Archive for the 'Email Marketing' Category
« Previous EntriesDouble Your Blog Newsletter Readers: Expand Beyond Your Blog
by Justin Premick on August 18th, 2008
In the previous three posts on doubling your blog newsletter subscribers, we’ve talked about:
- Adding subscribe opportunities within posts
- Creating a dedicated blog subscribe page
- Getting current readers to bring you new ones
Today, let’s take a step back from these online and email marketing tactics and look at how you can grow your blog newsletter away from your website.
Comments: 5Double Your Blog Newsletter Readers: Encourage Sharing!
by Justin Premick on August 11th, 2008
This is the 3rd of 4 posts on how we doubled our blog newsletter subscribers. Be sure to read the other ones on putting signup forms in posts and creating a subscribe page.
Today’s tip is applicable to email marketing in general, but deserves bloggers’ attention because not all bloggers are experienced email marketers, and they’re more likely to miss this idea.
Plus, it’s so obvious that you might overlook it.
If getting more readers without spending on paid traffic or doing some SEO appeals to you, you’ll appreciate today’s tip – because this tactic gets you subscribers without relying on Google.
Comments: 10Double Your Blog Newsletter Readers: Build a Subscribe Page
by Justin Premick on August 6th, 2008This is post #2 of 4 in a series on how we doubled the number of people on our blog newsletter. You can read the first post here.
In Part 1 of our discussion of blog newsletters I suggested you “think of your blog posts like sales letters for your blog, with each new subscriber as a successful conversion.”
Today, let’s continue that discussion, and highlight another tactic that is an especially easy “win” for anyone with some Internet or email marketing experience.
Comments: 10Want To Double Your Blog Newsletter Readers? Here’s The First of 4 Tactics That Helped Us
by Justin Premick on August 4th, 2008Bloggers: are you taking advantage of every opportunity to get more subscribers?
As you’re no doubt aware, subscribers are an essential element of a successful blog. They read more, comment more and return to your blog more than more passive visitors do.
So it’s in your best interest to encourage people to become subscribers.
One way to do this is by offering an RSS feed. Another way that many successful bloggers advocate, is the blog newsletter.
Well, if something’s worth doing, it’s worth doing well, right?
Over the next few posts, we’ll share four tactics we’ve found effective in growing our own blog newsletter. In fact, they’re responsible for over 50% of our blog newsletter subscribers!
Comments: 36List Building: How To Get Valid Email Addresses
by Justin Premick on July 10th, 2008In one of our recent “How to Get Started” webinars, one of the attendees asked how to ensure that he gets valid email addresses from his subscribers:
Is it a good idea to ask them to enter their email address twice to prevent typos?
It’s a great question, and not something most new to email marketing think about.
After all, you don’t want to get just any old email address, but rather an address where you can reach your subscriber (not to mention where they’ll see and read your emails).
So… is this a good idea?
Comments: 20Create Relevant Emails, Step 1: What Are Your Subscribers Doing?
by Justin Premick on June 27th, 2008In a recent comparison of email campaigns at Amazon and Barnes & Noble, I noted two key questions you need to ask in order to create more relevant emails:
- What Are My Subscribers Doing?
- What Do Those Actions Mean?
Simple, right?
And yet many businesses do not have any idea what their email subscribers’ wants, needs and interests really are. Of those who have an idea, most don’t know how those wants, needs and interests differ from subscriber to subscriber.
Comments: 4AWeber Love, Just in Time for Summer!
by Marc Kline on June 26th, 2008
OK, so I love AWeber, but of course I’m biased. On top of a fun work environment with cool people, I owe this company some love for my paycheck and the fortune of still being able to put gas in my tank — even at 4 bucks a gallon. *sigh*
That wasn’t the reason we got Bob, one of our designers, to come up with these “I Heart AWeber” buttons. I don’t need more AWeber branding for my lifestyle. I already have a couple of AWeber shirts and several pairs of AWeber socks. No lie — AWeber socks.
Comments: 76 Social Networking Tactics for Email Marketers
by Marc Kline on June 20th, 2008
There are plenty of people writing about how to leverage social networks for profit, so I won’t waste your time rehashing them.
Instead, I’d like to share some tips about what I know best - email marketing - and some ways to bridge some social networking tactics to your campaigns that can make a real difference in the results you see at the end of the day.
Take a look and see if you can implement some or all of them to your campaign today.
Comments: 25Do Readers Love Your Emails?
by Justin Premick on June 19th, 2008
Timing is a funny thing.
In last week’s email relevance webinar, I gave an example of a company that does quite well at using customer behavior to create more relevant emails: Amazon.
Then, this week I stumbled across this post by Jon Dale comparing Amazon’s email campaigns with those of another major bookseller, Barnes & Noble.
He makes a useful comparison of the two companies’ email practices that I’d like to expand on and share with you.
Comments: 137 Split Tests You Can Implement Today
by Justin Premick on June 10th, 2008
How many times have you heard “you should test to see what works best for you” or something to that effect? Probably too many to count, right?
The reason you hear it so often is because when it comes to email marketing (as well as any other marketing channel), testing separates the pros from the Joes.
It’s one thing to think we know what works best, but when we apply a little bit of scientific method to our marketing, we not only find out for sure, we learn more about our visitors and subscribers — and that helps us predict more accurately what will work in the future.
The challenge for a lot of people (including us at AWeber) is deciding what to test. There are simply so many small changes we can make to our forms, messages and other parts of our campaigns, that it’s easy to get stuck on deciding where to start.
So, to help you get started with split testing (or to get back into it if you’ve gotten complacent and stopped testing regularly), here are seven split tests you can run on your website to get and retain more subscribers, lower spam complaints, and increase response.
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