3 Steps to More Sales By Split Testing

Take a look at that last promotion you sent. Go ahead, open it up.

How is your subject? Interesting enough to open? How about your call to action? So intriguing that you want to click it?

Good! But opens and clicks only measure interest. They’re not your end goal.

Your goal is to make sales. It’s the revenue from customer purchases that keeps you afloat. So a broadcast’s true worth can be measured in the sales it generates.

The trick is finding out how to put the message together in a way that prompts the most purchases. With a little setup, you can do this right in your AWeber account.

Step 1: Set Up Sales Tracking

First, you’ll need to make sure you’re tracking the purchases subscribers are making in response to each broadcast.

You can do this with sales tracking. If you’ve already set this up, skip to step 2. If you haven’t yet, head over to our Knowledge Base and follow these steps.

Once you’re ready, it’s time for…

Step 2: Tweak Your Promotional Broadcast

Start with your original broadcast design. The goal is to see if a different version will sell more, so you’ll need to create that other version.

To get started, take a look at:

Step 3: Split Test For the Winning Design

To figure out which design will generate more sales, use the broadcast split testing feature in your account. This sends each version to a randomly selected, equally sized audience so you’ll get the most accurate results.

After the broadcasts go out, follow the QuickStats for each version to keep track of sales. (Just click on the subject on the Broadcast page to see how they’re doing.)

QuickStats

Once you have the winning version, you know what design to use for future promotions!

How Likely Are You to Follow These Steps?

Does setting up sales tracking and a split test sound like something you’re likely to do?

If it does, what changes do you think you’ll test? We’d love to hear about your results!

If not, what’s standing in your way?

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By:
Amanda Gagnon is the former Education Manager for AWeber and has started a number of small businesses.

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5 Comments

  1. Nice. I’m gonna enjoy using Aweber, both as a customer and as an affiliate.

    10/27/2011 5:39 pm
  2. Aweber is a fantastic tool for building your list and growing your business.

    1/16/2012 9:51 pm
  3. I’ve just set up sales tracking now that I have a shopping cart on my own site. I will be using your tutorials to set up the advanced tracking for variable sales data, so that I can really see how much revenue is coming from my AWeber list and how much is coming from other sources.

    Go testing!!

    2/1/2012 3:26 pm
  4. I love Aweber for my list building. It has been about a year now I have had the account but am going to enjoy the affiliate side of it as well now !! Well done

    12/21/2012 4:11 pm
  5. Amanda,

    As a new Aweber affiliate, I want to thank you for giving us content like this that can be re-purposed for our target audience in Elkhart, Indiana.

    I am attaching a link so you can show others [if you desire] how to avoid Google’s duplicate content punishments by re-posting this great article so that both parties Aweber and yourself are credited, yet DIR Incorporated can be authentic.

    http://dirinc.us/michiana/elkhart/elkhart-marketing-company-interview-uncovers-aweber-secret-email-sales/

    1/28/2014 2:01 pm

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