We’ve been planning on doing this a lot but it’s been more on the back burner. Now that we see this we will get videos up much faster than normal.

Thanks for another great post.

Greetings folks!

We launched a program November 21, 2005 called The Go Gratitude Experiment, that opens with a flash video. Here is the link to view our flash presenttation: http://www.GoGratitude/masterkey.

Since launching we’ve had over one million views and our list blossomed from 100 subscribers to over 160,000 within a years time.
so yes! Viral videos are an awesome way to draw attention to your services. Now, I believe our group grew at such a phenomenal rate due to a number of factors. To list a few:

1) timing - we launched The Go Gratitude Experiment just before Thanksgiving so the collective focus was on the subject of our presentation.

2) content - we offered a follow-up series of no less 42 messages. This created an intimate relationship with our subscribers, and it was something of value they felt comfortable passing along.

3) unique-ness - you will find lots of videos out there that are inspirational, float messages across the screen at a relaxing pace, etc … these are great, unless you really want to stand out. When moving forward with a video production, ask yourself ‘what’s the message?’ then step away and consider a few knew ways you might view this topic and go from there. Lastly, ask ‘would i forward this??’ As so, you’ll have a greater chance of drawing together a community that’s interested in what your up to and will pass along the good word (or video, as the case may be!)

Hopefully this gives a bit of insight for those out there ready to create the next wave of viral videos!

many blessings and much success!

Excellent work guys and gals, I
honestly hadn’t given video that
much thought, however the numbers you
have received through the video’s
are staggering and low cost.
Thanks you got my attention!

Excellent report guys and re-enforces the fact that the latest ‘trend’ in online communication is indeed streaming video. For marketers, it’s an incredible time to get the message over.

If any of you would like an extremely simple yet effective way of getting video onto your websites and into your emails, bloggs, newsletters etc, just visit my site for details.

Dave and others…

TheDashMovie seems to have had extraordinary success. How does one go about putting something like that together so that you’re able to get that extraordinary number of views and huge number of subscribers?

Can you put something like this together yourself?

Are there services out there that can do this for an affordable price?

Has anyone produced a "how to" book or video on how you’d do this?

Thanks!

Linda - I agree that, as you mention with the Dash poem, the message must be powerful and grabbing so that people will be compelled to share it with friends and family.

I would love to learn how to do one of these myself, technically, from the creative start to the development of the video, captioning, and finally leading up to a webpage that collects emails from interested people.

Of course, there is still aways the challenge of how to get the viral video "kicked off," even when you have a super video and all the technical aspects in place!

Bill

Linda,

I would be interested to know which services you used to submit your viral video. I am curently working on a feature story about Social Media for an Asian business paper and am reviewing success stories to highlight. You may also reach me at sharon@webexplosion.biz.

Thanks

Am I the only person who read the article?

To believe that their cost per subscriber was "Zero" using video compared to $20.00 for each "pay per click" subscriber is ridiculous.

Just a few paragraphs above their comparison chart they clearly state: "We purchased off-the-shelf video-editing software for a PC, started filming, and edited all of the videos ourselves.  The total estimated investment for this project (all 28 videos) was $9,600."

I think they need to divide the number of new subscribers into the $9,600 in order to come up with an actual cost per subscriber and it will be a lot more than $20.

David

Justin-

Great post!

I’ve had some incredible results from Viral Videos, specifically YouTube. From just a few videos I’ve created during the past month, I’ve had a 30% increase to my opt-in list.

What’s really interesting is all of this traffic is all "type in" traffic. These are people that have seen my video and take the time to write my URL into the browser just to check out my site.

Pretty powerful stuff…

Scott

I recently had made a few videos and posted them to youtube.com as lead generators for my site. Within a few days my first one started getting views and is now at the top of youtube for "Marketing Ideas" and "Small Business Marketing. You can see it at: http://www.youtube.com/watch?v=Ol_Nmh0sDH0

It’s getting about a 100 views a week on youtube.com and even more at metacafe.com

The real surprise to me was how popular the video I thought was the dumbest is. Almost 600 views on Metacafe in 4 days. See what you think - http://www.metacafe.com/watch/718987/marketing_ideas_4_the_broken_car/

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