Think of an old-fashioned, friendly neighborhood shop. Customers come in to chat, they ask for recommendations, and they loyally purchase again and again. They trust the shopkeeper. They’ve bought there before, they’re comfortable there and they know their payment information is kept safe. If you’re establishing the same dynamic of trust with your email subscribers, [...]

We’ve talked about him before and recognized he has good ideas, and now he has something new to share. Tim Carter, the owner of AsktheBuilder, recently tried a different method to grow his list and is willing to share what he found. Carter teaches his audience how to complete construction projects using videos. These videos [...]

What do you get when you combine great food with a great email campaign? Why, you get Fork Restaurant here in Philly! We interviewed Ellen Yin, owner of Fork, to learn more about why they use an email campaign, how they use it and how it has affected their business. Fork And Email Marketing Fork [...]

We talk a lot about segmenting by your list’s demographics. Breaking your list into segments certainly helps you deliver what each reader is looking for. But have you ever considered segmenting according to psychographics, instead? While demographics show your subscribers’ hard data (age, location, marital status, ethnicity, etc), psychographics slice across your list from a [...]

I’ve subscribed to a lot of email lists in the last several months since I’ve been blogging about email marketing. And even though I spend my days discussing various aspects of email campaigns, I still end up deleting most of the emails I’m subscribed to without even opening them. There are still some emails that [...]

About the Author: Adam Costa is the Editor in Chief of trekity.com, a killer new travel site. If you like to travel, follow him on Twitter for adventure and intrigue. Creating a profitable newsletter requires a little planning. But once it’s set up, a newsletter continues to engage your readers for months or years to [...]

Follow ups are a marketing tool not to be taken lightly. Originally built to take pressure off salesmen following up on their leads, their power lies in slowly selling your brand over time. To sell effectively, they’ve got to look good, which is easy now that the block editor, an easy email creation tool, is [...]

Did you know AWeber recently launched a Google+ page? We’re excited about this new medium and the many cool opportunities to connect with fellow email marketers. Google+ Q&A To officially kick off the AWeber Google+ page, I’ll be answering questions there on email marketing next Tuesday, May 8 from 2:00 – 3:00 p.m. ET.   [...]

It’s 2012, email marketers, so time to get “mocial!” That hybrid between social and mobile marketing is becoming more than a buzz word these days. Top Internet marketers advise others to focus on integrating social media and email, get mobile friendly and, of course, continue to provide stellar content. So, how do you plan to [...]

“Content is certainly the name of the game in digital marketing today,” states Alisa Leonard of iCrossing on ClickZ. But where do you get ideas for good content? How do you determine what’s worth sharing? Such is the question that Rachel Acquaviva, Office Supervisor of CONCERN – Southeast Region faced when launching the email marketing [...]