Comments on: Do Simple Opt-In Forms Build Credibility? http://www.aweber.com/blog/email-marketing/do-simple-opt-in-forms-build-credibility.htm Email Marketing Tips by AWeber Sun, 27 Jul 2008 08:45:43 +0000 http://wordpress.org/?v=2.3.3 By: Maximize Signup Conversions by Asking for Less - Email Marketing Tips on the AWeber Blog http://www.aweber.com/blog/email-marketing/do-simple-opt-in-forms-build-credibility.htm#comment-36959 Maximize Signup Conversions by Asking for Less - Email Marketing Tips on the AWeber Blog Fri, 23 May 2008 19:00:26 +0000 http://www.aweber.com/blog/email-marketing/do-simple-opt-in-forms-build-credibility.htm#comment-36959 [...] to boost your website visitor to email subscriber conversions, join our Education Team for the next free, live seminar on this topic. Articles & Tips del.icio.us - StumbleUpon - [...] […] to boost your website visitor to email subscriber conversions, join our Education Team for the next free, live seminar on this topic. Articles & Tips del.icio.us - StumbleUpon - […]

]]> By: » How Not to Make a Signup Form - AWeber Blog http://www.aweber.com/blog/email-marketing/do-simple-opt-in-forms-build-credibility.htm#comment-2315 » How Not to Make a Signup Form - AWeber Blog Tue, 20 Mar 2007 14:01:49 +0000 http://www.aweber.com/blog/email-marketing/do-simple-opt-in-forms-build-credibility.htm#comment-2315 [...] We’ve talked a lot in this space about making it as easy as possible for your subscribers to get on your list. [...] […] We’ve talked a lot in this space about making it as easy as possible for your subscribers to get on your list. […]

]]> By: AnnaLaura Brown http://www.aweber.com/blog/email-marketing/do-simple-opt-in-forms-build-credibility.htm#comment-1074 AnnaLaura Brown Sat, 16 Dec 2006 12:57:18 +0000 http://www.aweber.com/blog/email-marketing/do-simple-opt-in-forms-build-credibility.htm#comment-1074 Offering a free ebook or set of articles or something similar works also. Offering a free ebook or set of articles or something similar works also.

]]> By: ralph elliot http://www.aweber.com/blog/email-marketing/do-simple-opt-in-forms-build-credibility.htm#comment-997 ralph elliot Sat, 09 Dec 2006 02:09:24 +0000 http://www.aweber.com/blog/email-marketing/do-simple-opt-in-forms-build-credibility.htm#comment-997 For seminar marketing, a monthly drawing for a free registation at an upcoming seminar will increase opt-ins at the landing page up to 30% For seminar marketing, a monthly drawing for a free registation at an upcoming seminar will increase opt-ins at the landing page up to 30%

]]> By: Stan smith http://www.aweber.com/blog/email-marketing/do-simple-opt-in-forms-build-credibility.htm#comment-995 Stan smith Sat, 09 Dec 2006 01:27:26 +0000 http://www.aweber.com/blog/email-marketing/do-simple-opt-in-forms-build-credibility.htm#comment-995 I have been testing a variety of opt-in forms and it the results are showing that the headline is the #1 influencer and the "Benefit Bullets" are a clost second. The data is showing that clearly telling subscribers what they are getting and how they can benefit is the key to the success of an opt-in form. Stan www.topwebcopy.com/freereport.htm I have been testing a variety of opt-in forms and it the results are showing that the headline is the #1 influencer and the "Benefit Bullets" are a clost second.

The data is showing that clearly telling subscribers what they are getting and how they can benefit is the key to the success of an opt-in form.

Stan
http://www.topwebcopy.com/freereport.htm

]]> By: Justin Premick http://www.aweber.com/blog/email-marketing/do-simple-opt-in-forms-build-credibility.htm#comment-993 Justin Premick Fri, 08 Dec 2006 21:50:24 +0000 http://www.aweber.com/blog/email-marketing/do-simple-opt-in-forms-build-credibility.htm#comment-993 Hi Chris, There are a lot of things that might unnecessarily complicate an opt-in form or page: <ul> <li>Location of the form - is it "above the fold" (and not just for people on 1280 x 1024)? If it's in a sidebar, is it prominent, or is it obscured among a mess of "Add To My Yahoo/Google/Bloglines" links and other content?</li> <li>Size and color of the form headline, fields and labels: are they easy to see and read?</li> <li>Lack of description in the form headline - is it immediately obvious to visitors what will happen if they opt in? Are the benefits clear and relevant to visitors?</li> <li>Other content - does it draw attention away from the opt-in form? If so, is there a logical flow from that content back to that or another opt-in form, or to whatever action you want visitors to take after hitting your site?</li> </ul> (I'm sure there are more, these are just the first handful that come to mind) Hi Chris,

There are a lot of things that might unnecessarily complicate an opt-in form or page:

  • Location of the form - is it “above the fold” (and not just for people on 1280 x 1024)? If it’s in a sidebar, is it prominent, or is it obscured among a mess of “Add To My Yahoo/Google/Bloglines” links and other content?
  • Size and color of the form headline, fields and labels: are they easy to see and read?
  • Lack of description in the form headline - is it immediately obvious to visitors what will happen if they opt in? Are the benefits clear and relevant to visitors?
  • Other content - does it draw attention away from the opt-in form? If so, is there a logical flow from that content back to that or another opt-in form, or to whatever action you want visitors to take after hitting your site?

(I’m sure there are more, these are just the first handful that come to mind)

]]> By: Chris Lockwood http://www.aweber.com/blog/email-marketing/do-simple-opt-in-forms-build-credibility.htm#comment-992 Chris Lockwood Fri, 08 Dec 2006 21:07:51 +0000 http://www.aweber.com/blog/email-marketing/do-simple-opt-in-forms-build-credibility.htm#comment-992 I guess I'd have to see what his idea of simple is... most forms I see ask for name and email, not sure what could be NOT simple about that. I guess I’d have to see what his idea of simple is… most forms I see ask for name and email, not sure what could be NOT simple about that.

]]> By: sally neill http://www.aweber.com/blog/email-marketing/do-simple-opt-in-forms-build-credibility.htm#comment-990 sally neill Fri, 08 Dec 2006 19:23:43 +0000 http://www.aweber.com/blog/email-marketing/do-simple-opt-in-forms-build-credibility.htm#comment-990 Very helpful comments, Im just figuring out opt in forms etc etc and I found this information very helpful, I will keep this in my thoughts when I do a landing page, so thankyou, sally :) Very helpful comments, Im just figuring out opt in forms etc etc and I found this information very helpful, I will keep this in my thoughts when I do a landing page, so thankyou, sally :)

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