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Archive for the 'Case Studies' Category

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Social Proof Tool Boosts Landing Page Conversion 32.4%

by Justin Premick on July 25th, 2008

The recent release of a new subscriber count chicklet met a mixed response.

We’ve read plenty of positive comments on the blogs who covered this feature.

But there were definitely others (both in the release post’s comments and on other blogs) who doubted the usefulness of such a feature.

Of course, this is one of those cases where you should apply the best lesson in marketing — Test!

Fitness expert and AWeber user Carl Juneau did just that, setting up a split test on his landing page to see if the presence of the subscriber count chicklet affected opt-in rates.

He swung by our blog the other day to share his results.

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Comments: 6

Tags: Case Studies, list building, testing, web forms

AWeber User Gets 1000% Increase In Opt-Ins Using Popover Form

by Justin Premick on July 3rd, 2008

Over at MarketingSherpa there’s a great case study of how AWeber user Leo Notenboom of Ask-Leo.com increased his opt-in conversions by more than 1000%.

The part that might surprise a lot of our readers (but not us)? He did it using a popover form. As in, a simulated popup form.

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Comments: 14

Tags: Case Studies, list building, web forms

Email Newsletter Open Rates: April 2008

by Justin Premick on May 13th, 2008

Think you know the best day and time to send your email newsletter?

Ever wonder if your fellow email marketers are all sending at the same time you do?

Convinced your open rate is too low (or amazingly high)?

Some recent statistics pulled from all AWeber users may help you answer these questions:

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Comments: 44

Tags: email newsletters, email statistics, scheduling

Do Buttons Get Clicked More Than Text Links?

by Justin Premick on March 25th, 2008

Many of our readers have already signed up to the live seminar on split testing that we announced last week.

But even if you can’t make it, you’re probably interested in learning more about split testing now, right?

Fortunately, we happen to have a case study on hand that shows just the sort of information you can learn about your email marketing campaigns by conducting split tests.

Today, let’s look at a split test that we ran on our own blog newsletter to get more of you to come to the site and read the latest posts.

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Comments: 26

Tags: call to action, Case Studies, split testing

How Good Can Your Confirm Rate Be?

by Justin Premick on October 19th, 2007

Something a little different for Friday:

We get a lot of people asking what a “good” confirm rate is — out of everyone who signs up to your list, what proportion will open the confirm message and click on the link to activate their subscription to your list?

So, I thought I’d share some of our own results, from our own blog’s email subscribers.

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Comments: 12

Tags: confirmed opt in, thank you page

How Email Is Used to Promote Conferences

by Marc Kline on June 28th, 2007

Our client EuroSciCon organizes events for life scientists where they can present and discuss cutting edge topics. Email marketing helps them to quickly and effectively promote meetings on cutting edge topics.

Today’s case study illustrates a real-life example of how email can be used to send information published to a blog or web page out to the subscribers when they need it.

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Comments: 1

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Market a Small Business Via Email & Ebooks

by Justin Premick on May 31st, 2007

Marc David Many businesses use “ethical bribes” such as ebooks and free reports to collect opt-in subscribers.

Once they’ve gotten what they came for, though, you have to continue to offer value in order to turn them from “freebie seekers” to active, engaged subscribers who you can convert to paying customers.

Our latest case study looks at Marc David and how he’s using email newsletters as well as automated follow ups to build a legion of raving fans in a hotly-contested niche: personal fitness and bodybuilding.

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Comments: 12

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Successful Marketing Using Video and Email

by Marc Kline on May 17th, 2007

There’s no doubt that publicizing free content like whitepapers and video can drive interested traffic to your website, but what kind of relationships you build with those people is perhaps even more important.

In this case study, we’ll cover how a guitar student and his teacher formed a rapidly growing business using video, how email marketing fits in, and what steps they can take to bring their campaign to the next level.

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Comments: 10

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How To Grow A Tourism Business With Email

by Justin Premick on April 17th, 2007

Spanish-Fiestas.com logo I love travel. Pretty much everything about it… hitting the road (or air), visiting new places, seeing and meeting people who I may have little to nothing in common with, trying out new food…

And I’m not alone. International tourism alone accounts for nearly 30% of worldwide exports, and its share continues to grow¹. People like to get out and “see the world” (just think about how many times you’ve heard that phrase).

In such a lively market, it seems that opportunity must abound. Of course, like any opportunity, not everyone takes advantage of it.

Gerry Kerkhof did. And he’s using email marketing to grow his tourism business - helping people discover one of the world’s most popular tourism destinations, Spain.

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Comments: 13

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Case Study: Increase Ad Clicks With Email

by Marc Kline on April 5th, 2007

Recently, we posted the first in our series of AWeber customer case studies. These articles give us a great opportunity to show real-life examples of how customers use our service to better their communications.

In addition to providing real-life examples, we make suggestions on improvements to enhance results that should drive constructive thought about any campaign.

We continue this series with Ryan Stewart and his PharmBoard.com website.

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Comments: 7

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