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New Web Analytics Videos From Google

by Marc Kline on September 24th, 2007

It’s officially autumn here in Philadelphia (and the rest of the northern hemisphere). So, what does that mean for millions of kids? Back to school! Well, we shouldn’t let them have all of the fun they’ve been waiting all summer for.

So, while they trek off to school to learn reading, writing, and whatever they need to know to become the next digital pioneers, we can focus on how to get better results from our online marketing through a better understanding of how our web visitors find and interact with our websites.

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Power User Tips: Save Time Using Bookmarks

by Marc Kline on September 19th, 2007

Power User TipsTo begin working on something in your email marketing campaign, you may need complete each of the following steps:

  1. Type the address of AWeber
  2. Click on the link to the login page
  3. Log into your account
  4. Select a list to work in
  5. Navigate to a specific feature

This is fine for the occasional use, but the time you spend repeating manual steps like these can, in the long run, fritter away time you could otherwise spend building your business.

Cut Down on Some Steps

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Yahoo! Shopping Cart Integration

by Justin Premick on September 18th, 2007

The list of shopping carts that you can integrate with your AWeber account just grew again:

See How to Integrate Yahoo! Shopping Cart With AWeber

Learn more about why you should follow up with customers after the sale.

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How to Integrate Google Analytics with AWeber

by Marc Kline on August 29th, 2007

Puzzle Pieces MergedLast week I published an article discussing the bounce rate metric in a web analytics application and how it can help a website owner make constructive decisions that improve their website and email marketing campaigns.

Studying the bounce rate requires only that you have some type of web analytics package running on your site. But if we want discuss most other metrics, we need a way to tie email and web analytics a bit closer together, and this was pointed out in the comments of my last post by a few thoughtful readers.

We hear you, and fortunately it’s not such a difficult thing to do, so we put together a short set of instructions on how to tie in an email marketing campaign with Google Analytics.

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Web Analytics and Email: Bounce Rates

by Marc Kline on August 23rd, 2007

mag_glass_pie_chart.pngOne thing I’ve learned about web analytics - the numbers don’t always speak for themselves. There are so many different reports to look at that without some guidance at times, you might feel a little dizzy.

But taking some time to install an Analytics package (some are free) and determining which reports are useful to you can pay off in a big way.

Now, I’m no expert when it comes to analytics. But from experience, I know the fundamentals. And I’d like to share with you a few things to look for when it comes to something I know quite a bit more about: email marketing.

Let’s start today with one of the more basic and easy to understand metrics: Bounce Rate.

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Integrate AWeber With Volusion Shopping Cart

by Justin Premick on August 1st, 2007

We recently set up integration for another popular shopping cart: Volusion.

It’s now easy to add your Volusion customers to an email campaign and follow up with them after the sale.

Integrating AWeber and Volusion

Download a PDF of the instructions or check out the writeup in our Knowledge Base.

Using a Different Cart?

AWeber can integrate with many other systems including popular shopping carts like PayPal and Clickbank!

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Optimize Your Website: Every Page is a Landing Page

by Marc Kline on July 24th, 2007

Where to?I suspect that most website owners spend too much time on their home pages and not enough time on other content.

Nearly every page on a website has potential to be a landing page — the first page a visitor sees when visiting.

This means what happens during the view of that page will often make the difference between a one-time visit and something more lasting.

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Are Your Subscribers Missing Newsletters?

by Marc Kline on June 26th, 2007

clock_rewind.pngIf you’re only sending email newsletters, you’re missing opportunities to make your business more profitable.

In an earlier article, Justin gave a few reasons why newsletter publishers also need autoresponders.

I’d like to add one more to the list that could make a significant difference on whether your subscriber base is made up of engaged readers or dead weight.

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Small Business Branding: News You Can Use

by Marc Kline on June 5th, 2007

Newspaper GraphicLast month, a boy helped save his 20-month old nephew from a coyote. What in the world does this have to do with email marketing?

Actually, quite a bit potentially if you want a great way to get your messages read and improve your brand image.

Read on to find out how.

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Integrate AWeber With Kagi Shopping Cart

by Justin Premick on April 3rd, 2007

To help users of various shopping carts follow up with their customers, we’ve published a series of articles on how to integrate AWeber with those services.

We recently set up an email parser for the Kagi online store service.

See how to follow up with your Kagi customers in a few simple steps.

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