You’ve heard it a thousand times: you need to send personalized, relevant emails to your subscribers to get the best results. Makes sense. Who likes generic emails that waste time? There’s proof behind the theory, too. The MarketingSherpa 2011 Email Marketing Benchmark Report found that 99% of marketers surveyed reported that segmenting campaigns based on [...]

Is it ever okay to break email marketing best practices? Which ones are breakable? And when? Best practices describe tested email techniques that other marketers have found successful. Best practices establish a baseline for your campaign. But a lot of times, these practices come down to what works best for you and your subscribers. So [...]

If you want to include images, videos, branding or a color scheme in your emails, you have to create them with HTML. Some people don’t want to do that (and that’s okay). They don’t want to learn HTML or hire a designer; plus, they believe sending HTML emails will bring down their delivery rates. If [...]

Email marketing is designed to help established businesses connect with their customers on a regular basis – whether it’s through promotions, sales or a friendly newsletter. But in some cases, email marketing can actually be your business. There are plenty of big sites out there that began their business as an email list. How did [...]

It’s the age old story of subscriber meets email campaign. Sometimes it’s love at first sight. Sometimes the relationship takes a little warming up first. And sometimes, it’s just one relationship buzzkill after another. Is your campaign irritating subscribers more than connecting with them? It could be if you’re making any of these mistakes. It’s [...]

As a small business owner, you probably understand that getting customers to engage with your email campaign is a big factor in its effectiveness. How do you design a campaign that your customers will want to read regularly? There’s one key word in that sentence: Design. If you’ve been sending plain text emails to your [...]

A few months ago, we asked you to think about how email marketing can help your business. Some of you may have breezed through that worksheet; you have a good grasp on what you’re doing and what you want to accomplish (if not, go start with that one now). You’re at the point in your [...]

Some experts will tell you that email deliverability is based on what you write in your subject lines or how you design your messages. In reality, deliverability is more involved than that. Deliverability is increasingly influenced by how your readers engage with your emails: Do they open your messages or delete them as soon as [...]

Super Bowl commercials are the holy grail of advertising. Anyone who pays $3.5 million for a 30-second spot is going to make their ad damn good. Which means if you’re using email to market your business, there’s an awful lot of inspiration you can pull from those gems. So let’s take a look at a [...]

The following is a guest post from AJ Kumar at Single Grain. Thanks to Neil Patel for introducing us and making this post possible. – Justin Premick Your website and email marketing lists aren’t just business tools that help you connect with customers and prospects – in effect; they’re the digital manifestation of your presence [...]