Comments on: Market a Small Business Via Email & Ebooks http://www.aweber.com/blog/case-studies/market-a-small-business-with-email-and-ebooks.htm Email Marketing Tips by AWeber Sun, 27 Jul 2008 08:36:47 +0000 http://wordpress.org/?v=2.3.3 By: Clinton Walker III http://www.aweber.com/blog/case-studies/market-a-small-business-with-email-and-ebooks.htm#comment-13597 Clinton Walker III Tue, 14 Aug 2007 19:43:16 +0000 http://www.aweber.com/blog/case-studies/market-a-small-business-with-email-and-ebooks.htm#comment-13597 I am also in the fitness business with a helpful site. I am trying to learn the techniques needed to build traffic. I am also in the fitness business with a helpful site. I am trying to learn the techniques needed to build traffic.

]]> By: Horace http://www.aweber.com/blog/case-studies/market-a-small-business-with-email-and-ebooks.htm#comment-13277 Horace Wed, 08 Aug 2007 14:32:11 +0000 http://www.aweber.com/blog/case-studies/market-a-small-business-with-email-and-ebooks.htm#comment-13277 What is a "squeeze" page? What is a "squeeze" page?

]]> By: 4 ways to build your email database - Small Business Opportunities & Ideas http://www.aweber.com/blog/case-studies/market-a-small-business-with-email-and-ebooks.htm#comment-12297 4 ways to build your email database - Small Business Opportunities & Ideas Tue, 17 Jul 2007 04:40:11 +0000 http://www.aweber.com/blog/case-studies/market-a-small-business-with-email-and-ebooks.htm#comment-12297 [...] 2. Publish an e-book Not as hard as you might think. Your expertise, experience and knowledge - along with those of your team - will give you more than enough material to create a pdf document of value. Offer this for free on your site to those who sign up with their email address. Here’s an example of a business doing this. [...] […] 2. Publish an e-book Not as hard as you might think. Your expertise, experience and knowledge - along with those of your team - will give you more than enough material to create a pdf document of value. Offer this for free on your site to those who sign up with their email address. Here’s an example of a business doing this. […]

]]> By: Clinton Walker III http://www.aweber.com/blog/case-studies/market-a-small-business-with-email-and-ebooks.htm#comment-12261 Clinton Walker III Sun, 15 Jul 2007 16:36:27 +0000 http://www.aweber.com/blog/case-studies/market-a-small-business-with-email-and-ebooks.htm#comment-12261 I am also in the fitness business and I appriciate the case study. This will help me increase my business. I am also in the fitness business and I appriciate the case study. This will help me increase my business.

]]> By: Cristiane http://www.aweber.com/blog/case-studies/market-a-small-business-with-email-and-ebooks.htm#comment-11255 Cristiane Fri, 22 Jun 2007 23:46:14 +0000 http://www.aweber.com/blog/case-studies/market-a-small-business-with-email-and-ebooks.htm#comment-11255 Thanks for opening my eyes, Justin! I'm fairly new at Aweber and just got a fantastic tip from you. I realized my "thankyou" page should definitely alert subscribers to the verification message so it won't get buried in their Inbox forever. I stopped everything else I was doing at work today and updated our pages on both sites. Now let's hope for better opt-in results. :-) Thanks a LOT! Thanks for opening my eyes, Justin! I’m fairly new at Aweber and just got a fantastic tip from you.

I realized my "thankyou" page should definitely alert subscribers to the verification message so it won’t get buried in their Inbox forever. I stopped everything else I was doing at work today and updated our pages on both sites. Now let’s hope for better opt-in results. :-)

Thanks a LOT!

]]> By: Robert http://www.aweber.com/blog/case-studies/market-a-small-business-with-email-and-ebooks.htm#comment-11208 Robert Thu, 21 Jun 2007 20:33:27 +0000 http://www.aweber.com/blog/case-studies/market-a-small-business-with-email-and-ebooks.htm#comment-11208 Many thanks for more powerful tips and a great case study. The point about taking confirmed subscribers straight to a download is really important. 'Guru' wisdom is all about upsells and one-time offers but trying to sell too much too soon can get in the way of building a relationship. Many thanks for more powerful tips and a great case study. The point about taking confirmed subscribers straight to a download is really important. ‘Guru’ wisdom is all about upsells and one-time offers but trying to sell too much too soon can get in the way of building a relationship.

]]> By: Marcel http://www.aweber.com/blog/case-studies/market-a-small-business-with-email-and-ebooks.htm#comment-10742 Marcel Mon, 18 Jun 2007 08:27:15 +0000 http://www.aweber.com/blog/case-studies/market-a-small-business-with-email-and-ebooks.htm#comment-10742 Dear Justin, great article again - you could easily sell this as a little ebook of itself... ;-) Using a marketing mix of email autoresponders, broadcast messages and ebooks is a perfect fit. I increased sales and mail opening rates tremendously since I did. My readers - knowing there's a free ebook or unadvertised bonuses coming every now and then, love opening my messages. It really trained them to do so. Dear Justin,
great article again - you could easily sell this as a little ebook of itself… ;-)

Using a marketing mix of email autoresponders, broadcast messages and ebooks is a perfect fit. I increased sales and mail opening rates tremendously since I did. My readers - knowing there’s a free ebook or unadvertised bonuses coming every now and then, love opening my messages. It really trained them to do so.

]]> By: Justin Premick http://www.aweber.com/blog/case-studies/market-a-small-business-with-email-and-ebooks.htm#comment-9763 Justin Premick Wed, 06 Jun 2007 13:39:28 +0000 http://www.aweber.com/blog/case-studies/market-a-small-business-with-email-and-ebooks.htm#comment-9763 Marc, Thanks for adding that! Countless marketers have found squeeze pages the most effective way to collect and convert visitors -> subscribers -> customers, and it's worth remembering that whenever you do any sort of PPC advertising. As far as offering just one, or fewer, reports on the download page as opposed to many, I think Sharon's got a great point there. You could take some reports and offer them at various points in your autoresponder sequence as "unannounced bonuses" -> which may incent some subscribers to continue to open and read your messages (after all, the next free bonus report might be around the corner!). Marc,

Thanks for adding that! Countless marketers have found squeeze pages the most effective way to collect and convert visitors -> subscribers -> customers, and it’s worth remembering that whenever you do any sort of PPC advertising.

As far as offering just one, or fewer, reports on the download page as opposed to many, I think Sharon’s got a great point there. You could take some reports and offer them at various points in your autoresponder sequence as "unannounced bonuses" -> which may incent some subscribers to continue to open and read your messages (after all, the next free bonus report might be around the corner!).

]]> By: Daniel Duverge http://www.aweber.com/blog/case-studies/market-a-small-business-with-email-and-ebooks.htm#comment-9679 Daniel Duverge Wed, 06 Jun 2007 00:37:22 +0000 http://www.aweber.com/blog/case-studies/market-a-small-business-with-email-and-ebooks.htm#comment-9679 The great part about this article and story is that you can apply those techniques to any business and be just as effective. The great part about this article and story is that you can apply those techniques to any business and be just as effective.

]]> By: Marc David http://www.aweber.com/blog/case-studies/market-a-small-business-with-email-and-ebooks.htm#comment-9487 Marc David Mon, 04 Jun 2007 17:54:50 +0000 http://www.aweber.com/blog/case-studies/market-a-small-business-with-email-and-ebooks.htm#comment-9487 Two comments: 1 - I definitely have other PDF files, audio things that I keep handing out over the course of the autoresponder as well as the live newsletters. Although I feel that offering up too many reports on the confirmation download page may be overwhelming and diminish the primary message. Which was to get that free report I was offering. That's a great suggestion. 2 - From Jimmy D Brown, I discovered that if you are going to use Google Adwords to drive traffic to your page to gather subscribes, do it thru a squeeze page. The primary focus of paying for that traffic should be to build your list. A squeeze page for that type of traffic does an excellent job. In my own example, my Google traffic goes to a squeeze page. If I'm going to pay for traffic, I want one thing to happen. That is gain a subscriber and associate a cost with that subscription. Two comments:

1 - I definitely have other PDF files, audio things that I keep handing out over the course of the autoresponder as well as the live newsletters. Although I feel that offering up too many reports on the confirmation download page may be overwhelming and diminish the primary message.

Which was to get that free report I was offering.

That’s a great suggestion.

2 - From Jimmy D Brown, I discovered that if you are going to use Google Adwords to drive traffic to your page to gather subscribes, do it thru a squeeze page.

The primary focus of paying for that traffic should be to build your list. A squeeze page for that type of traffic does an excellent job.

In my own example, my Google traffic goes to a squeeze page. If I’m going to pay for traffic, I want one thing to happen. That is gain a subscriber and associate a cost with that subscription.

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