3 Ways to Get Subscribers at Conferences

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Our summer intern, Nick Randazzo, picked up some solid tips on list building at conferences while he was here. He’s back at school, but still sharing what he’s learned:

A great way to meet potential subscribers is at industry-based events like workshops, trade shows or conferences. These events are the perfect opportunity to show people how awesome you and your business are.

Your goal at these functions is to impress people with your business. If you are successful, people will subscribe to your email list because they want to hear what you have to say. But when the time comes for people to subscribe, do you know how you would go about the process?

If you don’t, here are three ways you can allow your new friends to join up with you, and some pros and cons of each.

An iPad

If you are using an iPad, you could use OnSpot; an app that lets people sign up to your AWeber list (along with social media at the same time). Your iPad would be found wherever you are stationed, or you could carry it around with you.

Pros

Cons

Pen And Paper

If you choose the more classic route, you will have the good ol’ clipboard and pen at your table for folks to write down their information. You may also opt to have different sign up slips that people can write their information on and then leave with you.

Pros

Cons

Business Cards

If you use business cards to get sign ups at an event you have the freedom to be creative in how you do it. For an example, you may opt to have a container like a fishbowl that people can deposit their business cards in:

Pros

Cons

Whichever method you decide to use may change from event to event. Now we’d like to ask you. Have you used any of these techniques before? And if so, what has worked (and not worked) for you?

Feel free to leave your comments in the section below!

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10 Comments

  1. You may have skipped one very important tool, and that would be conference badge bar-code scanning. It takes just a second, many badges can be scanned in just a small fraction of a minute, since it is electronic you can avoid having to decipher hand written emails, and can be easily uploaded to your list management software.

    11/5/2013 4:01 pm
  2. This information came in right in the nick of time. I leave for a conference in the morning. Great info.

    Thanks,
    Nick

    11/5/2013 5:32 pm
  3. Great ideas! I didn’t know about the ipad app!

    I have one more idea to throw in the mix…I purchased and easy to remember domain name and I drop that on people who want to know more about me and my biz. The only thing you’ll find on that one page website is an aweber.com opt-in box and my newsletter offer.

    11/5/2013 9:56 pm
  4. Great post. I like the iPad idea a lot.

    I also encourage people to have a “Free Raffle” so they can incentivize people to sign up.

    11/6/2013 11:45 am
  5. Business cards and “pen and paper” is more of my speed. I usually stick with just one major marketing/traffic strategy, but the use of an Ipad is a good idea.

    11/6/2013 2:14 pm
  6. I am impressed that you noted that, depending on the audience, use of an iPad could be considered a negative since it is associated with wealth and class. Good for you for thinking of the many ways that something can be perceived, and also the importance of the audience and equity as a value.

    11/6/2013 3:16 pm
  7. I am more for bringing an iPad. It’s easier. In fact, you may even be able to do it with a laptop or a smartphone. People are already technology savvy so it saves you the effort of writing everything and distributing business cards.

    11/12/2013 9:47 pm
  8. Hi Nick,

    From personal experience ( I attended lots of oil and gas conferences in Nigeria e/g NAPE, Nigeria Oil & Gas, – NOG), I discovered that the use of business card is the best form.

    On a personal note, the use of business cards cement trust, mutual understanding and a feel of attractive belonging to your client/subscribers.

    Thanks for sharing, I’m sticking with my business card approach.

    11/13/2013 8:18 am
  9. Good info on the ways to get subscribers at conferences/events, highlighting the pros and the cons.
    So far, the combination of business cards and pen an paper technique works best for me.

    11/30/2013 4:25 pm
  10. Rod

    Ya know, this may seem old fashion at this point, at my booths while at tradeshows I hand out custom usb drives with my logo and my copy and incentives stored on the drive, they snatch them up! 1. They get free usb and 2. They have to at least look at my information before they can remove it.

    1/4/2014 9:36 am

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