AWeber Email Marketing Tips
5 Reasons Email Marketers Should Give Thanks
As our US-based users get ready for Thanksgiving, it’s easy to find yourself jumping to thoughts of the holiday while working on your campaigns.
So let’s have a little fun in the spirit of the season.
I was thinking recently about what I was thankful for, and when my mind turned to work, a question occurred to me:
What Should Email Marketers Be Thankful For?
A few things I came up with:
- Affordability. Not everyone has the cash to spend on radio, TV and print ads. (This is doubly true if you’re just starting a business, or taking a struggling one and rebuilding it.)
Email gives us a powerful, yet relatively inexpensive, means of marketing our products and services.
- Tracking. No other marketing channel lets us track our results as extensively and quickly as email does.
From open rates (which are still useful, even if they’re not perfect), to clickthroughs, to conversions, we can use email statistics to see what works, what doesn’t, and what we should do to increase the response to our campaigns.
- Reputation and Relevancy Rule. Used to be, content filtering was a really big deal. And a lot of people were lured into the trap of obfuscating words like “F.R.EE” to try and get around those filters. (PS – if you’re still doing this, stop. Please. Learn why here.)
Nowadays, effective email marketing involves building a reputation for sending timely, relevant, useful information to subscribers. (Permission still matters, too, but it won’t save you if you’re sending junk.)
The moral here? Send subscribers what they want, when they want, and you don’t need to micro-manage your content to get your email delivered.
- You Don’t Have to Be an Artist to Create Good-Looking Campaigns. Still like hand-coding your messages? Go for it. I don’t envy you.
For the less design-inclined, HTML email templates make it easy to spice up your newsletters with a splash of color and imagery, helping to build your brand as subscribers associate your emails with your website.
That’s not to say hiring an email designer to create a custom design for you isn’t ever a good idea; it absolutely can be. But it’s not critical for every business, and it’s not always in the budget.
- There’s No Shortage of Useful Advice. And not just on our site, either (though in our humble opinion you’ll get a lot out of subscribing to this blog and sitting in on one of our webinars
)
Organizations like MarketingSherpa and MEC Labs feed us a steady diet of case studies and benchmarks to show us what works and what doesn’t.
And blogs like no man is an iland and BeRelevant give us plenty to think about as we evaluate our own email marketing campaigns.
Point is, if there’s something you want to know about email marketing, you can rest assured that there are people out here willing and ready to help. All you have to do is ask.
So What Are You Thankful For?
How has email marketing helped you this year? Share your experiences below!
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Subscribe to This Blog by Email8 Comments
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Casey
I am thankful for my email list. I have been collecting email addresses for almost a year now and have grown my list to 2200 addresses.
That alone keeps visitors coming back to my site again and again.
11/23/2009 9:47 pm -
With help of our structured email marketing campaigns – all done in AWeber – we have surpassed our turnover of last year with still 5 weeks to go to year’s end.
11/24/2009 11:58 am
It also enables us to communicate directly with our prospects/clients and we do receive many replies to the emails we’ve created, from requests for further advice to big thank you’s and even funny stories. -
And I’m thankful for having such an awesome autoresponder system… Thank you Aweber !!!!!!!!!!!!!!!!
11/24/2009 12:32 pm -
I’m thankful for my lists which have brought me wonderful returns. Not to forget all the thank you emails.
And thanks to AWeber as well for your wonderful email marketing management software =)
11/27/2009 2:59 am -
We all are thankful, ’cause email marketing is like a bread and water for all marketers. One of the basic forms, I guess. Also, i think that all of email marketers should be thankful for email marketing software they use. Reliable software is a cornerstone of the whole campaign.
11/28/2009 5:24 am -
I am thankful for the great service
Aweber provides, including relevant training and informational updates.
THANK YOU, THANK YOU AWEBER!
11/28/2009 5:03 pm -
I am thankful to Aweber because I had tried other autoresponders before coming to Aweber and know how great Aweber is in comparison to the others.
Thanks
12/1/2009 12:34 am -
Aweber is really great. I tried it one of my site. And thanks for these great post.
5/26/2010 6:02 pm
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