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The 2013 Academy Awards of Email Campaigns
Posted By Rebekah Henson On February 25, 2013 @ 9:40 am In Email Marketing | 3 Comments
February is a busy month for awards, giving us the Golden Globes, the Grammys and the Oscars.
In honor of awards season wrapping up, we wanted to recognize some worthy email campaigns we’ve seen last year and this year. And not only that – we wanted to give you some ideas for your own emails, too.
Email marketing doesn’t always have to include a sales pitch. If you’re stuck for clever ideas, subscribe to some of the newsletters mentioned below.
Take a peek at our nominees and get some creative ideas for your own emails.
Seven Sentences  is proof that you can make an impact without lots of paragraphs.
The daily newsletter communicates bits of creative inspiration in just seven sentences each issue.
DailyCandy  went bold last year with a side-scrolling email that grabs attention. The animated arrow tells readers what to do and the call to action encourages more forward motion:
We Love…  is a UK-based ad agency that sends a weekly newsletter with updates on their projects. But they also run some inventive promotions on big holidays.
For Christmas, they led an effort to save Santa, whose kidnapping had been arranged by a weary Mrs. Claus who just wanted a vacation. They designed their emails like a tabloid and invited readers to crack the case by sharing Santa sightings on Pinterest.
On Valentine’s Day, We Love… invited readers to cheer up Simon, who had his heart broken. Guys could share their best pickup lines and girls could say something nice about Simon. They displayed the most creative responses on the microsite .
The cleverest part about Simon? He was a front for recruiting new hires for We Love.
Fotocrush’s  “Crush of the Month Club” started out as a simple calendar of the month, with a new printable, 3D calendar sent out to email subscribers every month.
That evolved into “Crush of the Month,” expanding into other art printables and desktop wallpapers sent to readers once a month.
The “Crush of the Month” club is a great example of content marketing – it’s a subtle reminder of their brand and their product (3D creations for ad campaigns) and delivers something fun and useful to their customers.
Hopefully these tips and emails have inspired you to embrace a new design or send content you hadn’t thought of before.
Do you have a favorite newsletter or emails that inspire you? Share with us in the comments!
Article printed from Email Marketing Tips: http://www.aweber.com/blog
URL to article: http://www.aweber.com/blog/email-marketing/2013-email-academy-awards.htm
URLs in this post:
 Seven Sentences: http://www.sevensentences.com
 Image: http://www.aweber.com/blog/wp-content/uploads/2013/02/seven-sentences.png
 DailyCandy: http://www.dailycandy.com
 Image: http://www.aweber.com/blog/wp-content/uploads/2013/02/sidescroll.png
 We Love…: http://www.welovedigital.com/
 Image: http://welove.cmail2.com/t/ViewEmail/y/5DFB51F27F9A2766/12F345B4B4BE59EE38A555EB6E97B45B
 on the microsite: http://lonelyheartsclub.welovedigital.com/
 Image: http://www.aweber.com/blog/wp-content/uploads/2013/02/lonely-hearts.png
 make it interactive: http://www.aweber.com/blog/email-marketing/let-the-games-begin-in-your-emails.htm
 Fotocrush’s: http://www.fotocrush.com/
 Image: http://www.aweber.com/blog/wp-content/uploads/2013/02/crush1.png
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