Inbox Ideas: Email Marketing Tips by AWeber

Inbox Ideas | Email Marketing Tips by AWeber

Archive for the 'Email Template Design' Category

HTML Emails: How To Use Images Effectively

by Justin Premick on August 14th, 2006

HTML messages offer several advantages to senders:

they can be customized to include colors, formatted text and tables
they enable the sender to track message open rates
they allow the sender to hyperlink words and phrases rather than typing out full URLs

However, many email programs by default block HTML images from being displayed, including the following popular software and web-based email clients:

Microsoft Outlook
Mozilla Thunderbird (unless sender is in Personal Address Book)
AOL (for non whitelisted senders or sender IP’s not on the enhanced whitelist)
Yahoo (for messages that Yahoo’s SpamGuard believes are spam)
Hotmail (for messages in Junk folder)
Gmail

If your messages are image-heavy, image blocking can cause them to look significantly different than the way you envision them. It can also cause your open rates to appear artificially low, since if images are blocked, the image used for open rate tracking is blocked.

What Can You Do?

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Comments: 17

Tags: design, rendering, testing

Are you sending HTML without plain text alternatives?

by Marc Kline on July 26th, 2006

Often times when working with customers on their message campaigns, I notice they are including only HTML versions of their messages to their subscribers, with no plain text version.

I politely bite my lip while I work with them on whatever issue they’ve called in for, then in an attempt to be as helpful as I can, I point a few things out to them about this:

Continue reading “Are you sending HTML without plain text alternatives?”