Archive for the 'Email Deliverability' Category
Email Authentication Bites Into Phishing Problem
Justin Premick - October 5th, 2007“Awesome!”
Not especially eloquent, but the first word that leapt from my mouth when I read about Yahoo! blocking PayPal & eBay phishers using DomainKeys.
Just the other day we blogged about phishing and a great game from CMU that teaches people how to recognize phishing sites.
Now. according to Yahoo’s Yodel Anecdotal blog, whenever you get an email that looks like it’s coming from eBay or PayPal:
Posted in : Email Deliverability | 5 Comments »Fun And Easy Way To Learn About Phishing
Justin Premick - October 3rd, 2007
Heard the term “phishing” but unsure what it means or how to tell if someone is doing it?
Or maybe you’re up to speed on it, but you have family members and friends who might not recognize a phishing site?
Either way, take a look at Carnegie Mellon’s Anti-Phishing Phil, a game that teaches people to identify (and avoid being tricked by) phishing websites.
More on Phishing… And What It Means To Email Marketers
Learn more about how phishing can affect your email deliverability at our Knowledge Base.
Posted in : Email Deliverability | 1 Comment »Keep Your HTML Messages Out of The Junk Folder
Marc Kline - August 16th, 2007
The debate over whether to use an HTML or plain-text only message has not ended. In fact, it may not ever, because there are several good reasons to use both.
Ultimately, your decision will be based on your style and the voice you prefer to use to communicate with your subscribers.
There are other more minor considerations, like the deliverability of HTML messages. But they can be minimized or eliminated, and I would suggest that as long as you’re taking all of the appropriate precautions your message should make it to the inbox.
Permission Is a Good Start…
Justin Premick - July 19th, 2007
…but there’s more to good email deliverability than permission alone.
Much goes into getting email delivered, and fortunately your email service provider (such as *ahem* AWeber ;)) takes care of a lot.
However, you hold some of the keys to good deliverability in your hands, too. But if you don’t use them, you’ll have to confront declining delivery and response rates.
Posted in : Email Deliverability | 12 Comments »Learning to Let Go
Justin Premick - July 3rd, 2007
If I had a nickel for every time someone has asked to send a “reminder” email to unconfirmed subscribers… well, my 4th of July fireworks would already be paid for.
It’s a common temptation: email addresses are entered into your form (or imported), sent the confirmation message… and then…
Nothing. They sit there, pending. They haven’t confirmed. And it’s looking like they might not at all.
So the publisher starts thinking…
Posted in : Email Deliverability | 13 Comments »Vonage Reminds Us Why Permission’s Not Optional
Justin Premick - June 26th, 2007Here’s a Grade-A example of why permission matters, and why only you can give permission to someone to email you.
I was going through Google Reader this morning and found my subscriptions littered with posts blasting Vonage for a Tell-a-Friend system that they had set up.
Posted in : Email Deliverability | 23 Comments »Responsible Marketing is More Successful
Marc Kline - June 20th, 2007
Spam is often compared to the paper junk mail we get, but really it’s much worse than that.
Think about it. When is the last time you’ve received postal mail from someone illegally selling prescription drugs?
Of course you’re not sending that type of email, but if you’re not taking the right steps, your subscribers might group you in with people who do.
Posted in : Email Deliverability | 6 Comments »Who Cares About Plain Text?
Justin Premick - March 1st, 2007With all the bells and whistles that you can add to HTML email messages, it’s easy to ask “Why bother with your plain text message at all?”
It’s true that not everyone does. Some just stick a link in it to an online version of the message. Others don’t even put a plain text version at all.
So have plain text emails bought the farm?
Hardly. Plain text still matters. And it probably always will.
Posted in : Email Deliverability | 21 Comments »Missing an Email? Don’t Stress — Address!
Justin Premick - February 6th, 2007One of the most frustrating things that can happen to a publisher is to be contacted by a subscriber who says:
| “I saw your latest newsletter on your website. It’s been up there for a week now. I’m a loyal reader and didn’t get a copy of it. Why the #@&!*%$ not?” |
If you let it.
Posted in : Email Deliverability | 5 Comments »Top 10 Email Domains of 2006
Tom Kulzer (AWeber CEO) - January 2nd, 2007
During 2006 the top 10 email domains have grown from representing 61.25% of email web form requests in January to 65% in December.
This growth indicates, now more than ever, it’s important to test your email newsletters for both how they look at top domains as well as overall email deliverability. Having issues with just a single top domain can significantly impact campaign results.
Posted in : Email Deliverability | 15 Comments »« Previous Entries Next Entries »
