Announcing the 2011 AWeber Email Marketing Scholarship Winner!

Are younger generations abandoning email in favor of texting and social networks, or does email still have a future? This is the question we posed for the 2011 AWeber Email Marketing Scholarship.

Out of 160 applicants we picked one winner for the $1,000 scholarship and gathered some interesting statistics about Generation Y’s email use.

We’ll publish those numbers soon. Right now, we have a winner to announce!

Congratulations to Emily Duncan from NJ! Emily will be attending Cedarville University in the fall.

Emily’s essay discussed the future of email as a vital strand in the cord of online communication.

“Email will remain an important part of the way we communicate, even among the younger generation,” she writes, “because it is an increasingly accessible, more versatile and more permanent form of communication.”

“In the end, email will not be lost to younger generations. Younger generations will simply find more ways to access it…

“There is a reason that advertisers use more than one medium to promote their products. They know that different messages are best communicated in different ways to different audiences. It is the combined effect of those media that has the greatest impact…

“Email will continue to have a place in that mix when it comes to personal and business communications. …Like a cord of multiple strands, they will continue to make it a part of their lives, and together, it will make their communications stronger.”

Emily also discussed capabilities that email has – like sending attachments and detailed messages – that social networks don’t offer. Younger generations might gravitate towards social networks now, she explains, but as they grow up they’ll see the role email plays in their daily communication.

Congratulations again, Emily, on your winning essay!

We’ll announce the 2012 scholarship essay topic early next year.

See the official press release here.

Print This Post

Related Articles

By:

Tags

Become a Better Email Marketer

Subscribe to This Blog by Email
Why Subscribe?

12 Comments

  1. jim cockrum

    Congrats to Emily. Smart girl! E-mail isn’t going away anytime soon – I agree.

    8/25/2011 9:14 am
  2. Shalisha

    Hi. Thanks so much for your comments! I get so many confusing messages about whether email marketing is a viable platform. I will continue to learn more about email marketing.

    8/25/2011 9:14 am
  3. Thea Westra

    Wonderful news, Emily. Congratulations! :) I loved hearing, “Younger generations will simply find more ways to access email”. Thanks.

    8/25/2011 9:29 am
  4. israel

    what a great news for emily, i know she will be very glad hearing this great news. Congratulations to emily

    8/25/2011 1:55 pm
  5. Mario Castillo

    Very good for the winner

    8/25/2011 3:57 pm
  6. C

    Congrats Emily.

    I’m proud of you and to Aweber, I’d like to say: “Keep doing it.”

    8/25/2011 5:30 pm
  7. Rudra

    wonderful news , emily marketing our realationship ,I very happy .

    8/25/2011 10:49 pm
  8. joyce kimaro

    congratulations for the winner, happy to hear that good news.

    8/26/2011 1:17 am
  9. Nuryaman

    congratulations for the winner, the best e-mail marketing

    8/26/2011 10:55 am
  10. Ty

    Wow, I just thought it was cool to see Cedarville University get a shout out in the article… that’s where I went to college too.

    Small world… small school :)

    8/26/2011 3:52 pm
  11. I

    Very good for the winner

    8/29/2011 9:44 pm
  12. chicha

    so when’s the new contest already???

    3/26/2012 12:01 am

Leave a Comment

Need an avatar?



Follow Comments
Send me notifications of new comments
rss Follow comments via RSS