Comments for Email Marketing Tips http://www.aweber.com/blog Email Marketing Tips and Best Practices: AWeber Blog Tue, 14 Feb 2012 20:34:28 +0000 hourly 1 http://wordpress.org/?v=3.1.4 Comment on Don’t Kill the Romance: 7 Email Marketing Buzzkills to Avoid by Susan Critelli http://www.aweber.com/blog/email-marketing/dont-kill-the-romance-7-email-marketing-buzzkills-to-avoid.htm/comment-page-1#comment-186749 Susan Critelli Tue, 14 Feb 2012 20:34:28 +0000 http://www.aweber.com/blog/?p=37637#comment-186749 Worse than "Dear Friend" is when I get an email that has "Dear !first_name!" in either the subject or the body of the email. We know everyone uses autoresponders, but be a little discreet. Worse than “Dear Friend” is when I get an email that has “Dear !first_name!” in either the subject or the body of the email. We know everyone uses autoresponders, but be a little discreet.

]]> Comment on Don’t Kill the Romance: 7 Email Marketing Buzzkills to Avoid by Liat http://www.aweber.com/blog/email-marketing/dont-kill-the-romance-7-email-marketing-buzzkills-to-avoid.htm/comment-page-1#comment-186747 Liat Tue, 14 Feb 2012 20:32:02 +0000 http://www.aweber.com/blog/?p=37637#comment-186747 What a fun blog post! The way you included screenshot examples made it really easy to identify what it looks like on the subscriber's end when businesses do stuff like this. Thank you! What a fun blog post! The way you included screenshot examples made it really easy to identify what it looks like on the subscriber’s end when businesses do stuff like this.

Thank you!

]]> Comment on Don’t Kill the Romance: 7 Email Marketing Buzzkills to Avoid by Rebekah Henson http://www.aweber.com/blog/email-marketing/dont-kill-the-romance-7-email-marketing-buzzkills-to-avoid.htm/comment-page-1#comment-186745 Rebekah Henson Tue, 14 Feb 2012 20:27:55 +0000 http://www.aweber.com/blog/?p=37637#comment-186745 Caroline - I'd suggest either skipping the personalization and opening with a salutation that doesn't include "friend," or continue personalizing in interest of your subscribers who do put in their real names. Using "friend," or some variation in your salutation can make your email feel even less personal, as discussed in this post. The subscribers who use fake names should realize that what they see in your greeting is the name they signed up with. :) Caroline – I’d suggest either skipping the personalization and opening with a salutation that doesn’t include “friend,” or continue personalizing in interest of your subscribers who do put in their real names.

Using “friend,” or some variation in your salutation can make your email feel even less personal, as discussed in this post. The subscribers who use fake names should realize that what they see in your greeting is the name they signed up with. :)

]]> Comment on Don’t Kill the Romance: 7 Email Marketing Buzzkills to Avoid by Rebekah Henson http://www.aweber.com/blog/email-marketing/dont-kill-the-romance-7-email-marketing-buzzkills-to-avoid.htm/comment-page-1#comment-186744 Rebekah Henson Tue, 14 Feb 2012 20:19:11 +0000 http://www.aweber.com/blog/?p=37637#comment-186744 Thank you for your feedback, Roy. As writers who study and report on email marketing, we sign up for campaigns from all different sources to provide a wide variety of examples for our readers. The views expressed in any emails we use as examples don't express the views of AWeber or any of its employees. We use campaigns from numerous sources to show our readers what to do - and in the case of this post, what not to do. I apologize for any misunderstanding. Thank you for your feedback, Roy. As writers who study and report on email marketing, we sign up for campaigns from all different sources to provide a wide variety of examples for our readers. The views expressed in any emails we use as examples don’t express the views of AWeber or any of its employees. We use campaigns from numerous sources to show our readers what to do – and in the case of this post, what not to do. I apologize for any misunderstanding.

]]> Comment on Don’t Kill the Romance: 7 Email Marketing Buzzkills to Avoid by roy emmett http://www.aweber.com/blog/email-marketing/dont-kill-the-romance-7-email-marketing-buzzkills-to-avoid.htm/comment-page-1#comment-186743 roy emmett Tue, 14 Feb 2012 19:54:30 +0000 http://www.aweber.com/blog/?p=37637#comment-186743 Unless you're trying to embrace an extreme liberal agenda, or to connect with a specific political audience of any stripe, it's never wise to attach your identity to an extremist organization (e.g. move on). You could alienate a major segment of your audience or, possibly risk your credibility by making such a group your personal perspective when in fact it my not be. Valid and helpful information should be apolitical. Political sensitivities run high these days. I will forever see Rebekah as a liberal since she proudly identified herself as such by the examples she selected. We are all quick to make assessments like I just did, like it or not. Unless you’re trying to embrace an extreme liberal agenda, or to connect with a specific political audience of any stripe, it’s never wise to attach your identity to an extremist organization (e.g. move on). You could alienate a major segment of your audience or, possibly risk your credibility by making such a group your personal perspective when in fact it my not be. Valid and helpful information should be apolitical. Political sensitivities run high these days. I will forever see Rebekah as a liberal since she proudly identified herself as such by the examples she selected. We are all quick to make assessments like I just did, like it or not.

]]> Comment on Don’t Kill the Romance: 7 Email Marketing Buzzkills to Avoid by Caroline http://www.aweber.com/blog/email-marketing/dont-kill-the-romance-7-email-marketing-buzzkills-to-avoid.htm/comment-page-1#comment-186735 Caroline Tue, 14 Feb 2012 19:20:25 +0000 http://www.aweber.com/blog/?p=37637#comment-186735 Some of my subscribers have filled in the name field with clearly fake names, even symbols in some instances. This has made me reluctant to personalize my messages because, for those people, it would look ridiculous. Any suggestions? Some of my subscribers have filled in the name field with clearly fake names, even symbols in some instances. This has made me reluctant to personalize my messages because, for those people, it would look ridiculous. Any suggestions?

]]> Comment on Animals in Email Design: The Trick to Grabbing Your Readers’ Attention? by Angela http://www.aweber.com/blog/email-marketing/animals-in-email-design-the-trick-to-grabbing-your-readers-attention.htm/comment-page-1#comment-186697 Angela Tue, 14 Feb 2012 17:45:28 +0000 http://www.aweber.com/blog/?p=39966#comment-186697 I was doing this,, just because i thought it was cute. Glad to know I'm on the right path. Thank you! I was doing this,, just because i thought it was cute. Glad to know I’m on the right path. Thank you!

]]> Comment on Don’t Kill the Romance: 7 Email Marketing Buzzkills to Avoid by Greg http://www.aweber.com/blog/email-marketing/dont-kill-the-romance-7-email-marketing-buzzkills-to-avoid.htm/comment-page-1#comment-186686 Greg Tue, 14 Feb 2012 17:21:16 +0000 http://www.aweber.com/blog/?p=37637#comment-186686 Great post, Rebekah! Well thought-out and well presented. I bet you're pretty good at this email stuff :) Great post, Rebekah! Well thought-out and well presented. I bet you’re pretty good at this email stuff :)

]]> Comment on Don’t Kill the Romance: 7 Email Marketing Buzzkills to Avoid by Malessa http://www.aweber.com/blog/email-marketing/dont-kill-the-romance-7-email-marketing-buzzkills-to-avoid.htm/comment-page-1#comment-186678 Malessa Tue, 14 Feb 2012 16:52:59 +0000 http://www.aweber.com/blog/?p=37637#comment-186678 Great advice - reminds me of the funny "Opt Out" comic by Brad Colbrow: http://bradcolbow.com/archive/view/the_brads_opt_out/ Great advice – reminds me of the funny “Opt Out” comic by Brad Colbrow:

http://bradcolbow.com/archive/view/the_brads_opt_out/

]]> Comment on Don’t Kill the Romance: 7 Email Marketing Buzzkills to Avoid by Jon R http://www.aweber.com/blog/email-marketing/dont-kill-the-romance-7-email-marketing-buzzkills-to-avoid.htm/comment-page-1#comment-186677 Jon R Tue, 14 Feb 2012 16:42:45 +0000 http://www.aweber.com/blog/?p=37637#comment-186677 Excellent writing, Rebekah, with both great content and a timely and appropriate theme. Can't ask for more! Excellent writing, Rebekah, with both great content and a timely and appropriate theme. Can’t ask for more!

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