These articles seem to be very informative and interesting. I am working on number of projects with regard to content management and transformation and these articles have helped me a lot! Looking forward for more interaction. Please write to me for any discussion with regard to content and Data management.

One of the best ways to find out what your clients want to know is to think about what types of questions/topics they often ask about while you’re working with them, or while they’re talking to you prior to hiring — you’ll likely see patterns that can give you several topics you can write about.

Technical tips are a possibility, but as you said, they may not all want or need that — you might consider showcasing past work you’ve done, talk about the creative and editorial thought processes that went into getting the finished product out, and what the client thought of the project (great chance to work in testimonials!).

Istvan,

I think it depends on what your subscribers are signing up for, and what the focus of your emails is. I don’t know that I would divert from the topic that subscribers signed up for, but you might start to work those products into other emails.

For instance, if you give an example of how certain leadership qualities translated into success when marketing one of your products, that gives you an opportunity to briefly highlight what that product is, in a way that’s still relevant to the message content.

I am running a a website that is designed to capture the visitors for a network marketing company and the focus of the website is finding and identifying potential leaders, business developers. It never occured to me before to discuss in the follow-up messages about the products of the company but I am open minded to hear your suggestion. I believe that would be inconsistent with the website content (but I have heard different opinion, too).

What would you recommend?

Thanks.

How can I differentiate myself from other fellow designers that are as good as I am? Any ideas?

Lost in Puerto Rico, Marina

Not quite sure how you’re referring to using RSS feeds.

We do publish an RSS feed for this blog (it’s linked in the sidebar above).

The content in that feed is our blog posts, though we do occasionally put slightly different content into the feed:

* calling on RSS subscribers to recommend the blog to others

* telling them when there’s a video on the site that might not play directly in their RSS reader (and providing a link to click to the video)

Is that the sort of usage you’re referring to?

I’m not especially familiar with executive recruiting and typical marketing communications there, but here are a few off-the-cuff ideas:

* A series of messages on the most important executive skills for growing companies vs. mature companies, or for companies seeking to grow by acquisition vs. growing by increasing the productivity of existing properties (you can make a lot of comparisons like this that may be of particular interest to subscribers/companies in each of those positions)

* Create case studies of executive hires you’ve done, talk about why they worked out well. Get quotes from the company/candidate involved to work into the messages (as well as to use for testimonials on your site!)

* Pick out hirings that your readers might find interesting and discuss why you do/don’t think the candidate was the right fit, why/not, and what you might have done differently. Tie your content into what’s going on in mainstream business media.

* Run a series of emails on how executive compensation has changed/is changing – "3 Hot Trends in Compensation and How They Affect What You Pay For a CFO/CEO/CIO/etc"

Not sure if that’s anything like what you’re doing now, but if not, hopefully that gets the ball rolling for you.