ISPs and spammers are constantly trying to keep ahead of each other, and sometimes false positives (legitimate mail getting filtered) do occur, as well as spam getting through.

Keep in mind that the 2-3 pieces of spam that you’re seeing per week represent only a fraction of the unsolicited mail that’s actually sent to your address. Your ISP takes care of much of it without ever even putting it in your inbox or your junk folder.

Legetimate emails, like the ones mentioned above are filtered everyday, but the junk from Africa still gets through. I know, because 2-3 a week still hits my mailbox, no matter how much blocking I do.

What’s the deal here?

When looking at the Spam score for one of your messages, just focus on keeping your score relatively low - below 5.

Don’t micro-manage it - taking a message with a score of say, 2 and obfuscating words to get the score down to 1 won’t help you get delivered. As Tom notes, it’ll look to an ISP like you’re using spammer tricks (and in their eyes, who but a spammer would do that?), and it’ll look bad to your subscribers as well.

Write your message the way you want people to read it, and as long as your Spam score is below 5, send it. If it’s above 5, look at the criteria and see why - the cause will almost always be something other than just certain words appearing in your message.

I’m confused here. Additional suggestions would be nice.

But, after a doing campaing only 8 to 10% gets read by the
recipient’s owner.. that’s really bad for keep in business..

nowadays we’re having BIG deliverability
problems in spanish language so our question
is if AWEBER offers a solution to this spanish
language market (which is really big)

Or if anyone of you did campaing using aweber
in spanish..

I mean..spam score check to spanish spam triggers words,
like GRATIS, PROMOCION, and so..

We’re thinking to use AWEBER for our next ‘inminent’
christmass’s campaing but we need some kind of
security or recomendation at least.

Oh! almost forgot this.. what about the exclamation symbols?
would those kind of symbols, like ? ! $ %’, trigger
the spam filters too? ‘cos we are using them in our
maillings.

Thanks you all!

You’re unfortunately in a market space that is so commonly spammed that heavy content filters are a way of life. Your best avenue for good deliverability is to keep your emails extremely short with the goal to get recipients to click thru to a webpage that contains the meat of your content.

Definitely don’t resort to tricks to try to get past filters using obfuscation. In the long run it just makes your messages look unprofessional and will eventually get you filtered even more heavily.