Archive for the 'Articles & Tips' Category
« Previous Entries Next Entries »Just Because We Publish, Doesn’t Mean You Read
by Marc Kline on December 27th, 2007
Between our blog, knowledge base, and live seminars, we offer an abudance of information covering a wide range of email best practices from different angles and through different mediums.
The depth and detail of these resources is expansive, and we’re continuously adding to them.
As much as we’d love to have each and every reader browse through it all, there’s so much information published that even now, it wouldn’t be possible to get through it all in an afternoon or possibly even a day.
If that were our only option, we might consider putting a hold on publishing new information, focusing on organizing and pushing the older information while it’s relevant. Fortunately, it isn’t…
Comments: 75 New Years Resolutions for Email Marketers
by Marc Kline on December 18th, 2007
Hard as it is for many of us to believe, 2008 is right around the corner, and we may be thinking of some of those annual New Years resolutions we make and would like to keep.
These resolutions could provide a timely opportunity for our businesses — a kick in the butt to move some ideas sitting on the back burner up to the front where we can act on them.
This year, improving our email marketing campaigns could be one of the best things we can do for businesses, so let’s take a look at a few achievable goals we can work on.
Comments: 1Why AWeber Doesn’t Have a Sales Team
by Marc Kline on December 11th, 2007
Our Education Team is here to provide free marketing resources such as this blog, our Knowledge Base, and our live seminars.
Besides us, here at AWeber’s offices there is also our Customer Solutions team, available to solve problems and offer advice, and our Development Team, the geeks (as we so affectionately call them) who power an evolving feature set and who we owe credit for keeping things running smoothly.
But isn’t there a piece missing? Where is the team of hawkish marketers sealing deals then taking names (and credit card numbers)?
Comments: 7Short on Ideas For Your Email or Blog?
by Marc Kline on November 23rd, 2007
You’ve stuck to a regular schedule for posting to your blog or writing email messages. People have come to depend on your wise words of worthwhile advice and information.
You don’t want to let them down and risk the growth of your readership and business!
Despite this pressure, or sometimes because of it, we’re all liable at one time or another to sit down at our desks, open a new message or post, crack our fingers, rest them on the keys, then … nothing. We draw a blank.
How frustrating! Fortunately, we have options.
Comments: 6Dear Email Subscriber: Remember Me?
by Marc Kline on November 6th, 2007Sometimes we have to wonder what causes a subscriber to delete our messages instead of reading them. Maybe they don’t connect with the reader’s interests. Or, maybe they’ve gone with a competitor and just haven’t unsubscribed yet.
There are several reasons we can guess at, but few are more troublesome than the idea of the subscriber simply not recognizing the sender or the fact that they’d requested information in the first place.
It’s frustrating, and it seems to happen all to commonly. Fortunately, it’s easily preventable. Let’s take at easy-to-implement ways to ensure your subscribers remember you and their subscription to your campaigns.
Comments: 123 Tips to Target Your Subscribers Better
by Marc Kline on October 23rd, 2007To achieve the best results we can with email marketing, it is imperative that we write both to and for our audience. In order to do that, we need to recognize that each of our subscribers is unique, often in significant ways.
If we are mindful of this, we can better:
To state it plainly, it helps for us to put ourselves in the shoes of our audience. This is something both our Education and Support teams stress to marketers, and ultimately, this is what I’d like to leave you with.
To give you a better understanding of what I mean by this, here are three examples of ways our subscribers can differ that I’ve thought and talked about lately:
Comments: 11Does Email Success Depend on Technical Know-How?
by Justin Premick on October 11th, 2007During yesterday’s Workshop/Q&A Webinar, Karen asked a great question:
“How important is knowing HTML to really take advantage of my AWeber account with a blog and a capture page?”
We commonly get this question from people who are concerned that putting a signup form on their site will be difficult, or feel that in order to maximize response, they need to make significant changes to the appearance of the form.
Comment Spotlight: Postal Addresses In Your Emails
by Justin Premick on October 10th, 2007From time to time comments on the blog are worth discussing with everyone in a new post.
During a recent critique of a post-purchase marketing email, Phyllis asked:
As a home-based business, I am hesitant to automatically include my physical address in all emails. I have had several experiences with fraudulent emails from people claiming to want to buy one or more of my paintings[…] I would not have been happy to have these people automatically know my address because it was in my signature block.
Do you feel that even with a home-based business, there should always be an address included in the signature block and that I’m jeopardizing my business otherwise?
She’s certainly not alone in asking this. Many other small business owners have voiced the same concern to me over the years. So let’s talk about it…
Comments: 28How Blogging Benefits Email Campaigns
by Marc Kline on October 9th, 2007Most of the important questions about running an email marketing campaign are not technical by nature. The occasional question like “How do I know what a good open rate is?” is often complemented by the more fundamental ones like:
- How do I build a list of subscribers?
- Where do I find content for my messages?
If we don’t have sufficient answers to these two particular questions, our campaigns will never be successful.
And so I’d like to point out something you may be doing well, poorly, or not at all that can potentially be of tremendous benefit to your email marketing.
Comments: 20Quick How-To: Create a Family Newsletter
by Justin Premick on September 25th, 2007How else can you use an email newsletter besides marketing your business?
That question might not occur to most of our users — but AWeber user and goal-setting expert Brad Isaac contacted us recently to share how to put a more modern spin on the family newsletter.
Brad sprinkles in helpful hints with screenshots and a step-by-step walkthrough. Plus, he was kind enough to share the following family email newsletter tips:
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