Viral videos are watched by millions of people. While many are
created purely for fun, interest in their use as a marketing tool
is alive and growing.

The question is, can viral videos work for marketers? And if so,
how well do they perform compared to other list building tactics?

At AWeber we compile subscriber and message statistics into 19
reports that customers can view and download in their accounts.

Sometimes customers overlook the reports because they’re not sure
how to use them to improve their campaigns.

So, let’s take a look at an example of a report to see what we
can glean from it.

I brought up the topic of split testing a while back. However, I
didn’t have a sample split test to refer you to at the time.

So, I went back and found an example. Let’s take a look at a split
test, what was varied, and what we might infer from our results.

Recently reading one of my favorite marketing newsletters TalkBiz News written
by Paul Myers I came across an amazing 100% increase in sales with one simple
change in wording for an email campaign.

As many small businesses using AWeber also use Paypal to accept payments I
thought this result and how it was achieved would be immensely helpful.

Are your newsletters generating the results you wish they were? Missing just a few simple steps in the creation and sending process can have a significant impact upon overall response. Many AWeber customers utilize the extensive opt-in newsletter delivery tools to send periodic updates to subscribers who have requested that type of information. Many businesses [...]

Results of a study conducted by AWeber identified that a confirmed opt-in AOL subscriber is significantly less likely to unsubscribe in the first 60 days of publication than a single opt-in subscriber. Statistics were run on a random sampling of approximately 200 AWeber client opt-in email lists of AOL subscribers added in the past 60 [...]