Comments on: Do Buttons Get Clicked More Than Text Links?

By: peter hobday

peter hobday — Tue, 15 Apr 2008 17:18:31 +0000

Justin - this is a superb test. Many thanks for the results.

The findings are very interesting and it is unlikely anyone could have predicted them!

Brilliant - thank you!

By: Tekstlinks in mailings verslaan afbeeldingen

Tekstlinks in mailings verslaan afbeeldingen — Mon, 07 Apr 2008 18:43:05 +0000

[…] blijkt helaas niet altijd het geval te zijn. Sterker nog, na een test door Aweber (het bedrijf wat ervoor zorgt dat je wekelijks mijn nieuwsbrief krijgt) blijkt dat een […]

By: Online Testing - Buttons vs. Text Links | eCommerce Small Business Startup Consulting & Self Motivation

Tue, 01 Apr 2008 02:50:35 +0000

[…] recently found a cool post while twittering. It is titled “Do Buttons Get Clicked More Than Text Links? A Case Study” by Justin Premick. It talks all about testing in regards to an email campaign. Justin and […]

By: kathleen

kathleen — Sun, 30 Mar 2008 06:19:32 +0000

I am curious just what studies are done and what they are looking for.I am excited to know what makes them happy with the input that is given by each person thanks for your time kathleen

By: AutoConversion Blog | Online Brand Marketing, Search Engine Marketing, Automotive SEO, Affiliate Marketing Programs » AutoConversion » *Buttons or Links: Which One Brings More Traffic?

Sun, 30 Mar 2008 04:11:03 +0000

[…] the company posted a blog about split testing. A couple guys in the company had a debate about which one causes visitors to […]

By: Using Buttons and Text Links to Improve Conversion

Using Buttons and Text Links to Improve Conversion — Sat, 29 Mar 2008 15:36:14 +0000

[…] Jason Premick at Aweber has posted the results of a split test he conducted on the use of buttons vs text links: Do Buttons Get Clicked More Than Text Links? […]

By: Doug Barger

Doug Barger — Fri, 28 Mar 2008 21:58:10 +0000

Hi Justin,

Thank you and Marc for sharing your results with us.

Those that didn’t read to the conclusion of the article may have thought that the buttons won hands down.

I think it shows that you care about the success of your subscribers and the test results being shared is a nice gesture and generous content.

Thank you!

By: Dave Ryan

Dave Ryan — Fri, 28 Mar 2008 19:32:14 +0000

Nice case study…

I’ve performed very similar studies and found that there’s a lot of variables at play depending on what market you’re using.

Also, there were different results in different markets depending on the use of serif fonts or sans-serif fonts.

As you said though, the best way to figure out what works is to test.

By: Baba Gaye

Baba Gaye — Fri, 28 Mar 2008 16:45:01 +0000

Hi
I wanted to register for your free one-hour seminar on Split Testing Emails and Web Forms.I missed it.
Please, I’m very intersted, so let me know for scuh events next time.

By: Shelley Holmes

Shelley Holmes — Thu, 27 Mar 2008 21:54:27 +0000

Hi,

Thanks for a great post. It got me to thinking that I’ll test my links for longer and watch more closely the impact.

It’s interesting that the greatest click throughs I get are those where I’ve posted pictures of my family events (nothing to do with the newsletter per se, just me humanizing me for my readers) and to free self-assessments I do for people each month. I’m now thinking that maybe buttons on those links that I have seriously monetized, may entice more clicks. Definitely something for me to test!

Thanks again for pushing me to think a bit more laterally about my testing.