Comments on: Create Subscriber Expectations Over Time http://www.aweber.com/blog/email-marketing/expectations-over-time.htm Email Marketing Tips and Best Practices: AWeber Blog Tue, 14 Feb 2012 20:34:28 +0000 hourly 1 http://wordpress.org/?v=3.1.4 By: Email to Infinity and Beyond: Lessons from Toy Story http://www.aweber.com/blog/email-marketing/expectations-over-time.htm/comment-page-1#comment-53438 Email to Infinity and Beyond: Lessons from Toy Story Tue, 07 Dec 2010 14:29:20 +0000 http://www.aweber.com/blog/?p=5711#comment-53438 [...] it in some form to their inboxes everyday. The important thing to remember is that you need to set expectations and let them know that you will not be contributing to the number of spam emails that they’re [...] [...] it in some form to their inboxes everyday. The important thing to remember is that you need to set expectations and let them know that you will not be contributing to the number of spam emails that they’re [...]

]]> By: Codrut Turcanu http://www.aweber.com/blog/email-marketing/expectations-over-time.htm/comment-page-1#comment-43466 Codrut Turcanu Fri, 17 Jul 2009 16:16:47 +0000 http://www.aweber.com/blog/?p=5711#comment-43466 "Email Marketing Isn't a Sprint; It's a Marathon." ... For most people that's the "aha" moment. This is when we should stop thinking of list marketing as "list blasting" and start taking good care of our subscribers & customers, and finally treat them like real people who grow along with us. Just think about it... our subscribers/customers needs and wants evolve along with us. We can't treat people like numbers. We can't look at our lists as stats only. Behind each email is a breathing human who cares about you as much as you do. We're in a marathon together, but we should sprint in case competitors try to catch us :) "Email Marketing Isn’t a Sprint; It’s a Marathon." …

For most people that’s the "aha" moment. This is when we should stop thinking of list marketing as "list blasting" and start taking good care of our subscribers & customers, and finally treat them like real people who grow along with us.

Just think about it… our subscribers/customers needs and wants evolve along with us. We can’t treat people like numbers. We can’t look at our lists as stats only.

Behind each email is a breathing human who cares about you as much as you do. We’re in a marathon together, but we should sprint in case competitors try to catch us :)

]]> By: Want More Opens or Clicks? Reward Subscribers! - Inbox Ideas: Email Marketing Tips by AWeber http://www.aweber.com/blog/email-marketing/expectations-over-time.htm/comment-page-1#comment-43401 Want More Opens or Clicks? Reward Subscribers! - Inbox Ideas: Email Marketing Tips by AWeber Thu, 09 Jul 2009 13:58:16 +0000 http://www.aweber.com/blog/?p=5711#comment-43401 [...] providing valuable content plays a big part here (as we’ve discussed on several occasions), but sometimes a little extra incentive can help, [...] [...] providing valuable content plays a big part here (as we’ve discussed on several occasions), but sometimes a little extra incentive can help, [...]

]]> By: Learn The First of 3 Critical Opportunities to Create The Right Subscriber Expectations - Inbox Ideas: Email Marketing Tips by AWeber http://www.aweber.com/blog/email-marketing/expectations-over-time.htm/comment-page-1#comment-43019 Learn The First of 3 Critical Opportunities to Create The Right Subscriber Expectations - Inbox Ideas: Email Marketing Tips by AWeber Mon, 01 Jun 2009 14:43:10 +0000 http://www.aweber.com/blog/?p=5711#comment-43019 [...] newsletter and we’ll email the next article in this series to you. Update: the second and third posts in this series are now live; however, if you subscribe, you’ll still get all the other [...] [...] newsletter and we’ll email the next article in this series to you. Update: the second and third posts in this series are now live; however, if you subscribe, you’ll still get all the other [...]

]]> By: al http://www.aweber.com/blog/email-marketing/expectations-over-time.htm/comment-page-1#comment-43014 al Mon, 01 Jun 2009 07:20:50 +0000 http://www.aweber.com/blog/?p=5711#comment-43014 good post, I look at it email marketing as nothing more than brand, being consistent and compelling, getting your subscribers to always expect something that will be beneficial thanks for sharing good post, I look at it email marketing as nothing more than brand, being consistent and compelling, getting your subscribers to always expect something that will be beneficial

thanks for sharing

]]> By: Dan Massicotte http://www.aweber.com/blog/email-marketing/expectations-over-time.htm/comment-page-1#comment-42997 Dan Massicotte Thu, 28 May 2009 22:32:23 +0000 http://www.aweber.com/blog/?p=5711#comment-42997 Value is what it comes down to for everything though. I don't feel as pumped up after reading this part as I did from reading Part I. However, I still did spend the last hour or so redoing some of my follow-up messages. Content is always king though, and thank you for reminding us. Value is what it comes down to for everything though. I don’t feel as pumped up after reading this part as I did from reading Part I.

However, I still did spend the last hour or so redoing some of my follow-up messages.

Content is always king though, and thank you for reminding us.

]]> By: Karin H http://www.aweber.com/blog/email-marketing/expectations-over-time.htm/comment-page-1#comment-42990 Karin H Thu, 28 May 2009 09:26:23 +0000 http://www.aweber.com/blog/?p=5711#comment-42990 Hi Justin You're right: consistency pays. And it starts on the 'lading page/squeeze page', in the text of your webform, your Custom Tank You Pages, your confirm opt-in message and your messages. It's an ongoing process, the minute you forget or miss out one of the above items, you leave your new subscriber hanging in the dark. (Working on a blog post at the moment, encountered a perfect example yesterday on How Not To Do It - no matter how high the 'marketing guru' who forgot the details is regarded in his field). If possible (and is very simple to arrange), keep the consistence of your website/blog in your messages too: use and/or edit one of the many AWeber templates from day one one. Hi Justin

You’re right: consistency pays. And it starts on the ‘lading page/squeeze page’, in the text of your webform, your Custom Tank You Pages, your confirm opt-in message and your messages.

It’s an ongoing process, the minute you forget or miss out one of the above items, you leave your new subscriber hanging in the dark. (Working on a blog post at the moment, encountered a perfect example yesterday on How Not To Do It – no matter how high the ‘marketing guru’ who forgot the details is regarded in his field).

If possible (and is very simple to arrange), keep the consistence of your website/blog in your messages too: use and/or edit one of the many AWeber templates from day one one.

]]> By: Cassie http://www.aweber.com/blog/email-marketing/expectations-over-time.htm/comment-page-1#comment-42986 Cassie Wed, 27 May 2009 20:53:52 +0000 http://www.aweber.com/blog/?p=5711#comment-42986 I always strive to provide quality content, but I also tell my subscribers what's coming in the next newsletter, kind of like a sneak preview. (When I remember to, anyway). I always strive to provide quality content, but I also tell my subscribers what’s coming in the next newsletter, kind of like a sneak preview. (When I remember to, anyway).

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