Are You Throwing Away Your Best Work?

Inbox Ideas | Email Marketing Tips by AWeber

Posted by Justin Premick

We all want every message we send our subscribers to be perfect.

Of course, they’re not.

However, some of them come a lot closer than others, and you want easy access to your own “greatest hits” for help creating new messages.

Build an archive of your most successful email marketing campaigns with a few easy steps:

1. Subscribe To Your List

You probably already have an archive of messages sent from your personal email account, since most email clients such as Outlook and Thunderbird automatically save your sent messages.

Such an archive is helpful, and keeping one of your best autoresponders and newsletters just makes sense.

To get copies of your autoresponders and newsletters, just sign yourself up to your own list. An extra benefit of this is that you get to see your campaigns from your subscribers’ point of view.

2. Create a Folder in Your Email Client

Set up a place where your campaigns will be stored in Outlook, Thunderbird or whatever email client you use. Give it an appropriate label such as “top campaigns” or “best broadcasts.”

3. Save Your Best Messages

Whenever you send out a broadcast or follow up message that is particularly successful (based on open rates, clickthroughs, sales or whatever criteria you’re using), save that one in your new folder.

Now, when you’re creating new messages, refer back to the previous ones that have served you best, and use what works to easily craft even better ones!

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5 Responses

GRODT
December 5th, 2006 at 11:25 am

This is a great idea, thanks for sharing. Up until now I have been pasting my letters to a word doc but storing them on someone elses mail server sounds much better (saves me space too).
The Time Diva
December 8th, 2006 at 1:35 pm

Excellent… I always subscribed to my list so I see how it’s delivered etc. but never thought about the top campaigns/broadcast.

I keep finding your posting a wealth of ideas and information

Ann
"The Time Diva"
sally neill
December 8th, 2006 at 3:32 pm

Excellent idea, sometimes things are so obvious you dont see them, ie. cant see the wood for the trees so to speak! another great tip, thanks sally
Claude
December 9th, 2006 at 11:38 pm

Why doesn’t Aweber include a feature to archive old messages here in the system? THat makes way more sense …it would be a valued feature.
Justin Premick
December 11th, 2006 at 10:03 am

Claude,

We do save copies of all sent broadcasts automatically, and we also offer the ability to publish your sent broadcasts to an HTML archive as well as an RSS feed:

The difference is those apply to all broadcasts, whereas with this tactic you can decide at some point after sending whether or not a particular broadcast is worth saving to a “Best Of” archive as I describe above.