Comments on: ISP Content Filtering

By: Justin Premick

Justin Premick — Wed, 12 Aug 2009 19:44:47 +0000

Sydney,

I’m not so sure Free is an "obvious" one – in fact, that’s a common misconception among some marketers.

Content is still important, and content filters do still exist, but since this article was originally written (in 2007) we’ve seen ISPs move more toward reputation as a means of determining deliverability – in other words, how many complaints are your emails generating?

As content filters still play some role in deliverability, when you create emails in AWeber, we will automatically check them using a tool called SpamAssassin (a popular content filtering program) and "score" your emails.

If your email sets off too many red flags and is scored too high, we’ll show you what in your email caused that so that you can change it.

By: Sydney Barrows

Sydney Barrows — Wed, 12 Aug 2009 17:32:25 +0000

So what are the words and other things that set spam filters off? Obviously Free is one of them, but what are the others?

By: Best Practices For Bulletproof E-Mail Delivery .

Best Practices For Bulletproof E-Mail Delivery . — Tue, 16 Oct 2007 18:33:03 +0000

[...] It also keeps invalid email addresses off of your list, which reduces the volume and percentage of undeliverable messages that you send. Since undeliverable rates also factor into filtering rules, keeping invalid email addresses from being subscribed to your list will help you to avoid content filtering. [Source] [...]

By: Best Practices For Bulletproof E-Mail Delivery | Know-How

Best Practices For Bulletproof E-Mail Delivery | Know-How — Tue, 16 Oct 2007 16:01:20 +0000

By: cbread

cbread — Thu, 11 Oct 2007 14:52:32 +0000

Everyone reading this should remember that in truth…the quality of your leads now a days is much more important than the quantity! My combined list of people interested in my wholesale, dropship service is over 20,000 and I bet I could easily delete 30% of them….(the dead weight) and make just as much money. I look forward to the second part of this post!

By: » Easy Way to Remind Subscribers of Their Opt-in - AWeber Blog

» Easy Way to Remind Subscribers of Their Opt-in - AWeber Blog — Tue, 06 Mar 2007 14:11:15 +0000

[...] Among these, you’ll find blog articles on content filtering, a guide to personal e-mail filters, do’s and don’ts for adding subscribers. You’ll also find some important information in exploring our knowledge base. [...]

By: Thomas Hunter

Thomas Hunter — Fri, 17 Nov 2006 18:26:37 +0000

I just started using AWeber to publish my monthly newsletter and I have had an excellent response. Your service is very efficient.

By: Terry Oster

Terry Oster — Fri, 22 Sep 2006 16:25:15 +0000

nice information, helpful and concise.

By: Tim

Tim — Fri, 22 Sep 2006 13:35:21 +0000

Justin,
Great blog!! Over 90% of my sales com from my autoresponder emails. That means without an autoresponder, my sales would be drastically decreased. I’m huge on tracking and testing and have noticed conversions being much lower lately. I blame this mostly on the fact that emails don’t get through and have been wondering what else I could do.

I honestly didn’t realize how much a factor the undeliverable, subject filter rules would apply. After reading the post here, I’m going to take a closer look at what you suggest.

Tim

By: Jim Liddane

Jim Liddane — Thu, 21 Sep 2006 16:00:07 +0000

As usual, a superb piece of advice.

I started some years ago using AWeber to send our our weekly bewsletter to songwriters, and I have to say (as I have said before), that if everything on the web was as reliable and as helpful as AWeber – it would be a wonderful internet!