Comments on: How To Convert Shopping Cart Abandons

By: PDshop asp

PDshop asp — Sun, 21 Jan 2007 22:09:58 +0000

services like Google checkout and PayPal express checkout is making asp shopping carts more effective for smaller businesses.

By: best shopping cart software

best shopping cart software — Thu, 16 Nov 2006 12:07:07 +0000

I think Topica has a solution like this. But unfortunately, according to a popular survey, popups were rated as the number one most hated (and deterring I think) thing on a website. I haven’t got any better ideas though. Interested in results though from people who have tried this approach.

By: Three Methods to Convert Shopping Cart Abandons

Three Methods to Convert Shopping Cart Abandons — Thu, 16 Nov 2006 06:56:29 +0000

[...] [Aweber] aweber , email strategies , email tips , exit popup , shopping cart , shopping cart abandon [...]

By: Andrew

Andrew — Mon, 13 Nov 2006 19:28:25 +0000

Interesting comment Time4Learning. Do you have any take-up figures from those emails? What % of people actually sign up for the newsletter?

Thanks

By: Time4Learning

Time4Learning — Mon, 13 Nov 2006 18:27:18 +0000

I like the sensitivity of this approach where you recognize that they had an interest but were not convinced. Also, a fair number of shopping carts abandons are due to technical glitches (at least in our case when people, despite the warnings, seem to want to back up and change something on the previous page).

The technical problems of integrating a secure multipage shopping cart with the autoresponder have been a show stopper for us. We don’t like the pop-up idea alot since it’s unreliable and pop-ups have always felt invasive to me.

Instead, since we have their email in our customer database as an abandon, we send them one follow-up email which invites them to stay in touch (ie sign up for our newsletter) and points them towards more information that might be interested in.

By: Andrew

Andrew — Thu, 09 Nov 2006 14:40:34 +0000

Hi, yes, I’ve been giving it some more thought and think I could get away with it. However, do you know whether a pop-up will still be created when a change in URL occurs in the same browser session or not? I.e. whether a change from http://www.mydomain.com/cart.php to http://www.paymentgateway.com will create a pop-up even if the window remains open?

Thanks

By: Tom Kulzer

Tom Kulzer — Thu, 09 Nov 2006 14:33:51 +0000

Andrew,

All depends on the setup of your cart. Nothing is ever impossible, it’s just a matter of working with the appropriate technology to develop a solution.

By: Andrew

Andrew — Thu, 09 Nov 2006 00:09:43 +0000

The problem with any pop-up on leaving a cart system though is that many cart systems use the same "page" for various parts of checkout – .e.g cart.php is actually a 3 page process using different "includes" of other files.

So, what about when the customer "leaves" the cart to go to the payment page hosted elsewhere by a payment gateway – how can Aweber actually tell the difference between a genuine exit (close browser window) or change or URL – I assume it can’t? If it could then it certainly sounds like a good idea.

By: Tom Kulzer

Tom Kulzer — Mon, 06 Nov 2006 14:55:42 +0000

Robert,

Exit pop ups use a traditional pop up mechanism. There’s no way for those to avoid pop up blockers.

By: Robert T

Robert T — Sat, 04 Nov 2006 17:12:01 +0000

Hey does the web form generator for exit pop ups
does it work against most pop up blockers such as the
fade in aweber form does?

Thanks