Comments on: 7 Split Tests You Can Implement Today

By: Amanda

Amanda — Tue, 29 Mar 2011 12:30:48 +0000

Have you looked at a morning drop vs an evening drop? What did you find?

By: Email Advice…From Lady Gaga?

Email Advice…From Lady Gaga? — Thu, 10 Feb 2011 14:28:42 +0000

[...] split test and find out what truly works for you. Don’t know what to test? Here are a few split test ideas to get you [...]

By: Liat

Liat — Sat, 22 Jan 2011 19:50:26 +0000

Thank you for these practical and easy-to-implement suggestions! I’ll get started!

By: Jack Fisher

Jack Fisher — Sat, 08 Jan 2011 19:55:52 +0000

Always great to learn from the gurus !!
Thank you

By: Brian M Connole

Brian M Connole — Sun, 12 Dec 2010 06:02:37 +0000

My split tests never seem to work out that well. I will have to try some of your suggestions…

Thanks a lot for your article, I think it will help me out in my own testing.

By: PA

PA — Tue, 23 Nov 2010 21:00:51 +0000

What time line do you suggest for split tests before measuring results?

I would’ve thought that 1 month would be ok, but then again I’ve seen that certain products that I promote can have a 20% different in monthly sales so it would be hard to measure minute changes if the same thing applies to email opt in rates.

By: Ash

Ash — Fri, 24 Jul 2009 17:00:49 +0000

Whoa! I totally forgot about this. Where have I been? I just recently (2 days ago) set up my own opt-in form (I usually do it for my clients) for my free e-book. I totally forgot about trying different options. I guess I would have gotten around to it some day, but I am glad this e-mail came to me today. I have a few hours to kill. I’m going for it.

Thanks for the great articles.

By: Email Testing Inspiration: Tips and a Recent Example - Inbox Ideas: Email Marketing Tips by AWeber

Mon, 06 Apr 2009 19:56:52 +0000

[...] big gains that tests can bring you. Perhaps you’ve even looked over some of the examples of things you can split test and considered doing [...]

By: Alan Boyer

Alan Boyer — Tue, 29 Jul 2008 14:17:59 +0000

Thanks Justin. Split testing and constant upgrading of emails, articles, white papers all will increase overall results by many times. The first few times I tested things I saw an increase of 5 to 10 times my original response rates.

One thing that has had a big impact, is testing the subject line of an email, or the title of an article or white paper.

The subject line determines what percentage of the time that the email gets opened. If it doesn’t get opened nothing else matters, no matter how well you do it, or how valuable what you have to sell.

You’ve got to get ATTENTION in the subject line to get people to stop and read the rest.

The subject lines that get the most opens are the ones that get the most attention and tend to follow the following:
1) It mention PAIN that your reader is experiencing.
2) It adds the VALUE they will get from reading further
3) It’s got to be perceived as something that will HELP them remove a problem, and move toward great valuable results.

What not to do:
1) Don’t just give a generic title
2) Don’t sell something
3) Don’t just name something that is in the article.

By: Social Proof Tool Boosts Landing Page Conversion 32.4% - Email Marketing Tips by AWeber

Fri, 25 Jul 2008 17:20:41 +0000

[...] start today! To help, here are some split test ideas you can use for your email [...]