Archive for the 'New Features' Category
« Previous EntriesHate Broken Links? Automatically Check Your Emails For Them With Link Checker
by Justin Premick on July 23rd, 2008Chances are, you’ve thoroughly tested an email and sent it out — then found out from your subscribers that you missed a typo or some other error in your email.
After all, you’re human. We all miss things in reviews from time to time.
But when you miss a broken link in your email, the consequences to your email marketing campaign, and your business as a whole, can be severe:
- Lost Sales
- Unsubscribes
- Spam Complaints
- Reduced Reputation/Credibility With Subscribers
Wouldn’t it be reassuring to know before you save your email that all the links are working?
Now, you will know.
To learn more, read on and watch this short video.
Comments: 4Add a Web Form Footer To Share Your Privacy Policy, Announce a Free Bonus and More
by Justin Premick on July 22nd, 2008
An effective headline is a key part of a good web form — it’s where you show would-be subscribers why they should sign up to your email list!
But what if you want to convey other information in your web form that you’d prefer not to mix in with the headline?
It can be useful to put that content beneath your web form, in the “footer” area.
For more on this new feature, including a short video, read on.
Comments: 8Can You Get More Readers By Displaying Your Subscriber Count?
by Marc Kline on July 16th, 2008
Just because someone else does something, doesn’t mean you should, does it?
Maybe not, but from infancy all the way through adulthood, we take cues from others on what is worth our attention.
Now with just a few clicks, you can add a subscriber count chicklet to your AWeber opt-in form that shows your website visitors how many others are benefiting from you email newsletter.
Comments: 2527 New HTML Email Templates
by Justin Premick on June 30th, 2008
Many of our customers like to use HTML emails to send vibrant, branded communications to their subscribers. (So do we, for that matter.)
But creating a great-looking email can be challenging, especially if you’re not a designer and/or (like me) just aren’t an artist by nature.
That’s why we created our original HTML email templates — to help you spend less time on design, and more time on the content of your emails (not to mention the rest of your business).
Today, I’m excited to announce a new series of attention-grabbing HTML email templates, available for your use right now in your AWeber account.
Comments: 18Store a Backup Credit Card
by Justin Premick on June 23rd, 2008Like many business owners, you probably have your credit card information on file with a bunch of different service providers.
What happens when your card expires, or you lose/cancel it, or there’s another issue with it?
It’s helpful to have a backup plan.
Comments: 1Track Clickthroughs Using Your Own Domain
by Justin Premick on June 5th, 2008If you’re anything like me (like just about all email marketers, really), you want to know how effective your emails are at getting subscribers to open and read, click through to your site, and make purchases.
On the other hand, you may be concerned that your tracking links are getting fewer clicks than a link straight to your own domain would, because:
- Links that go to a tracking domain, instead of to your own website directly, may cause some subscribers to not trust a link that doesn’t point straight your website, causing them to not click through.
- If your readers are aware of (and sensitive to) the fact that their response is being measured, they may be less likely to click through.
So how do you get the best of both worlds? How do you track response while maintaining trust?
In this short video, I’ll show you how you can do just that with one feature of our new Email Web Analytics tools.
Comments: 34Email Web Analytics: Understand Your Subscribers
by Justin Premick on May 20th, 2008Two of the biggest challenges you face when running an email marketing campaign are:
Email marketing in 2008 is about relevance.
The only way you get more relevant with your messaging is to be able to know what your subscribers are clicking on and then be able to laser focus additional messages to that subset of your list.
Introducing Email Web Analytics Tools
Today, we’re rolling out brand new tracking and targeting features that enable you to better understand and address your subscribers&’ needs and wants.
We’ve been teasing you for weeks about them, and today, they’re ready for you.
Here are just a few of the things you’ll be able to do in both plain text and HTML emails:
Coming (Very) Soon: Email Analytics, AWeber Redesign
by Justin Premick on May 19th, 2008
After months of hard work by our Development Team, and plenty of suggestions by our beta testers, we’re happy to announce major updates to AWeber that should make it easier for email marketers everywhere to run the most effective, profitable campaigns possible.
Plus, with our site redesign you’ll find the answers to your questions faster and easier than ever!
For a last-second sneak peek before we throw back the curtain this week, read on.
Comments: 14Video: Build Your List Faster With a Lightbox Web Form
by Justin Premick on April 8th, 2008As attendees to our web form webinar know, getting website visitors to notice your form is a critical part of building your list.
Many people supplement their inline web forms with various types of popup and popover/hover-style forms.
Today, we’re happy to announce a new type of popover form that AWeber users can use to grab visitors’ attention and present them with an opportunity to subscribe.
Read on for more details and a short video.
Comments: 52(More) New Email Web Analytics Feature Sneak Peek
by Tom Kulzer (AWeber CEO) on March 24th, 2008
With the overwhelming response to our initial analytics sneak peek it’s hard to imagine that we might actually have more up our sleeve for you.
Most small businesses using email marketing call their campaigns a success or failure based strictly on the raw number of opens or clicks they get.
Unfortunately, up until now there hasn’t been an affordable solution for small businesses to truly get inside their campaigns.
That’s about to change…
Beyond Landing Pages
Most email campaign reports can show you how many clicks you received on a link.
What happens when the user clicks thru to your site and continues to click around on other pages? Would it be helpful to know the total traffic impact your campaign has on your website, not just the landing pages?
Now you can, with the addition of one line of JavaScript on the pages of your site you can track clicks in your emails using your own domain name and track clicks that go beyond your landing pages.
Track Email Sales Revenue
For most small businesses the goal of having an email newsletter or other mail follow up campaign is to drive sales or a specific action on your website.
How many sales did your last campaign generate? How many dollars did that campaign bring in?
Tracking sales and the revenue from those sales will now be integrated directly with your campaign reports.
You can track any type of goal you may have on your website, whether it’s logging into an account, posting a comment on your blog, or filling out a form to request a quote.
Report Dashboard
With the multitude of new reports available, loading a page to view each one separately can be time waster.
Reports that you access frequently from different lists can all be placed in one central dashboard page.
Flexible Reporting Date Ranges
Rather than being stuck with a specific date range such as the last 30 days, flexible reporting allows you to drill into your data over any period of time.
Look at results for last week or the last 6 months — slicing and dicing your data in any way you desire.
Get Early Access To These New Features
We’ve opened a few more slots for beta testers.
Participants should have at least 100 subscribers and be communicating with their subscribers once per week or more.
Interested? Please post in the comments below. Be sure to include your website URL and email address in the proper boxes so we can contact you.
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