Archive for the 'Email Marketing' Category
Where Can We Find Multichannel Synergy?
by Marc Kline on December 4th, 2007
We are big advocates of multichannel marketing. After all, what is email marketing but another way to communicate with prospects and customers?
Of course, there are qualities that make it quite unique, such as its cost effectiveness and its timeliness, but whether we’re getting subscribers from our websites, driving traffic to our blogs and order pages, or encouraging subscribers to visit our physical locations, email does our businesses its biggest favor in combination with other channels.
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Comments: 8
AWeber’s Sean Cohen Interviewed at Recognized Expert
by Justin Premick on November 30th, 2007
Setting up your first email campaign and not sure what to do? Need a refresher course on how to put together a simple yet effective email marketing program to convert your website traffic into loyal customers?
Our own Sean Cohen turned up on the Recognized Expert Marketing Show last week with plenty of great advice for budding — and established — businesses.
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Cyber Monday: Hype or Holiday Opportunity?
by Marc Kline on November 26th, 2007
If you’ve spent a few days now away from your computer (and your inbox), you might now open email only to find a flood of messages from businesses you’ve purchased promoting specials, with many of them arriving just this morning.
If so, that might have struck you as a coincidence, but it may not have been.
Cyber Monday, a term coined in 2005 by Shop.org, a division of the National Retail Federation, is ostensibly the day when many consumers return to work after the Black Friday weekend, only to surf online for more holiday deals.
This year, more businesses are jumping on the bandwagon to take advantage of this potential rush. So, should we join them and send out messages to our own subscribers?
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Comments: 11
How Does Your Business Give Thanks?
by Marc Kline on November 20th, 2007
If you’re in the U.S. like we are, more than likely this Thursday you will be celebrating Thanksgiving, and as we sit down with our families for dinner we will be thinking of some of those things we’re most thankful for, namely our food, our prosperity, and our loved ones.
I will venture to say that most of us won’t be thinking directly of email marketing, but if it has helped our business to grow and prosper this year, we probably do think of it with a great deal of gratitude at times.
So, before the holiday hits and we shut our computers off, let’s talk for a minute about email and giving thanks.
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Comments: 4
5 Holiday Marketing Tips to Beat a Slow Season
by Justin Premick on November 16th, 2007
According to the National Retail Foundation, holiday shopping for this year is set to increase, but only by a modest 4%. Just about every other report or story I’ve read about this holiday season has suggested it won’t be a good one.
As other direct and indirect competitors vie for your subscribers’ pocketbooks, how are you going to make sure your business isn’t left holding a lump of coal?
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Comments: 21
Do Your Post-Purchase Emails Alienate Customers?
by Justin Premick on November 12th, 2007
It happens all too frequently.
A business puts in the time and expense of getting a customer to their website or store, establishes trust and credibility, and gets that person to make a purchase. Which brings them to that critical first post-purchase contact.
Do they use it to provide more value? To reinforce the buying decision? Show the customer how the purchased product is even more valuable than they thought?
Nope.
Continue reading “Do Your Post-Purchase Emails Alienate Customers?”
Comments: 13
Email Scheduling: How Soon is Too Soon?
by Marc Kline on November 8th, 2007
Somewhere in the back of my mind I was waiting for it –the first Christmas song of the year. This time I was at a local coffee shop (OK, it was the local Starbucks).
John Lennon and Yoko Ono’s “Happy Christmas (War Is Over)” made it through about 10 seconds of play. Then, the stereo went silent for about another 10 and we were back to quiet, singer-songwriter cafe music.
From a back room I heard someone scream “It’s too early for Christmas!”. It might seem odd at first, but this got me to thinking about email marketing and how we schedule our messages.
Continue reading “Email Scheduling: How Soon is Too Soon?”
Comments: 23
Comment Spotlight: The Most Important Email Stat?
by Justin Premick on October 25th, 2007
From time to time comments on the blog are worth discussing with everyone in a new post.
Friday’s post on confirmation rates sparked a discussion of other other stats that we can measure and improve.
Glenn voiced a question that I think all of us have asked at some point:
“In looking at each email list you have available, what sort of metrics are the best to monitor? I think if you had to pick one metric, overall conversion rate is probably best[.]”
Continue reading “Comment Spotlight: The Most Important Email Stat?”
Comments: 7
Tips on Growing Website Traffic
by Marc Kline on October 16th, 2007How do I get people to visit my website?
Whether or not you’re new to running an online business, this question must have crossed your mind at one time or another. After all, as we often mention in our live email marketing webinars, your email campaign does not exist in a vacuum. If you don’t have traffic coming to your site, it can prove to be difficult to build a dedicated readership.
Continue reading “Tips on Growing Website Traffic”
Comments: 8
Six Ways To Screw Up A Customer Email
by Justin Premick on October 4th, 2007
Working with email as much as I do, I’m encouraged to see so many people doing the right things:
- Getting explicit permission
- Providing valuable, relevant communications
- Building trust; treating subscribers like people (and not like numbers)
- (the list goes on)
So when I get a marketing email from someone who isn’t doing these things, someone who’s doing all sorts of harm to their brand by breaking some of the “rules” (intentionally or not) of good email marketing, it hurts. As an email marketer, I find messages like this frustrating and offensive.
But rather than fume or shake my head about it, I figured it’d be helpful to show what they’ve done wrong, and how you can do better.
Continue reading “Six Ways To Screw Up A Customer Email”
Comments: 66
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