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Example of How to Use Global Fields: Our New Phone #

We recently set up an easy-to-remember phone number for you to contact us: 1-877-AWEBER-1

In addition to making remembering how to get in touch with our Customer Solutions Team easier, this presents an opportunity to answer a question that I never really was able to demonstrate very well when customers asked:

What good are Global Fields? How would I use them?

In this instance, using Global Fields saved me a lot of time updating our various customer, affiliate and prospect newsletters. Here’s how:

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Maximize Signup Conversions by Asking for Less

Does your form ask for just the information you need to build and engage a list of subscribers, or does it go above and beyond that?

As MarketSherpa has pointed out, “above and beyond” in this case may lead to signup conversion rates and information quality that fall below your expectations.

In the latest Chart of the Week, they illustrate why name and email should typically be all the information we ask for in our email newsletter sign up forms. Take a look:

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Even Experienced Marketers Make Email Mistakes

[Insert clever first paragraph here.]

OK, so that one was on purpose, but we all make mistakes at one point or another, like leaving some text only we were supposed to see. Even Seth Godin does.

No matter how experienced we are with something (or sometimes because we are so experienced with it), mistakes happen.

A mistake here and there is not a big deal! But one repeated over and over is. It’s how we learn from them, and what we do to prevent them from happening that separates the careful, successful newsletter publishers from the error-prone who see inconsistent results.

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Vendor Recommendations for Small Businesses

We know frequently asked questions should be addressed, and one of ours has had to do with who we’d recommend for any number of services besides email marketing.

We’ve been hesitant to make all but a few recommendations because, frankly, there are a lot of options out there for services like web hosts, payment processors, and so on.

Well, after nearly a decade of trying and using several vendors ourselves and hearing plenty of reviews from our users and other email marketers, we’re ready to pull the trigger and share some carefully selected recommendations.

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Improve Your HTML Email for Gmail Subscribers

This has been bugging me for a while.

Before sending, I test our blog newsletters to Gmail, along with other popular clients (generally a smart thing to do).

By and large, the messages tend to look fine, outside of one detail that might seem minor to some but meaningful others who spend some time thinking about optimizing emails for best results.

Take a look at a few of the recent tests in my inbox and see if you notice what I’m seeing:

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Done Your Taxes? Audit Your Email Marketing.

April 15th, the tax deadline is sneaking up on millions of Americans. Many of us are paying meticulous attention to detail to avoid the dreaded tax audit.

While we have our brains working these analytical gears, why not review our email campaigns for ways we can improve them in measurable ways? Here are 10 things to review once you’ve caught your breath:

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Restaurant and Retail Marketing: Send Birthday Emails

One of the most important challenges facing restaurant and retail owners is in drawing back return customers to their locations.

Advertising for new customers can be very expensive, while relying on customers to take initiative to come back after a single visit can be risky and unprofitable business.

A popular, tried and true way to boost return business throughout the year is to send personalized birthday emails to customers.

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3 Tips to Optimize Your Email Landing Pages

The success of our email marketing campaigns does not rely entirely on the success of our email.

What I mean is, if the goal of our email is not only to drive traffic to our websites but ultimately to convert that traffic into sales, our websites need to do their jobs too.

Email tracking and analytics let us know how our emails are performing. In order to make sure our marketing campaigns are performing as we’d hope as a whole, we’ll also want to take a look at the web pages we send our subscribers to.

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Are These Email Messages Missing From Your Inbox?

If you aren’t sending a continuous campaign of emails using the feature available to you, there certainly may be messages you should be sending to subscribers that you aren’t. So, we just recently posted on why email marketers nearly always should use both follow ups and newsletters for their campaigns.

What I’d like to point out today are some of the email messages you may be missing from your own inbox that should be there.

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Check Out These Ways to Grow Your Blog

Quick post today for those of you who are running blogs yourselves.

(Not yet using a blog to grow your business? Learn more about how blogging and email marketing go hand-in-hand.)

Today I came across a list of 16 ways to expand your blog’s reach.

I’m particularly fond of strategy #6: Establish an Email Newsletter:

Newsletters are great for monetization and are an easy way to keep certain readers (those not familiar with RSS) close to your weblog. When combined with landing pages, they work better alongside PPC advertising when it comes to capturing leads.

but the author lists plenty of other good ideas, too. Definitely worth a read.

Want to learn more about blogs? Watch the recording of our live video seminar on business blogging.