Comments on: Permission Is a Good Start… http://www.aweber.com/blog/email-deliverability/permission-is-a-good-start.htm Email Marketing Tips and Best Practices: AWeber Blog Tue, 22 May 2012 20:57:35 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: The Hipster Marketing Handbook http://www.aweber.com/blog/email-deliverability/permission-is-a-good-start.htm/comment-page-1#comment-74650 The Hipster Marketing Handbook Fri, 08 Jul 2011 13:16:46 +0000 http://www.aweber.com/blog/email-deliverability/permission-is-a-good-start.htm#comment-74650 [...] Build a good reputation and keep it that way by cleaning up your list and engaging your subscribers with relevant content. [...] [...] Build a good reputation and keep it that way by cleaning up your list and engaging your subscribers with relevant content. [...]

]]> By: How To Reengage Inactive Subscribers http://www.aweber.com/blog/email-deliverability/permission-is-a-good-start.htm/comment-page-1#comment-49195 How To Reengage Inactive Subscribers Thu, 05 Aug 2010 15:11:15 +0000 http://www.aweber.com/blog/email-deliverability/permission-is-a-good-start.htm#comment-49195 [...] You want your subscribers to open your mail no matter what when they request it, but if you don’t address the truth that subscribers interests change over the course of your campaign, you run the risk of losing subscriber attention and damaging your deliverability and reputation. [...] [...] You want your subscribers to open your mail no matter what when they request it, but if you don’t address the truth that subscribers interests change over the course of your campaign, you run the risk of losing subscriber attention and damaging your deliverability and reputation. [...]

]]> By: What Your House Can Teach You About Email Marketing http://www.aweber.com/blog/email-deliverability/permission-is-a-good-start.htm/comment-page-1#comment-47964 What Your House Can Teach You About Email Marketing Tue, 22 Jun 2010 13:55:43 +0000 http://www.aweber.com/blog/email-deliverability/permission-is-a-good-start.htm#comment-47964 [...] The whole point in sending email is to solicit an action. You want readers to click through your messages, buy products and respond to surveys. In order to engage subscribers and inspire those actions, you must consistently send subscribers interesting, relevant and incentivizing content. [...] [...] The whole point in sending email is to solicit an action. You want readers to click through your messages, buy products and respond to surveys. In order to engage subscribers and inspire those actions, you must consistently send subscribers interesting, relevant and incentivizing content. [...]

]]> By: 6 Social Networking Tactics for Email Marketers - Email Marketing Tips by AWeber http://www.aweber.com/blog/email-deliverability/permission-is-a-good-start.htm/comment-page-1#comment-37982 6 Social Networking Tactics for Email Marketers - Email Marketing Tips by AWeber Mon, 23 Jun 2008 19:41:56 +0000 http://www.aweber.com/blog/email-deliverability/permission-is-a-good-start.htm#comment-37982 [...] your subscribers be even more engaged with your content if they could discuss it with one another? Would they then share it with their [...] [...] your subscribers be even more engaged with your content if they could discuss it with one another? Would they then share it with their [...]

]]> By: Comcast Added to Feedback Loop System - Email Marketing Tips on the AWeber Blog http://www.aweber.com/blog/email-deliverability/permission-is-a-good-start.htm/comment-page-1#comment-34126 Comcast Added to Feedback Loop System - Email Marketing Tips on the AWeber Blog Wed, 23 Apr 2008 18:17:20 +0000 http://www.aweber.com/blog/email-deliverability/permission-is-a-good-start.htm#comment-34126 [...] our messages’ relevance to subscribers is crucial to the deliverability of our messages, knowing how they respond to them [...] [...] our messages’ relevance to subscribers is crucial to the deliverability of our messages, knowing how they respond to them [...]

]]> By: » Spam Complaints: How Many Is Too Many? - AWeber Blog http://www.aweber.com/blog/email-deliverability/permission-is-a-good-start.htm/comment-page-1#comment-18560 » Spam Complaints: How Many Is Too Many? - AWeber Blog Thu, 29 Nov 2007 18:26:14 +0000 http://www.aweber.com/blog/email-deliverability/permission-is-a-good-start.htm#comment-18560 [...] Fortunately, by using email marketing best practices such as those we talk frequently about on this blog, we should continually find our campaigns in good standing. Related Information: Permission is a Good Start … Free Deliverability Guide Spam Buttons and Complaints This entry was posted on Thursday, November 29th, 2007 at 1:24 pm and is filed under Email Deliverability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a comment response, trackback from your own site, or permalink. [...] [...] Fortunately, by using email marketing best practices such as those we talk frequently about on this blog, we should continually find our campaigns in good standing. Related Information: Permission is a Good Start … Free Deliverability Guide Spam Buttons and Complaints This entry was posted on Thursday, November 29th, 2007 at 1:24 pm and is filed under Email Deliverability. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a comment response, trackback from your own site, or permalink. [...]

]]> By: Justin Premick http://www.aweber.com/blog/email-deliverability/permission-is-a-good-start.htm/comment-page-1#comment-13429 Justin Premick Fri, 10 Aug 2007 15:27:34 +0000 http://www.aweber.com/blog/email-deliverability/permission-is-a-good-start.htm#comment-13429 Hi Dale, Agreed - you need specific feedback. Allow subscribers to direct the conversation, don't steer them toward particular answers. Re: your second point - that's definitely odd. There aren't any security issues with the blog... perhaps a false positive by your software or maybe triggered by another window/tab you had open... hopefully it doesn't recur for you! Hi Dale,

Agreed – you need specific feedback. Allow subscribers to direct the conversation, don’t steer them toward particular answers.

Re: your second point – that’s definitely odd. There aren’t any security issues with the blog… perhaps a false positive by your software or maybe triggered by another window/tab you had open… hopefully it doesn’t recur for you!

]]> By: Dale http://www.aweber.com/blog/email-deliverability/permission-is-a-good-start.htm/comment-page-1#comment-13391 Dale Fri, 10 Aug 2007 00:46:57 +0000 http://www.aweber.com/blog/email-deliverability/permission-is-a-good-start.htm#comment-13391 Justin I agree. I am personally not a fan of any on-line survey because they usually lack the ability for a short narrative from the survey taker. The typical survey multiple choice answers don't suffice for the answer I want to give. I think surveys could be quite useful if constructed properly. Hey, off the subject, but, my virus checker just picked up a Trojan Horse Downloader from this location. Interesting, ha!! Justin

I agree. I am personally not a fan of any on-line survey because they usually lack the ability for a short narrative from the survey taker. The typical survey multiple choice answers don’t suffice for the answer I want to give. I think surveys could be quite useful if constructed properly.

Hey, off the subject, but, my virus checker just picked up a Trojan Horse Downloader from this location. Interesting, ha!!

]]> By: Justin Premick http://www.aweber.com/blog/email-deliverability/permission-is-a-good-start.htm/comment-page-1#comment-13347 Justin Premick Thu, 09 Aug 2007 14:21:04 +0000 http://www.aweber.com/blog/email-deliverability/permission-is-a-good-start.htm#comment-13347 Dale, That would get annoying fast. Personally, I don't mind receiving the same offer (or a variation of the same offer) twice within a reasonable period of time but I wouldn't likely put up with more than that. Bottom line: it's important for us to recognize as email marketers when our subscribers are saying no, because that means they want something else from us (whether that's more content, different products/services or something else entirely). With that in mind, I'm surprised to not see more publishers driving subscribers to surveys, especially in the wake of a promotion that maybe didn't do quite as well as they'd hoped/anticipated. Instead of just rewording and resending, try asking people directly why they didn't take you up on that offer. You may find that there's something else you can provide them. Dale,

That would get annoying fast. Personally, I don’t mind receiving the same offer (or a variation of the same offer) twice within a reasonable period of time but I wouldn’t likely put up with more than that.

Bottom line: it’s important for us to recognize as email marketers when our subscribers are saying no, because that means they want something else from us (whether that’s more content, different products/services or something else entirely).

With that in mind, I’m surprised to not see more publishers driving subscribers to surveys, especially in the wake of a promotion that maybe didn’t do quite as well as they’d hoped/anticipated. Instead of just rewording and resending, try asking people directly why they didn’t take you up on that offer. You may find that there’s something else you can provide them.

]]> By: Dale http://www.aweber.com/blog/email-deliverability/permission-is-a-good-start.htm/comment-page-1#comment-13306 Dale Thu, 09 Aug 2007 02:53:10 +0000 http://www.aweber.com/blog/email-deliverability/permission-is-a-good-start.htm#comment-13306 Aside from permission and relevance, there's something else that needs to be considered. Not taking NO or 'no response' for an answer. Often I receive emails from publishers 3 or 4 times in a row. It's apparent they interpret a non-response so that they continually send the same email. Regardless of how good that publisher is with all other mailings, they offend me greatly by doing that. I am by no means an English major, but I expect anybody who publishes anything associated with their business to proofread what they are sending out to Xnumber of people. To either duplicate someone elses email or to sloppily throw together one of your own without double-checking it, represents to me a serious flaw in their business attitude. It then makes me wonder what other flaws may exist. Who knows, maybe it's just me. But the above 2 items will cause me to drop you. Aside from permission and relevance, there’s something else that needs to be considered. Not taking NO or ‘no response’ for an answer. Often I receive emails from publishers 3 or 4 times in a row. It’s apparent they interpret a non-response so that they continually send the same email. Regardless of how good that publisher is with all other mailings, they offend me greatly by doing that.

I am by no means an English major, but I expect anybody who publishes anything associated with their business to proofread what they are sending out to Xnumber of people. To either duplicate someone elses email or to sloppily throw together one of your own without double-checking it, represents to me a serious flaw in their business attitude. It then makes me wonder what other flaws may exist.

Who knows, maybe it’s just me. But the above 2 items will cause me to drop you.

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