Comments on: Email Marketing: Not Such a Blast?

By: Laura

Laura — Tue, 15 Nov 2011 00:53:08 +0000

Completely hate this term. So much so that I was directed to this site via my aggravated “I hate the term email blast” google search. lol.

By: Gmail Introduces The Priority Inbox

Gmail Introduces The Priority Inbox — Thu, 02 Sep 2010 14:31:34 +0000

[...] this blog and others, traditional “batch-and-blast” (PS don’t ever use that word unless you’re mocking it) email marketers have been hearing for a while now that relevance [...]

By: ScottWritesEverything.com | Blast – The Naughtiest Word in Email Marketing

Wed, 02 Sep 2009 04:00:50 +0000

[...] Premick, with “Email Marketing: Not Such a Blast,” gave his opinion as well: Terms like “blast” are dangerous, not only because [...]

By: Is Your Thank You Page Awful? Here Are 2 Ways You Could Make It Better - Inbox Ideas: Email Marketing Tips by AWeber

Wed, 22 Apr 2009 16:37:49 +0000

[...] (An aside: the word “capture,” when used in relationship with list-building, is in my opinion almost as dangerous a term as “email blast.”) [...]

By: Claire Milne

Claire Milne — Thu, 19 Feb 2009 22:31:01 +0000

I’m amazed to see the word "blast" still used on Cellectivex after so many comments against it. I personally find the word offensive, and worse, I fear it will deter the members of my UK group from using the groupsite. Why hasn’t it yet been changed to one of the many alternatives?

By: Justin Premick

Justin Premick — Wed, 02 Jul 2008 20:58:26 +0000

John,

Thanks for posting that – I saw it too and briefly tweeted my thoughts on it – but you’re right, a broader discussion might be helpful. Good stuff, thanks!

By: John Rodriguez

John Rodriguez — Wed, 02 Jul 2008 20:46:19 +0000

Interesting follow up to this discussion. I was checking out MarketingSherpa’s latest "Chart of the Week" and they mention "email blast"…

Coincidentally, the article mentions declining open rates and how they may not be the most useful metric for measuring the success of email campaigns. (Justin, could make for an interesting post/discussion…)

http://www.marketingsherpa.com/article.php?ident=30671&pop=no

By: Petition to Ban The Phrase "Email Blast" | Bronto Blog

Petition to Ban The Phrase "Email Blast" | Bronto Blog — Tue, 10 Jun 2008 13:56:26 +0000

[...] has been stewing for some time. Just as I began formulating my ideas for it, Mathew Patterson and @justinpremick and beat me to the punch. Blasted! They both make some excellent points. Make sure to check out the [...]

By: Paul

Paul — Sun, 08 Jun 2008 18:33:02 +0000

As marketers, our bottom line product is the words that we use. When I started my sales career years ago, I went through the Tom Hopkins sales training course and he included a list of words that can help kill a sale. I’ve lived by it since then for two reasons, sales-killing words not only killed the sale often can negatively impact our own psyche because the negative word affects us in less than obvious ways.

Amateurs pitch products and close the deal. Professionals give presentations and the client buys. You can send a "blast to a list" and offend readers or send a "good promotion to your subscribers" with a real perceived value. IMHO, the blaster mentality prevents establishing a relationship with subscribers. If that’s what you are thinking, then that’s what you are.

Mama taught us "Life is like a box of chocolates, you never know what you are gonna get." However, if the wrapper is moldy and the chocolate seems bad, we throw it away!

By: John Rodriguez

John Rodriguez — Fri, 06 Jun 2008 19:31:18 +0000

Blast shmast, I say. Po-tay-toe po-tah-to.

It’s just playing with semantics. As long we’re responsible email marketers and treating our readers well, giving them what they want, what difference does it make what word we use?