Comments on: Thank You: Another Critical Opportunity to Create Subscriber Expectations http://www.aweber.com/blog/email-marketing/expectations-thank-you.htm Email Marketing Tips and Best Practices: AWeber Blog Tue, 14 Feb 2012 20:34:28 +0000 hourly 1 http://wordpress.org/?v=3.1.4 By: Smart Video Thank You Pages http://www.aweber.com/blog/email-marketing/expectations-thank-you.htm/comment-page-1#comment-44916 Smart Video Thank You Pages Fri, 04 Dec 2009 15:06:31 +0000 http://www.aweber.com/blog/?p=5709#comment-44916 [...] thing a subscriber experiences after signing up to your email marketing campaign. It does a lot to establish expectations about your [...] [...] thing a subscriber experiences after signing up to your email marketing campaign. It does a lot to establish expectations about your [...]

]]> By: How To Add Subscribers Name Or Email To Your Thank You Page from Blog Tech Guy http://www.aweber.com/blog/email-marketing/expectations-thank-you.htm/comment-page-1#comment-43844 How To Add Subscribers Name Or Email To Your Thank You Page from Blog Tech Guy Thu, 03 Sep 2009 06:02:57 +0000 http://www.aweber.com/blog/?p=5709#comment-43844 [...] can find all the official resources on AWeber, here, here, and [...] [...] can find all the official resources on AWeber, here, here, and [...]

]]> By: Suzanne http://www.aweber.com/blog/email-marketing/expectations-thank-you.htm/comment-page-1#comment-43040 Suzanne Thu, 04 Jun 2009 15:47:41 +0000 http://www.aweber.com/blog/?p=5709#comment-43040 How about a template that you make available in our follow-up messages? That would be great! How about a template that you make available in our follow-up messages? That would be great!

]]> By: Reason 9,785 Why You HAVE To Get In Subscribers’ Address Books - Inbox Ideas: Email Marketing Tips by AWeber http://www.aweber.com/blog/email-marketing/expectations-thank-you.htm/comment-page-1#comment-43030 Reason 9,785 Why You HAVE To Get In Subscribers’ Address Books - Inbox Ideas: Email Marketing Tips by AWeber Wed, 03 Jun 2009 19:30:18 +0000 http://www.aweber.com/blog/?p=5709#comment-43030 [...] You should already be using the thank you page to set expectations immediately after subscribers join your list. [...] [...] You should already be using the thank you page to set expectations immediately after subscribers join your list. [...]

]]> By: Create Subscriber Expectations Over Time - Inbox Ideas: Email Marketing Tips by AWeber http://www.aweber.com/blog/email-marketing/expectations-thank-you.htm/comment-page-1#comment-42985 Create Subscriber Expectations Over Time - Inbox Ideas: Email Marketing Tips by AWeber Wed, 27 May 2009 16:26:24 +0000 http://www.aweber.com/blog/?p=5709#comment-42985 [...] This is #3 in series of posts on subscriber expectations. Previous articles here: Part 1, Part 2. [...] [...] This is #3 in series of posts on subscriber expectations. Previous articles here: Part 1, Part 2. [...]

]]> By: Learn The First of 3 Critical Opportunities to Create The Right Subscriber Expectations - Inbox Ideas: Email Marketing Tips by AWeber http://www.aweber.com/blog/email-marketing/expectations-thank-you.htm/comment-page-1#comment-42983 Learn The First of 3 Critical Opportunities to Create The Right Subscriber Expectations - Inbox Ideas: Email Marketing Tips by AWeber Wed, 27 May 2009 15:17:46 +0000 http://www.aweber.com/blog/?p=5709#comment-42983 [...] email newsletter and we’ll email the next article in this series to you. Update: the second and third posts in this series are now live; however, if you subscribe, you’ll still get all [...] [...] email newsletter and we’ll email the next article in this series to you. Update: the second and third posts in this series are now live; however, if you subscribe, you’ll still get all [...]

]]> By: Justin Premick http://www.aweber.com/blog/email-marketing/expectations-thank-you.htm/comment-page-1#comment-42975 Justin Premick Tue, 26 May 2009 13:36:50 +0000 http://www.aweber.com/blog/?p=5709#comment-42975 Janet, You set the thank you page for each web form individually. You can view/edit all of your web forms at the "Web Forms" tab in your account. Janet,

You set the thank you page for each web form individually.

You can view/edit all of your web forms at the "Web Forms" tab in your account.

]]> By: Janet S. http://www.aweber.com/blog/email-marketing/expectations-thank-you.htm/comment-page-1#comment-42966 Janet S. Sat, 23 May 2009 17:09:20 +0000 http://www.aweber.com/blog/?p=5709#comment-42966 I know I modified it in the beginning - which was last week or so but now I can't find it. WHERE is the thank you page so I can double check it flows with my other verbage? Forms? Follow-up Broadcast should be a drop down that says "thank you for subscribing" then maybe more people would actual change it if they saw it occasionally. thanks in advance! I know I modified it in the beginning – which was last week or so but now I can’t find it.

WHERE is the thank you page so I can double check it flows with my other verbage?

Forms?

Follow-up

Broadcast

should be a drop down that says "thank you for subscribing" then maybe more people would actual change it if they saw it occasionally.

thanks in advance!

]]> By: Kelly http://www.aweber.com/blog/email-marketing/expectations-thank-you.htm/comment-page-1#comment-42956 Kelly Thu, 21 May 2009 17:37:53 +0000 http://www.aweber.com/blog/?p=5709#comment-42956 This post is so on time. It really confirmed for me that I was on the right track. I have all the elements on my thank you / confirmation page. However, I went a step further. One thing that I always remember is that a person's name is the sweetest sound to "them". So, I figured I would personalize the thank you page with their name. It does a number of things... 1. Surprises them when they see their name 2. Triggers their reticular activator and commands their attention 3. Compels them to read the page even if they are just looking for how many times their name appears 4. Show them "EXACTLY" what the email subject line will look like 5. Shows that you are professional 6. Perks their curiosity to wonder how you did that 7. Makes them wonder what all is on your sales page, so they immediately go check the email and click the link inside I think this method coupled with the element of video is most powerful and effective. I think that if you set it up like this you can't go wrong. You have to see it to see how effective it really is. I will be adding some other elements and changing it up a bit to entice them with the benefits a little more on the thank you page. It's just as important to get it right as it is to get your sales page right because they will never even see your sales page if your thank you page don't entice them to click the link in the email. Right? So, by all means we should take this timely advice from Justin and run with it the best we can. Thanks for the perfect advice. It couldn't have been more timely! This post is so on time. It really confirmed for me that I was on the right track. I have all the elements on my thank you / confirmation page.
However, I went a step further. One thing that I always remember is that a person’s name is the sweetest sound to "them". So, I figured I would personalize the thank you page with their name. It does a number of things…

1. Surprises them when they see their name
2. Triggers their reticular activator and commands their attention
3. Compels them to read the page even if they are just looking for how many times their name appears
4. Show them "EXACTLY" what the email subject line will look like
5. Shows that you are professional
6. Perks their curiosity to wonder how you did that
7. Makes them wonder what all is on your sales page, so they immediately go check the email and click the link inside

I think this method coupled with the element of video is most powerful and effective.

I think that if you set it up like this you can’t go wrong. You have to see it to see how effective it really is. I will be adding some other elements and changing it up a bit to entice them with the benefits a little more on the thank you page.

It’s just as important to get it right as it is to get your sales page right because they will never even see your sales page if your thank you page don’t entice them to click the link in the email. Right? So, by all means we should take this timely advice from Justin and run with it the best we can. Thanks for the perfect advice. It couldn’t have been more timely!

]]> By: Justin Premick http://www.aweber.com/blog/email-marketing/expectations-thank-you.htm/comment-page-1#comment-42955 Justin Premick Thu, 21 May 2009 17:12:30 +0000 http://www.aweber.com/blog/?p=5709#comment-42955 Mark, We go so far as to use video on our own thank you pages to show the confirm email - but the idea and potential "gotchas" are the same. You definitely want to make sure that the expectations you set are expectations you can actually meet. An email that doesn't come from who the subscriber thought it would, or doesn't look the way they expected, isn't going to be as recognizable as it could have been - and you have to wonder about the longer-term effects of subscribers experiencing such disconnects. (Note to all: the confirm emails in AWeber are plain text, so image blocking wouldn't come into play here. But a good point to think about regardless - make sure that you know what your confirm email will be like so you can accurately represent it on your thank you page!) Mark,

We go so far as to use video on our own thank you pages to show the confirm email – but the idea and potential "gotchas" are the same.

You definitely want to make sure that the expectations you set are expectations you can actually meet.

An email that doesn’t come from who the subscriber thought it would, or doesn’t look the way they expected, isn’t going to be as recognizable as it could have been – and you have to wonder about the longer-term effects of subscribers experiencing such disconnects.

(Note to all: the confirm emails in AWeber are plain text, so image blocking wouldn’t come into play here. But a good point to think about regardless – make sure that you know what your confirm email will be like so you can accurately represent it on your thank you page!)

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