Archive for the 'Email Deliverability' Category
How Does Gmail Affect Your Mailings?
Justin Premick - December 19th, 2006Well, they’re not writing messages for you.
But they’ve taken a step that may make you change how you test your messages before sending.
Posted in : Email Deliverability | 20 Comments »Spam Buttons and Complaints
Justin Premick - December 14th, 2006Ever gotten a spam complaint?
At AWeber email deliverability is serious business. We and our customers take great care to manage their lists well so they can enjoy the best possible deliverability.
Even so, occasionally subscribers lodge spam complaints.
Posted in : Email Deliverability | 31 Comments »Guide to Personal Email Filters
Justin Premick - November 30th, 2006Most email clients have a way for users to “whitelist” a sender so that messages from that sender aren’t filtered to the junk folder.
We want your subscribers to see your messages in their inboxes. So, I investigated major email programs to find out what subscribers should do, step by step, to ensure they see your messages. (more…)
Posted in : Email Deliverability | 2 Comments »Optimizing Email for Mobile Devices
Justin Premick - November 28th, 2006Many people think of email as something they check in their office or at their home computer.
The fact is, email isn’t just for the computer anymore: at least some of your subscribers are reading it from their mobile phones. Does that change how you should be writing your messages?
Posted in : Email Deliverability | 7 Comments »What is Spam?
Justin Premick - November 10th, 2006We see and hear the word so often that you would think everybody knows and agrees what it is.
But is that really the case?
ISPs and email service providers commonly define spam as Unsolicited Bulk Email (UBE).
If you asked “what is spam?” to random people on the street, how often do you think you’d get that definition?
As more people use any word, they’re going to find new contexts to use it in. The word “spam” is no different. (more…)
Posted in : Email Deliverability | 14 Comments »ISP Content Filtering, Part 2: Addressing False Positives
Justin Premick - September 26th, 2006In my last post, I brought up the topic of content filters and discussed what can be done to minimize the chance of such filters affecting your messages.
Even when you do take those steps, however, it is still possible that a message may be filtered. Today, I’ll provide guidelines for contacting an ISP about a content filtering issue so that filter doesn’t continue to disrupt your mailings. (more…)
Posted in : Email Deliverability | 2 Comments »ISP Content Filtering
Justin Premick - September 21st, 2006While ISPs still use IP blacklists to try to keep spam off of their systems, they increasingly use other tactics to keep their users’ inboxes clear of spam while still delivering requested messages. One comonly used method is content filtering.
Posted in : Email Deliverability | 8 Comments »Punctuation Reputation
Tom Kulzer (AWeber CEO) - August 9th, 2006Are your attempts to avoid email content filters getting you filtered even more?
I’ve commonly seen publishers use punctuation in certain words trying to bypass content filters. Thinking those words such as free, profits, savings, winners, sale, profitable, no cost are going to automatically get them filtered.
Unfortunately by using punctuation to obfuscate words those publishers have just made their messages look exactly like the messages spammers send.
Examples such as:
Pro^fits
Sa^vings
W.I.N.NERS
FR^E
Sa|e
FR^E
Pro^fitabl
fr^ee
No^Cost
Regardless of how much your subscribers want your information, to the ISP filtering you’re message you’ve just labeled yourself as a spammer by employing the same tricks spammers use to try and get their messages delivered. Not to mention the credibility and readability issues you have with subscribers if they receive your message.
Bottom line:
Don’t use punctuation in words to try and bypass content filters. In the long run it will hurt your email deliverability.
Posted in : Email Deliverability | 20 Comments »Email Deliverability Tips
Tom Kulzer (AWeber CEO) - March 31st, 2005Ensuring requested opt-in email is delivered to subscriber inboxes is an increasingly difficult battle in the age of spam filtering. Open and click thru response rates can be dramatically affected by as much as 20-30% due to incorrect spam filter classification.
Posted in : Email Deliverability | Comments OffSpam: Where it Came From, and How to Escape It
Tom Kulzer (AWeber CEO) - December 11th, 2001In 1936, long before the rise of the personal computer, Hormel Foods created SPAM. In 2002, the company will produce it’s six billionth can of the processed food product. But that mark was passed long ago in the world of Internet spam.
- Who Cooked This!? (How did it all start?)
- Why Does Bad Spam Happen to Good People?
- Stop The Flood to Your Inbox
- Stay Off Spammed Lists in the Future
- Think You’re Not a Spammer? Be Sure.
- The Final Blow
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