Comments on: Email Newsletter Open Rates: April 2008

By: Rod

Rod — Sat, 02 Jul 2011 00:06:13 +0000

I agree with the above commenter, I would like to see the updated stats for 2011, as it would be very interesting to see how it has changed. I’m very curious to know if the order of most popular days has changed at all.

By: Ankur Jain

Ankur Jain — Thu, 05 May 2011 20:05:15 +0000

I like this article (though it’s bit old).

I would love to see such stats for 2011 sorted industry wise. Given the type of reach Aweber has, I’m sure you wouldn’t have problem coming up with such data.

By: becky

becky — Fri, 10 Dec 2010 21:44:56 +0000

I was actually really disappointed with 46% open rate, until I started reading up about ‘open rates’!

I’m pleased I’m doing so well in only my first newsletter. I guess the key is ‘targeted traffic’ – I’m really targeting specific readers and building a nice relationship with them, giving them time and loads of free help.

I had 75 sign up in my first month last month since launching the blog, which I was really pleased with too…now just got to rinse lather repeat…btw, I use a monthly email newsletter – I think this is so much better than weekly ‘in your face’ emails.

And also I let my readers ‘look forward’ to the next newsletter packed with tips, so here’s hoping the next will be as successful…I’m a complete novice, so all of you out there can do same if not better than me here!!

By: Adwello

Adwello — Mon, 14 Jun 2010 13:33:50 +0000

Aweber, you have been the best service online for 12 years and with close attention to stats like these it’s no wonder. You make an art form of your science: you stylishly aim to be good at one service – providing the very best in automated email delivery. You have stuck at one task for twelve years and you excel. In my opinion no one else even gets close: you are clearly the market leader!

By: Luke

Luke — Wed, 14 Apr 2010 05:17:07 +0000

Hi Justin, Do you have the updated latest numbers for reference?

By: Dustin

Dustin — Tue, 23 Feb 2010 22:38:08 +0000

Seems quite low to me, I guess that alot of the people that use aweber are pushing affilaite products and there’s most likely not a real bond between customer and business. I would imagine the b2b stats would be the highest.

By: Caroline Melville

Caroline Melville — Fri, 25 Sep 2009 15:00:27 +0000

We get between 40-60% opens and a click thru of between 10-20% on our lists.

Perhaps it’s because we do B2B lists, but 13% is incredibly low and would make me question if the data was really duff or if my content was compelling enough.

By: Did you forget about me? How to engage visitors who don’t interact with your website. | bg Theory, LLC

Thu, 15 Jan 2009 14:34:44 +0000

[...] Are you counting emails? [...]

By: Earl

Earl — Sat, 03 Jan 2009 07:50:56 +0000

I agree with some of the comments above. The larger the list the smaller the open rates. Usually large lists are not as high quality as small lists because of the methods you used to get them on the list.
Think about the open rate you get when sending email to people you know personally(extremely high). Get to know your list better and increase your open rates. Use surveys, suggestion boxes, and prizes.
You can increase your open rates having your email blasts work in tandem with other forms of marketing such as text blasting or phone blasting.

By: Adrian

Adrian — Sun, 05 Oct 2008 15:34:26 +0000

Very interesting stats.

I am sure ageing has something to do with open rates. My list runs to tens of thousands of subscribers over the last three years.

I mail my list every Sunday with very high quality, original, unique information, that they subscribed for, no blatent promos and the feedback is phenomenal.

Open rate is 17%.

I can tell you beyond doubt where many, many emails are lost – local spam filters – particularly in Outlook. My copy of my list messages always goes straight to the trash folder of Outlook every single time. There is no spam in the message, Spam Assassin score is always 0, pure text only.

If this is happening to my messages it will be happening to all users of Outlook for the same reasons.

I think Microsoft update the Outlook spam filters through automatic update, so it would be in the interests of AWeber and customers to approach Microsoft about this to see if they can whitelist AWeber mail.

On a practical note if you want to increase open rate then give considerable thought to your subject line. People using Adwords will know that the title is all important for clicks – exactly the same applies to emails because that is all the subsciber sees when the message arrives. So it is worth spending time on subject lines that will grab the attention of the user.