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Many businesses use a blog to attract new visitors to their website and build their email list. Informative, well-written blog posts are a great way to establish credibility with your audience and get them interested in joining your email list so they can hear more from you in the future.

That being the case, here’s a simple thing you can do to make each blog post more effective at encouraging people to join your list.

When you end a blog post, try using a “next step” paragraph. You tell your reader what the next step is, or in other words the next things they still need to do that you haven’t been able to cover in your blog post. Then invite them to join your email list to get future information on the next steps.

For example, if I just finished an informative blog post on how to find potential customers through Facebook, I might typically end with:

“…and that’s how you can find potential customers for your business through Facebook. Please let me know if you have any questions.”

But a “next step” paragraph might look like this:

“I hope this article has given you some good ideas on how to find potential customers through Facebook. Now that you’ve found them, the next step is to know what to say to people as you make contact with them, how to properly introduce your business, and how to avoid common mistakes that people make when it comes to social marketing. I’ll be sending out information on these things by email, so if you aren’t on my email list yet then you can join below. Thank you for reading and I’ll see you in the next tutorial!”

And then you want to make sure you place your email sign-up form right under your “next step” paragraph.

This does several things at once:

1) The end of your blog post is when your visitors are usually at the height of their interest in getting more information from you, and your email signup form is conveniently placed right there at the end of your post.

2) Because you’ve mentioned several “next step” items of interest, visitors are even more interested in getting this information from you.

3) Visitors are likely to give you an email address they regularly use because they want to see your future tutorials.

4) If you focus in on one good tip and leave related information for future posts, your post will be shorter and much faster for you to write.

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I, of course, had a “next step” paragraph to finish this off, but it would probably be too promotional if you were to provide this to your audience.

Let me know if you like this kind of information. I’ve got more.

I look forward to working with you on my email and blog campaigns!

The plugin name is “Advertisement Management” and you can insert the the awebber Javascript Snippet to “Options 3 – Below post when open”

Hope this helps.

The rest of these are live now:

http://www.aweber.com/blog/email-marketing/double-blog-newsletter-subscribe-page.htm

http://www.aweber.com/blog/email-marketing/double-blog-newsletter-sharing.htm

http://www.aweber.com/blog/email-marketing/double-blog-newsletter-beyond-blog.htm