Want To Double Your Blog Newsletter Readers? Here’s The First of 4 Tactics That Helped Us
Posted by Justin Premick
Bloggers: are you taking advantage of every opportunity to get more subscribers?
As you’re no doubt aware, subscribers are an essential element of a successful blog. They read more, comment more and return to your blog more than more passive visitors do.
So it’s in your best interest to encourage people to become subscribers.
One way to do this is by offering an RSS feed. Another way that many successful bloggers advocate, is the blog newsletter.
Well, if something’s worth doing, it’s worth doing well, right?
Over the next few posts, we’ll share four tactics we’ve found effective in growing our own blog newsletter. In fact, they’re responsible for over 50% of our blog newsletter subscribers!
Blog Newsletter Grower #1: Offer Subscribe Options At The End of Posts
The idea behind this is that if someone reads to the end of an article (especially if it’s a long/detailed on), s/he must have been particularly interested/impressed with the content.
So why not see if s/he wants more like it?
Additionally, if you’re writing a series of posts on a topic, someone reading an early post in that series may want to be notified when the next post in that series is online.
How Many Readers Can This Get You?
We’ve been experimenting with signup forms placed at the end of posts for a while now (example: our recent post on increasing opt-in rates via social proof – click the image at left to see that signup form).
What have we found?
Over 24% of web signups to our blog newsletter come from forms at the end of posts.
And we don’t even do it for every post! In 2+ years and 100+ posts on this blog, we’ve done this only a handful of times. And many of the posts we’ve done it on are nowhere near the main page of the blog anymore, yet the signups keep coming in.
Think of your blog posts like sales letters for your blog, with each new subscriber as a successful conversion.
Your sales letter won’t be effective if you don’t tell people what to do, right?
Ask for the subscribe!
Next Up: The Single Page Of Our Blog That Brings In Over 30% Of Our Subscribers
Adding this page to our blog was almost a no-brainer – so much so that we forgot to do it at first!
But once we did, wow… did it ever start bringing in the subscribers.
I’ll introduce you to that post soon. Until then, try out putting a signup form in your post itself. You might be surprised at the results…
Want To Know When The Next Post on Doubling Your Blog Newsletter Readers Is Online?
Fill out the form below to join our blog newsletter and we’ll drop you a line when it’s up.
We’ll also periodically send you other email marketing tips we publish here. The newsletter goes out 1-2 times per week.
Naturally, as a permission-based email marketing company, we respect your privacy.
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37 Responses
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Russ
August 4th, 2008 at 3:44 pm
I’ve already got an AWeber form on my blog’s pages, but what is easiest way to include a form at the end of one or more blog posts?
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Justin Premick
August 4th, 2008 at 4:28 pm
Russ,
The way we do it is copy/paste the form HTML directly into the post while creating/editing it in WordPress.
I haven’t used Blogger in a while but if I recall correctly there should be a tab to view/edit the HTML (they might call it "code view" or something like that), and you can paste into there.
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Russ
August 4th, 2008 at 6:53 pm
Thanks, Justin
I’ll give it a shot — I’m using WordPress
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Mike
August 4th, 2008 at 10:25 pm
With blogger you can add a text element to the bottom of each page. Edit the Layout of the page, insert "Text" widget, then edit in HTML rather than Rich Text to insert the appropriate <script> tag.
You can also use this to insert aweber analytics.
Probably should have a <noscript> tag in there too so that the page makes sense even if JavaScript is turned off.
Example of the finished effect at blog.riskythinking.com
Only just gone up and it’s a new blog so can’t assess its effectiveness yet.
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Carl Juneau
August 5th, 2008 at 5:00 am
Great trick. Just implemented it on my blog.
There’s a handy wordpress plugin that let’s you insert a batch of code using just one word, it’s called Text Replace ( http://coffee2code.com/wp-plugins/text-replace/).
Works like this:
:optin:
does
html table border yada yada aweber optin form table yada yada.
You get the idea.
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Codrut Turcanu
August 5th, 2008 at 7:11 am
Dear Russ, be aware..
I’ve been testing this on WordPress (and I guess Blogger or other platform act the same too) and you should use the shorter javascript
code as the longer one (html) gives problems sometimes.The "techie" stuff is easy for me as I’ve been playing with it since I started back in 1999.. yet I’m not a genius, nor a techie guy..
Cheers!
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Russ
August 5th, 2008 at 7:52 am
Thanks, Condrut. I appreciate your suggestion
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Dan Ondiege
August 5th, 2008 at 7:55 am
Thanks for the tip. I’ll begin testing opt-in forms at the end of posts. I’m also currently testing the new chicklet feature.
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M
August 5th, 2008 at 8:25 am
Great tips. I would just make sure if you go opt-in after every post that you make it a lenthy post or you will seem a bit desparate. I also feel if you can add a tiny testimonial from someone on your list that can encourage opt-ins.
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Jim
August 5th, 2008 at 11:58 am
Just emailed our webmaster about adding the chicklet feature. And we’ll test the optin at the end of posts as well. Thanks, M, for the advice about longer posts. Makes sense.
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AlBaraa
August 5th, 2008 at 12:40 pm
Great! I’ve just implemented it on my two blogs. Looking forward to the next posts on this topic.
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John W. Furst
August 5th, 2008 at 1:00 pm
Thanks, great tips.
I am looking forward for the next ones. -
Martin Thompson
August 5th, 2008 at 2:47 pm
Thanks for these great ideas - keep them coming!
In my opinion, If you are using Wordpress it is easier to edit the post template itself.
This means every page on your entire blog will be updated with the sign up form automatically rather than going in and manually adding :optin: to every page. You also won’t need to remember :optin: every time you post.
You can edit the post via Presentation > Theme Editor.
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Miss Gisele B
August 5th, 2008 at 3:17 pm
This is excellent. Brilliant findings and I will surely instruct my web master to test this.
Thanks
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Angela Chen Shui
August 5th, 2008 at 3:26 pm
Thanks, Justin, because this has remained on my mind. I added one a couple months ago then took it off but continue to feel that it’s a good idea. Your statistics back that up.
I also like the idea of putting it after long posts.
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Codrut Turcanu
August 5th, 2008 at 4:23 pm
#M - adding a text link could work too. Also, mentioning a bonus gift at the end of each and every post should also boost sign-ups.
# Martin - you’ve said..
"This means every page on your entire blog will be updated with the sign up form automatically rather than going in and manually adding :optin: to every page"
Are you using a plugin to do this?
As I am aware of that is impossible to do it with default WP editor..
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Audrey
August 5th, 2008 at 6:51 pm
Thanks for the info! I think I need to (finally) jump on the WordPress bandwagon and pump up the volume for my business!
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Brad Isaac
August 5th, 2008 at 7:36 pm
I too would like to know how to do a Javascript insert into Wordpress.
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Tim Norton
August 6th, 2008 at 8:35 am
I used to have trouble also, but I upgraded to WP 2.6 and to test this I put the HTML code in the first post on the homepage and the javascript code on the second post. They both look and work fine.
I have also had those problems with older versions of WP, very annoying, but it seems they are fixed.
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Brad Isaac
August 6th, 2008 at 8:52 am
Tim, how tough was the upgrade? Did you use the auto-upgrade plugin? I think I’ll try what you did and upgrade my install. So if you know of any pitfalls, let me know so I’ll be prepared.
Making a site backup now….
thanks for the tip.
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Cassandra Rae
August 6th, 2008 at 10:47 am
Thank you so much for this tip & all the helpful info in the comments! I just started using it on one of my blogs. Does anyone know of a WP plugin to insert this code automatically with each post?
Thanks!
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Jon Moss
August 6th, 2008 at 11:19 am
Excellent ideas guys - many thanks!
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Russell James
August 7th, 2008 at 1:42 am
wordpress has a very good tutorial on upgrading to new versions just take note of transferring certain files rather than whole folders If you use a ftp client like Filezilla it is a breeze as you can delete old files easily with the program
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Tim Norton
August 7th, 2008 at 5:33 pm
@Brad Isaac - Brad, the upgrade to 2.6 had to be done through a direct download from the wordpress site since my host does not have the most current version. If your blog is not too ‘entrenched’ then you can use the upgrade instrux from the WP site. If your blog is really established then be careful of the usual upgrade caveats … you can lose mods you have made to the files if any. Though if all you changed was your theme then you can back it up to your computer and add the theme back after the upgrade.
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Mieke Janssens
August 11th, 2008 at 12:55 pm
This is a great tip, but I’m still not sure how to add the subscription form at the bottom of my WP posts…
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Wilhelmien van Nieuwenhuizen
August 11th, 2008 at 8:55 pm
Great idea! Where do I find the HTML code to add the subscription form at the bottom of my WP posts?
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Codrut Turcanu
August 12th, 2008 at 3:11 am
# Mieke - come on! lol
Ok, I fell you as you are probably a total beginner, but that’s not your fault. In order for us to help you, at least mention the problem you’re facing.. get specific!
What you mean with "I’m stil not sure"?
It’s about WP html editing, or is it AWEBER code cut & pasting thing?
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Justin Premick
August 12th, 2008 at 10:24 am
Wilhelmien,
You can get the HTML by creating a signup form using the web form tool in your account.
Mieke (and others not sure how to add the subscribe form),
There are are 2 main ways to do this -
1) Copy/paste the HTML to the end of your post.
To do this, create your form in AWeber, get the HTML, then go to WordPress and edit your post. Click the "code" tab in WordPress’ HTML editor, and paste in your web form HTML.
2) Edit your theme so that a signup form automatically appears at the end of each post, as Martin notes above.
This 2nd way takes more knowledge of the WordPress software. I don’t recommend it if you’re not comfortable reading and working with HTML/PHP.
Editing your theme to automatically add the form is a good idea if you don’t want to have to remember to insert the form into each post as you create it.
However, it means your form will always appear, and that it will always say exactly the same thing (which you may not want - I prefer to customize my form headlines to fit the post).
Lots of good tips here by all on where to add the subscribe form. Keep ‘em coming…
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Mieke Janssens
August 12th, 2008 at 10:33 am
Thanks Justin
I was looking for a way to edit my theme, but instead I implemented the subscription form in the subscribe note created with the WP plugin ‘WhatWouldSethGodinDo".
This plugin adds a small box above or underneath each post containing an invitation to subscribe to the RSS feed. The HTML of the invitation can be edited easily, so adding the Aweber form code is piece of cake.
And the best part is I don’t have to remember to add the form code to every blog post I write
(You can see an example at my blog - just click my name to visit)
Greetz!
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Video Tip: Adding an Optin Form After Each Blog Post to Boost Your Number of Subscribers
August 12th, 2008 at 3:17 pm
[…] Here's a quick video showing at least one way to use a tip I found out about over at the AWeber blog. […]
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Double Your Blog Newsletter Readers: Expand Beyond Your Blog - Inbox Ideas: Email Marketing Tips by AWeber
August 18th, 2008 at 1:53 pm
[…] Adding subscribe opportunities within posts […]
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Brian Terry
August 22nd, 2008 at 4:59 am
After reading through the replies above I can see there are lots of ways to do this but one of the easiest I’ve found is to install a plug-in called "Add Signature"
What it enables you to do is to add any custom message (including HTML, CSS and certain other variables) at the end of every message you have posted on your blog.
You can even set it to appear on specific types of pages like index, posts, static pages, archive and search pages. You choose where you want it to be seen.
http://www.dagondesign.com/articles/add-signature-plugin-for-wordpress/
It looks like this plug-in was originally intended to be a way of adding more information about the author of the blog post. But actually it’s much more flexible than this.
I’m using this on my own blog in conjunction with the What Would Seth Godin Do plug-in which I’ve set to only show after a certain number of visits.
I almost forgot… you can have up to 3 different signature (maybe use this to split test 3 different optin box designs?) at the bottom of your blog posts, just use the text trigger codes they give you.
I’m really glad I found this blog post because I’d never considered adding an optin form to the bottom of each post in this way! Great idea!
I hope this plug-in helps.
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Do you add an optin form on your blog posts?
August 23rd, 2008 at 2:30 am
[…] you add an optin form on your blog posts? According to Aweber, it can make a huge difference: Want To Double Your Blog Newsletter Readers? Here’s The First of 4 Tactics That Helped Us - In… __________________ Get more traffic and sales with article marketing! Free report shows you how […]
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Douglas Lampi
August 24th, 2008 at 10:32 am
Great idea from aweber - and wonderful to read all the helpful feedback.
I’ve just implemented this throughout one big project and the increased response rate in new subscribers is immediate!
Kudos to Brian Terry for the tips on the Wordpress Plugin(s)
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Dane
August 24th, 2008 at 7:52 pm
That is some excellent advice. While it is important to get traffic to our website it is even more important to retain as much of that traffic as we can.
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Simon Harrison
August 26th, 2008 at 2:53 am
Implemented most of this, and the Aweber counter, seems to be doing the trick on a blog I do think it helps that people can see a decent number of subscribers.
Here’s an example of it in reality
http://www.brinkzone.com/blog/I’m also going to implement the dedicated signup page and put a small link at the end of every post saying something like
"Enjoyed This Blog - Get Subscribed for Weekly Updates"
Something along those lines, all in all this has been a good set of posts on increasing blog numbers.
Thanks
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Andrea
September 1st, 2008 at 4:31 am
Brian, etc..
Thanks! I installed the plugin and added a sig optin to one of my pages - however - I am getting this - http://www.getstartedtodayonline.com/you-have-a-dream-let-someone-else-build-it/
A huge space in there.. any suggestions? Tx!
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