Drag It. Drop It. Done. The New Follow Up Editor Is Here

Follow ups are a marketing tool not to be taken lightly. Originally built to take pressure off salesmen following up on their leads, their power lies in slowly selling your brand over time.

To sell effectively, they’ve got to look good, which is easy now that the block editor, an easy email creation tool, is now available for both follow ups (autoresponders) and broadcasts.

If you’ve been using the broadcast editor, it’s basically the same, with a different method for scheduling the messages:

Scheduling With Send Windows

With the broadcast editor, you choose the exact date and time your message goes out. With the new follow up editor, each subscriber gets the messages based on when they sign up, but you are able to choose windows of time they get those messages.

For example, if you want your emails to arrive when your subscribers stop for lunch, you can set those windows. If you want emails to go out only on Sundays, you can make that happen. Any routine you’re trying to establish with your subscribers can be reinforced by scheduling your follow ups.

To set your send windows, just use the handy calculator on the editor’s Step 2: Settings, like this:

The block editor supports UTF8 characters, so if you’re typing in another language, you’ll find everything rendering properly in your emails.

See the Editor In Action

Planning to put some shiny new follow ups together? Hit “play” to see just how you’re going to do it.

How Businesses Are Marketing With Follow Ups

Attractive follow ups are important, but they also need good content. If you’re looking for ideas, here’s how some of our customers use them with success:

Chocoley

Careershifters

Hockey Strong

Do you have any questions about the new editor? Any feedback?

Let us know in the comments below!

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Amanda Gagnon is the former Education Manager for AWeber and has started a number of small businesses.

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19 Comments

  1. This looks like a really fantastic tool Aweber is making available for us, and looks like it will make follow up email composition an absolute breeze!
    It looks awesomely powerful in what can be done with it too! I am looking forward to having a good play around with this when I start building my lists and sending them some professional and attractive looking follow up email messages with it. It looks highly user-friendly too. Also the demonstration video I saw about it while it was in beta was highly informative and helpful.
    Thanks for continuing to make Aweber ever better and more powerful!

    5/8/2012 1:38 pm
  2. This looks great guys! Definitely a HUGE improvement to the prior broadcast (plain looking) email template. I’m excited to start using this new editor.

    Always on the cutting edge with email marketing – thanks again!

    p.s. whoever coded this is genius! So many details went into the thought process and layout. Thanks for all the work you put into this!

    5/10/2012 2:10 pm
  3. Honestly I don’t see a huge improvement here. This new way of making an email will not make it faster or easier for me, quite the contrary. What are the real benefits for yours customers beside the cool design ?

    I think you should focus more on improving your core functionalities instead of creating gadgets that have little or no real interest. For example, your international customers beg your for years to add the proper handling of accents and special characters in the name of subscribers and you ignore them. Crazy IMHO.

    5/24/2012 4:05 am
  4. I’m finding the new editor quite difficult to use. For example, it’s easier to create a link now, but the link popup stays on the screen unless I click outside the editing box, then I have to click back IN the editing box to get back to what I was doing. Why is there no “close” button on the link creation popup? This new editor actually slows me down. I’d rather use the old editor, or have this one function better.

    5/30/2012 12:27 pm
  5. Lisa – Thanks for catching that! We’ve passed your suggestion to our developers.

    5/30/2012 3:51 pm
  6. Thanks, Amanda!

    5/30/2012 5:14 pm
  7. Im sorry, but this new interface is just horrible. What used to take just seconds in the old editor now takes an eternity. Im constantly fighting with popups, menus and other elements that are completely unnecessary and totally annoying.

    Quit trying to be “clever” and just give us a simple WYSIWYG editor for gods sake.

    Just awful.

    5/31/2012 1:14 pm
  8. Jackie

    I use aWeber for simple HTML emails. The only HTML is links and maybe an image or two. The new editor is way too complex for this and the old editor, while better and with “known” warts, is still quirky.

    I wish you would just fix the old editor…

    5/31/2012 4:23 pm
  9. Jackie, this could perhaps help; it’s instructions to create a blank HTML email template: http://www.aweber.com/faq/questions/621/. Note: they’re very easy, so hopefully that answers the main concern.

    6/6/2012 8:39 am
  10. Also, Jackie, our designers have just placed a new Plain HTML email template into accounts; check it out! You’ll be able to just drop in your links and whatever image you might want, schedule, and be done.

    6/7/2012 8:56 am
  11. When will the new templates and drag and drop be available for blog broadcasts? I want my emails to be consistent and that just means that right now I have to create a new email each time I do a blog post as a regular broadcast instead of being able to use the blog broadcasts function.

    Thanks!

    6/13/2012 8:04 am
  12. Nicki,

    You should be able to take the HTML for your new broadcasts and put it into the current blog broadcast editor. You’d just have to add the rss tags from your current blog broadcast into the right spots. Give us a call if you want one of us to walk you through it!

    6/13/2012 2:23 pm
  13. I had my account on hold for a few months, and came back to setup the confirmation and email campaign for my new site. I was pretty excited to get going on my project.

    You can imagine the shock when I found your new editor! I’m completely perplexed why you took somethign that actually worked (the editor) and now made it into something that is horrendously over complicated and difficult to use.

    I have over 12 years web design expereince, I’ve worked on all kinds of platforms, CMS, html, php, you name it! Front end design, back end coding, I know my way around stuff. But if I can’t figure this new editor out, how can a newbie possibly figure it out? Have you completely lost the concept of what you built your business on – simple to use?

    I was planning to promote AWeber on my new site, now I will have to consdier putting that idea on hold, and completely revisiting my whole email marketing campaign. I’m backing up my email list and saying goodbye to AWeber.

    Thanks for screwing it up BIG-TIME AWeber!

    Cheers

    6/27/2012 3:33 am
  14. DN

    Hey Amanda,

    I just discovered the link to the old editor (Whew – thank goodness!). Will you be leaving the old editor permanently in place? – since it acutally works.

    Cheers

    6/27/2012 3:38 am
  15. DN, Yes, the old editor will remain in place for the foreseeable future. The new editor should be very easy to use – just drag in the element you want and type in your text. There’s also a video demonstrating this above the editor. Finally, if you have suggestions for making it more user-friendly, please feel free to share them and we’ll take them into account. Thanks!

    6/27/2012 8:13 am
  16. Julia

    This is great…very timely. Just got started, set up my first message to start my list. I didn’t quite know what I was doing, but after watching this video, I know exactly what to do now.

    Not new to sending out messages, but new to aWeber. I’m loving it because the pieces to the puzzle are finally coming together.

    “How to create a blog broadcast” is extremely helpful, because I can send directly to my subscribers. Hooray!

    8/11/2012 3:08 pm
  17. I want the option for quick editing to go to the old html editor

    8/14/2012 4:06 pm
  18. Lynda,
    Thanks for the vote. Passing it on!

    Julie,
    Glad the video helped!

    8/15/2012 2:04 pm
  19. Incredible! This is just clever. Thank you so much for sharing this follow up editor. I am looking forward in using this one.

    4/5/2013 8:58 am

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