Basics of Starting an Email Campaign

Inbox Ideas | Email Marketing Tips by AWeber

Posted by Marc Kline

I thought it would be helpful to many of our new customers to publish a brief article on the very basics of starting an e-mail campaign. My hopes are that this item will be of use to anyone who feels unnecessarily overwhelmed by the project they’re working when it comes to setting up their e-mail service.

There are two important aspects to be concerned with when first working on a campaign:

Messages: these are the life-line of your e-mail campaign. There are two types to consider: autoresponders and broadcasts.

Autoresponders are messages that are automatically sent when subscribers sign up to receive information from you. You can schedule a whole series of messages to go out at the daily intervals you set.

Once set up, these are essentially on auto-pilot. That’s all there is to it.

For more specifics on setting up autoresponders, see page 6 of our How to Get Started Guide.

Broadcasts are messages sent at specific dates and times to entire lists or specific segment of lists. These are used commonly as newsletters or once-out bulletins. They can be used alone or together with autoresponders to pack a powerful one-two punch.

For more specifics on setting up broadcast messages, see page 15 of our How to Get Started Guide.

Sign up forms: once you have your content, you need your audience. The best way to generate a list of responsive subscribers is to publish a form to your website so that visitors can request more information from you.

Use our Web Form Generator tool to easily create the forms you’ll publish to your pages.

Follow the video tutorial we offer on using this tool (for some useful suggestions, review Justin Premick’s Easy Opt-in Form Tips)

Publish the form to your website. Our tool will provide you with the HTML you need to just copy and paste to your pages.

If you have any issues publishing, our customer support will be happy to discuss ways we can help you, including a service we offer to do it for you.

That’s it. You’re on your way to converting one-time visitors into responsive leads and customers!

Useful resources:

Customer Support

How to Get Started Guide

Video Tutorials

Knowledge Base

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5 Responses

Gary
October 25th, 2006 at 7:15 pm

Hi Tom,

Suggestion for a bit later on. Or maybe you can direct me to the answer right now.

Please go through how to set things up in my aweber account so that when they join my mailing list #2, they are autoremoved from list #1.

Thanks
Justin Premick
October 26th, 2006 at 1:02 pm

Gary,

I’ve dropped you an email addressing your question. Please address any questions about managing your account to our excellent support team here so that they can help you with those promptly.
Micheal Savoie
October 26th, 2006 at 8:33 pm

Aw, I wanted to know that, too! Why can’t you publish that for all of us to see? I had been wanting that too, but didn’t think you had anything like that available.
Justin Premick
October 27th, 2006 at 3:44 pm

Micheal,

I’ll put together a post on automation w/screenshots. In the meantime, I’ve sent you a copy of those instructions.
Rachel Young
October 29th, 2006 at 2:52 pm

I think it’d be best if you can get that up as an article! I had the exact same question! (I’m starting to see a pattern!)

Rachel Young
http://www.bigcheesemarketing.com