9 Ways You Can Get To Know Your Subscribers Better
You’ve heard it a thousand times: you need to send personalized, relevant emails to your subscribers to get the best results. Makes sense. Who likes generic emails that waste time?
There’s proof behind the theory, too. The MarketingSherpa 2011 Email Marketing Benchmark Report found that 99% of marketers surveyed reported that segmenting campaigns based on subscriber behavior was “somewhat to very effective.”
But how do you learn what your subscribers want? How do you determine what behavior to base your segments on? The answer is, you’ll need to get more acquainted with your subscribers, and we’ve got some resources to help you out with that.
Resources to Get You Acquainted
You can ask visitors questions about themselves right on the sign up form. Ask anything from interests to frequency preference, then segment your list based on those responses.
Each sign up form can have a specific “ad tracking” keyword associated with it. Use that to find out which page subscribers used to sign up. Where a subscriber signed up can indicate what they’re most interested in.
Ask your subscribers if they like a particular email by including “Yes” and “No” buttons or a rating scale. Not only will you learn what they majority likes, you’ll have a better idea of what each subscriber likes on record.
Go beyond surveys and present preference options to your subscribers in a fun way. Set up an email that offers subscribers different things to click on based on what they find most interesting.
Check out what people are saying about you. You can grab some good testimonials, answer any questions and join in on discussions – it’s a good way to really find out what’s on your subscribers’ minds.
Offer videos, picture and freebies to subscribers and see how they respond. Do they like the fun stuff? If so, should you make an effort to send more? If you’re seeing a lot of opens and clicks from these emails, it’s something to think about.
Keep Your Segments Updated
Establishing relationships and learning more about your subscribers will be an ongoing process. If you decide to ask questions or send out a survey, remember it should not be a one-time thing; it’s something you’ll want to do periodically.
Subscribers needs and wants can change, so you need to update your segments regularly to make sure they’re getting the best messages for them.
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