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Bloggers: Google Reader’s Closing, So Get Those Readers On Your Email List
Posted By Amanda Gagnon On March 15, 2013 @ 1:18 pm In Email Marketing | 8 Comments
If you’re a blogger, it’s likely people are reading your posts through Google Reader. (Click if you don’t know Reader .)
Google announced Wednesday that Reader’s closing. Which means your RSS followers won’t see your posts anymore.
Email to the rescue!
Well, your soon-to-be-ex-Reader followers have 3 options:
1. Stop reading your posts altogether (that would suck).
2. Visit your site whenever they think of it (if they think of it).
3. Subscribe to your emails. Readers who would have dropped off entirely could now see you directly in their inboxes.
Send an invitation. In a blog post, of course, since that’s what they see from you. You can write any sort of announcement you like, but you’ll probably want to include certain information:
(Formal invitations aren’t necessary, of course, but we enjoy getting fancy sometimes.)
This invitation’s useful for your Reader readers. It’s not useful for your email subscribers. They’re already on your list.
This post would confuse them (and perhaps make you look (dare we say) silly for asking them to subscribe again.)
Since you are, of course, not silly, you won’t send them this post. If you convert your posts to blog broadcasts, delete this one.
If you have your blog broadcasts auto-send with AWeber, uncheck this box before you publish the post:
After the post converts to email, delete it and re-check the box. Easy as pie.
If your readers sign up for your posts through email, don’t send them your monthly newsletter and Fun Friday Quotes and every other email you send out other subscribers.
That’s a fast track to the spam folder. Just send the posts you promised. (Use a separate list for blog subscribers, if you don’t already.)
You can nicely invite them to another list – maybe they’re all about Friday Fun Quotes. We hope they are.
But remember the motto of the best marketers: “Permission, Love & Rock ‘n’ Roll.”
Off you go to let your readers know what’s up!
Article printed from Email Marketing Tips: http://www.aweber.com/blog
URL to article: http://www.aweber.com/blog/email-marketing/bloggers-google-reader-closing.htm
URLs in this post:
 Click if you don’t know Reader: http://www.google.com/reader
 Feedly: http://www.feedly.com/
 Flipboard for iPad: http://flipboard.com/
 Image: http://www.aweber.com/blog/wp-content/uploads/2013/03/google-reader-invite-ss.png
 right here: https://help.aweber.com/entries/21702018-How-Do-I-Create-a-Blog-Broadcast-
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