example, look at the one in Kayak’s email newsletters) but it should be there to bring everything else in your emails back [...]

By: Socialization, tutorials, and attention. « Retention

Socialization, tutorials, and attention. « Retention — Thu, 11 Sep 2008 16:24:41 +0000

[...] http://www.aweber.com/blog/email-marketing/great-email-newsletter-by-kayak.htm Learn From a Great Email Newsletter Example: Kayak [...]

By: Asking Subscribers To Whitelist You: Is It Ever Too Late? - Email Marketing Tips by AWeber

Fri, 18 Jul 2008 12:51:00 +0000

[...] they contain fare promotions. Nothing really exciting (nothing like say, Kayak’s great email newsletters). But they are consistent, and I do usually take a look at them to see if I might be talked into [...]

By: Paul Seales

Paul Seales — Wed, 30 Apr 2008 05:57:03 +0000

April 29th, 2008 @1:38am

Hi Justin,

I find Kayak emails to be very welcoming, easy and enjoyably appetizing.
It’s like reading a post card from a friend on a great vacation.
They exert no sales pressure at all but somehow I’m there vicariously.

Thank you for sharing. A picture is worth a thousand words and these pictures are enhanced with friendly words enticing you to travel to inviting places.

By: Three Rules for Ethical Marketing | Marketing Eric

Three Rules for Ethical Marketing | Marketing Eric — Wed, 30 Apr 2008 02:30:56 +0000

[...] Kayak.com Newsletters (see also this review of Kayak Newsletters) [...]

By: Justin Premick

Justin Premick — Tue, 22 Apr 2008 13:58:08 +0000

Hi Luke,

Images are back – sorry about the hiccup.

By: peter hobday

peter hobday — Tue, 15 Apr 2008 18:48:47 +0000

Justin – many thanks for your prompt reply.

Kayak should be happy to tell you how well their emails do! They will probably tell you if you ask.

I have already seen your split test on buttons vs text and commented on it.

It’s highly useful information, although some of the commentators don’t seem to realize it!

That is the kind of data that we can all use to make more profit. Clearly, the lesson is use buttons to increase response, but then change back to text.

Valuable info – thanks!