Comments on: Can You Convert More Ad-Driven Traffic This Way?

By: Betty Shacklee

Betty Shacklee — Thu, 17 May 2007 16:05:26 +0000

I thank you so much for the information I have read,eventhou I may not understand it all,sense I am a newbie.If and when I get a list of names I will contact you.Guess I will run a add in the paper.Thank you again.Haft to make some money,then I can contact you.
Betty

By: Will Daniels

Will Daniels — Wed, 02 May 2007 04:50:08 +0000

I am trying this out with a PPC campaign I am running. I took a different approach to creating the mailto: link in PPC click url. I simply posted on my site about a special subscription program I set up and explained how the process works.

Sometimes a quick explanation will make your prospect feel more at ease. As mentioned in theses posts you don’t want them to think you are trying to trick them. So take simply explain to them how this works. This also helps build your credibility.

There is another very good reason to do this. I have a fairly good knowledge of spam filters and programs and it is my understanding that a large majority of them will automatically white list the address that the person sent to.

Of course I am a complete newb at marketing so who knows if this will actually work but from a technical point of view I see a lot of value in it.

By: Peder Andersen

Peder Andersen — Tue, 01 May 2007 13:33:30 +0000

I think it is a great concept that I will try to drive traffic tomy affiliate marketing website. I will test it in 2 or 3 different versions and see what works best.
Thanks for the advice.

By: Tom Kulzer (AWeber CEO)

Tom Kulzer (AWeber CEO) — Wed, 25 Apr 2007 15:58:28 +0000

Charlie,

As mentioned above in comments, this technique is primarily used effectively in *offline* advertising. It’s not recommended for PPC advertising.

By: Charlie Cook

Charlie Cook — Wed, 25 Apr 2007 13:24:30 +0000

I love the idea. It’s a great concept except for one small detail. It doesn’t work with the dominant PPC providers.

How about suggesting ideas that actually have been tested and work!

By: SadieJane

SadieJane — Wed, 25 Apr 2007 12:58:11 +0000

I consider all alternatives to increase subscribers and conversions, but always from the viewpoint of the subscriber, or potential subscriber.

I personally have clicked on a few of these ads, and had an email response box open, and always felt deceived… muttered WTF… and left.
I did not want to interact with any website that I perceived was trying to trick me, and therefore, less than fully honest. And I believe my potentioal subscribers would react in similar fashion.

Good luck to those of you who wish to use this tactic.

By: Ron

Ron — Wed, 25 Apr 2007 01:23:09 +0000

I agree Tom,

I think it is important for folks new to this type of marketing to understand the test, test, test part.

I really like the fact that the AWeber system is designed to allow split-testing of a number of components on the fly.

As you know, Tom, successful marketing, on the web or off, is more of an evolution than a condition, and there is no magic "formula", only great tenacity and the willingess to try different thinghs to see what works for them.

By: Tom Kulzer (AWeber CEO)

Tom Kulzer (AWeber CEO) — Wed, 25 Apr 2007 01:16:01 +0000

Ron,

I agree 100%, there’s absolutely more to a campaign that subscription rates. We have seen this work for some customers though with incredibly better results than normal response methods. As the old adage goes, test, test, test, and then test some more. Your results may vary.

By: Ron

Ron — Wed, 25 Apr 2007 01:06:06 +0000

Not as effective in our experience, mostly due to the complete loss of variables that allow personalization.

We ran this type of ad head to head, and yes, the subscription rate was higher, but who cares about subscription rates? I don’t and my list is over 240,000.

I care about CONVERSION rates, and in conversion rates, the inability to personalize made these subscribers fall flat on their faces.

These types of sceanrios have to be thought through from beginning to end, thru all the levels, not just the numbers of subscribers.

There is MUCH more to this than subscription rates.

By: Florence

Florence — Tue, 24 Apr 2007 19:31:57 +0000

Great idea. I have many persons clicking on my google ads and then given an opportunity to opt in on my website. However many don’t bother.
Does anyone know if this is okay with Yahoo or any other advertising programs.