Archive for the 'Case Studies' Category
Do Buttons Get Clicked More Than Text Links?
Justin Premick - March 25th, 2008
Many of our readers have already signed up to the live seminar on split testing that we announced last week.
But even if you can’t make it, you’re probably interested in learning more about split testing now, right?
Fortunately, we happen to have a case study on hand that shows just the sort of information you can learn about your email marketing campaigns by conducting split tests.
Today, let’s look at a split test that we ran on our own blog newsletter to get more of you to come to the site and read the latest posts.
Posted in : Case Studies | 26 Comments »How Good Can Your Confirm Rate Be?
Justin Premick - October 19th, 2007Something a little different for Friday:
We get a lot of people asking what a “good” confirm rate is — out of everyone who signs up to your list, what proportion will open the confirm message and click on the link to activate their subscription to your list?
So, I thought I’d share some of our own results, from our own blog’s email subscribers.
Posted in : Case Studies | 12 Comments »How Email Is Used to Promote Conferences
Marc Kline - June 28th, 2007
Our client EuroSciCon organizes events for life scientists where they can present and discuss cutting edge topics. Email marketing helps them to quickly and effectively promote meetings on cutting edge topics.
Today’s case study illustrates a real-life example of how email can be used to send information published to a blog or web page out to the subscribers when they need it.
Posted in : Case Studies | 1 Comment »Market a Small Business Via Email & Ebooks
Justin Premick - May 31st, 2007
Many businesses use “ethical bribes” such as ebooks and free reports to collect opt-in subscribers.
Once they’ve gotten what they came for, though, you have to continue to offer value in order to turn them from “freebie seekers” to active, engaged subscribers who you can convert to paying customers.
Our latest case study looks at Marc David and how he’s using email newsletters as well as automated follow ups to build a legion of raving fans in a hotly-contested niche: personal fitness and bodybuilding.
Posted in : Case Studies | 12 Comments »Successful Marketing Using Video and Email
Marc Kline - May 17th, 2007
There’s no doubt that publicizing free content like whitepapers and video can drive interested traffic to your website, but what kind of relationships you build with those people is perhaps even more important.
In this case study, we’ll cover how a guitar student and his teacher formed a rapidly growing business using video, how email marketing fits in, and what steps they can take to bring their campaign to the next level.
Posted in : Case Studies | 10 Comments »How To Grow A Tourism Business With Email
Justin Premick - April 17th, 2007
I love travel. Pretty much everything about it… hitting the road (or air), visiting new places, seeing and meeting people who I may have little to nothing in common with, trying out new food…
And I’m not alone. International tourism alone accounts for nearly 30% of worldwide exports, and its share continues to grow1. People like to get out and “see the world” (just think about how many times you’ve heard that phrase).
In such a lively market, it seems that opportunity must abound. Of course, like any opportunity, not everyone takes advantage of it.
Gerry Kerkhof did. And he’s using email marketing to grow his tourism business - helping people discover one of the world’s most popular tourism destinations, Spain.
Posted in : Case Studies | 13 Comments »Case Study: Increase Ad Clicks With Email
Marc Kline - April 5th, 2007Recently, we posted the first in our series of AWeber customer case studies. These articles give us a great opportunity to show real-life examples of how customers use our service to better their communications.
In addition to providing real-life examples, we make suggestions on improvements to enhance results that should drive constructive thought about any campaign.
We continue this series with Ryan Stewart and his PharmBoard.com website.
Posted in : Case Studies | 7 Comments »Case Study: Marketing an Entertainment Newsletter
Justin Premick - February 15th, 2007Customers often ask us for examples of how people are using AWeber in different industries, and what they can do to effectively run an opt-in email campaign.
So, last month we solicited candidates to help us show how they’ve implemented email campaigns with their businesses.
Our 2007 case study series starts in the music industry, with John Waterman and the Bandit A&R Newsletter.
Posted in : Case Studies | 5 Comments »Want A Free Email Marketing Review?
Justin Premick - January 11th, 2007Last week, we published a case study of how Pam Turner used her AWeber autoresponders and broadcasts to increase website traffic and sales.
This was a new type of post for us, so we asked point-blank if you wanted more like it.
Well, your feedback has been all positive, and we want to run with this.
Posted in : Case Studies | 10 Comments »Case Study: 300% Increase In Website Traffic
Justin Premick - January 4th, 2007Dieting is a multi-billion-dollar industry, with many large and small players competing for the attention of would-be customers.
In such a highly competitive area, how do small business owners survive, let alone thrive?
Posted in : Case Studies | 72 Comments »« Previous Entries
