3 Questions I Wish I’d Asked Before Starting My Business
Anyone who has ever started a business knows that sometimes your enthusiasm outpaces your experience and planning.
A few years ago, I started a soap & scrubs Etsy shop.
When I started it, all I knew was that oatmeal, honey and goat milk were as good in the shower as they were for breakfast, and that watching oils gel into a pudding and then harden into a large bar was awesome.
What I didn’t know was much of anything about marketing myself or the business.
But why let that stop me, right?
So I Dove In With Both Hands…
- I set up my Etsy shop.
- I grabbed a WordPress site, an email sign up form and a Facebook page.
- I stocked up on supplies (bye-bye, savings)
- I made a few sales here and there (yay!)
- I cooked soap and shipped packages.
I bumped and bustled and blundered around, and I wondered how — or if — I would ever make a profit.
It took me 3 and a half years to figure it out. (And by that time, I needed a break… so I closed the shop down.)
What I Wish I Knew
Those years of blundering around could have been much more successful if when I started, I’d known all the things I knew by the end.
This knowing is something we’ve discussed repeatedly here, working with entrepreneurs as we do.
So I took some time to think back to the time when I “didn’t know what I didn’t know,” then I wrote down the key things to find out.
They overfilled this blog post, so we put them in a downloadable guide instead. Short, free and sharable. Save it for later, print it out and make notes on it, think on it.
Ask the questions now, and you’ll find yourself succeeding much faster than otherwise – and possibly faster than you expect.
Experience Is The Best Teacher…
Read through this free PDF and you’ll be ahead — 3 and a half years ahead — of where I was when I started my business.
Click here to grab your free copy (link opens PDF in a new window)
What’s Your Advice to New Businesses?
What lessons have you learned marketing your business?
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