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The Customer Service Connection With Success
Posted By Matt Hui On December 17, 2013 @ 9:54 am In Email Marketing | 2 Comments
Most of us have done it, and if you haven’t done it yet there is a good chance you may do it in the future.
Contacting customer service can be a make or break moment for any consumer. The experience that they have can help them decide if they will stay with your brand or not. So make sure you are giving a good reflection of the service that they can come to expect!
Many would think that it is any person-to-person interaction that happens between yourself and your customers. While this is an aspect of customer service, it is not the only aspect to it. Customer service is also your support documentation and the usability of your website. So keeping everything up-to-date, accurate, and easy to follow is a must.
A recent study by KISSmetrics  goes over just how important customer service is for a business. Let’s review what they have come up with!
The cost for obtaining new customers can be 6-7 times more expensive than the cost to retain current ones.
So work on providing great support to your customers to get them to stay! Don’t scramble to make up for your losses due to bad support experiences. Memorable customer experiences will help to yield continual growth at a lower cost.
Customers are more likely to share a negative customer support experience that they have had over a positive experience.
What does this mean to you? A whole lot, that’s what!
Getting a positive customer review is always a nice thing to lift you up, but what you really need to pay attention to are the negative reviews.
Think of it as a snowball effect.
When one customer has a negative experience they tell ten of their friends, then those ten friends tell another ten friends, and before you know it that one bad review has snowballed into a flurry of people that have only heard negative things about your service.
Your customers are what keeps your business going. While you cannot prevent all negative experiences from happening, keeping them to a minimum is a must!
Ready to provide some memorable experiences for your customers?
Here are some tips to help get you started!
We here at AWeber take pride in the level of customer service that we provide to our customers. Building your business is not just about getting customers, it is about building relationships. Let’s see what our customers have to say about the solutions team here at AWeber!
Have any AWesome support experiences of your own? Let us know in the comments below, we would love to hear about them!
As always, the AWeber customer solutions team is here to help! Please feel free to contact us with any questions .
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 study by KISSmetrics: http://blog.kissmetrics.com/great-customer-service-infographic/
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 contact us with any questions: https://www.aweber.com/contact-us.htm
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