Archive for the 'Email Marketing' Category
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by Marc Kline on January 22nd, 2008Despite the growing use of email marketing, we still see too many businesses with websites and no obvious way for people to sign up for even a simple newsletter.
Are you one of these website owners still on the fence, or do you know someone who is? Don’t worry — we won’t give up on any of you. Not when we know your businesses are missing so many opportunities for profiting from your visitors.
Whether it’s your website or a client or associate’s in question, a new article in our Knowledge Base explaining why websites need email marketing might help you to profit — from your own website or an opportunity to help other businesses and earn commissions.
Comments: 5
Email Marketing Calendars: Let’s Get Planning
by Justin Premick on January 16th, 2008
This is the second post in a series; you may want to read the first post on why email marketing calendars matter before reading this one.
Do you feel like you’re constantly working at the last minute to get an email out to your subscribers?
Many publishers just like you often fall behind on their email marketing campaigns. You’re focused on getting a new product ready to go to market, or improving an existing one, or working on any one of a mountain of other important areas of your business.
Your sending frequency falters, and when the realization sets in that you haven’t emailed your list in a while, you rush to get an email newsletter out to it.
Comments: 5Email Marketing Calendars, Part 1: Why You Need One
by Justin Premick on January 4th, 2008
I’m sure that by now you’ve watched, read and heard a lot of people making the typical New Year’s resolutions — lose weight, read more books, learn a certain new skill, visit that vacation spot they’ve been talking about for 5 years now…
There’s one problem with these resolutions: the things we need to do to stick to them start taking up more and more of our time as we go… and most people eventually abandon their resolutions.
Today, I’d like to suggest a resolution that I think you can keep… because once you get going with it, it gets even easier over time, and it carries a few benefits that can significantly improve your email campaigns’ effectiveness and profitability.
Comments: 17Another Holiday Tip: Geo-Targeting To Boost Relevance
by Justin Premick on December 14th, 2007Quick thought and a how-to inspired by a reaction to our recent post on holiday greetings.
Over at her Net Profits Today blog, Rosalind Gardner made a great point about the lack of targeting that often plagues marketing campaigns (particularly those sent around this time of year):
Those marketers need to figure out how to parse their lists geographically and send their messages accordingly.
She’s absolutely right. Fortunately, it’s not hard for even the most basic email marketing campaign to do this.
Comments: 13Where Can We Find Multichannel Synergy?
by Marc Kline on December 4th, 2007
We are big advocates of multichannel marketing. After all, what is email marketing but another way to communicate with prospects and customers?
Of course, there are qualities that make it quite unique, such as its cost effectiveness and its timeliness, but whether we’re getting subscribers from our websites, driving traffic to our blogs and order pages, or encouraging subscribers to visit our physical locations, email does our businesses its biggest favor in combination with other channels.
Comments: 8AWeber’s Sean Cohen Interviewed at Recognized Expert
by Justin Premick on November 30th, 2007
Setting up your first email campaign and not sure what to do? Need a refresher course on how to put together a simple yet effective email marketing program to convert your website traffic into loyal customers?
Our own Sean Cohen turned up on the Recognized Expert Marketing Show last week with plenty of great advice for budding — and established — businesses.
Comments: Leave a commentCyber Monday: Hype or Holiday Opportunity?
by Marc Kline on November 26th, 2007
If you’ve spent a few days now away from your computer (and your inbox), you might now open email only to find a flood of messages from businesses you’ve purchased promoting specials, with many of them arriving just this morning.
If so, that might have struck you as a coincidence, but it may not have been.
Cyber Monday, a term coined in 2005 by Shop.org, a division of the National Retail Federation, is ostensibly the day when many consumers return to work after the Black Friday weekend, only to surf online for more holiday deals.
This year, more businesses are jumping on the bandwagon to take advantage of this potential rush. So, should we join them and send out messages to our own subscribers?
Comments: 11How Does Your Business Give Thanks?
by Marc Kline on November 20th, 2007
If you’re in the U.S. like we are, more than likely this Thursday you will be celebrating Thanksgiving, and as we sit down with our families for dinner we will be thinking of some of those things we’re most thankful for, namely our food, our prosperity, and our loved ones.
I will venture to say that most of us won’t be thinking directly of email marketing, but if it has helped our business to grow and prosper this year, we probably do think of it with a great deal of gratitude at times.
So, before the holiday hits and we shut our computers off, let’s talk for a minute about email and giving thanks.
Comments: 45 Holiday Marketing Tips to Beat a Slow Season
by Justin Premick on November 16th, 2007
According to the National Retail Foundation, holiday shopping for this year is set to increase, but only by a modest 4%. Just about every other report or story I’ve read about this holiday season has suggested it won’t be a good one.
As other direct and indirect competitors vie for your subscribers’ pocketbooks, how are you going to make sure your business isn’t left holding a lump of coal?
Comments: 21Do Your Post-Purchase Emails Alienate Customers?
by Justin Premick on November 12th, 2007
It happens all too frequently.
A business puts in the time and expense of getting a customer to their website or store, establishes trust and credibility, and gets that person to make a purchase. Which brings them to that critical first post-purchase contact.
Do they use it to provide more value? To reinforce the buying decision? Show the customer how the purchased product is even more valuable than they thought?
Nope.
Comments: 13« Previous Entries Next Entries »
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