We’ve all experienced it at some point or another. That moment when we casually open our inbox, click on an interesting subject line, then poof – there’s nothing there but some illegible text and tiny outlines of where shiny pictures should be.
Learn why and how it’s important to set subscribers expectations with an email routine.
Like most emailers, the majority of your allotted “email marketing time” is probably spent crafting messages, perfecting copy and double checking to make sure your links are functional. But once your messages are ready, do you remember to consider when they’re going out? Keep reading to find out how to use autoresponder send windows for your next campaign.
When used properly, customer testimonials can help you build a list of engaged email newsletter subscribers and increase sales. Testimonials can alleviate tension during the sign up process and can potentially increase product sales once subscribers are on your email list. But how do you collect worthwhile feedback when you have none to begin with? Read on to find out how easy it can be to track down the buzz about your business, and how to ask for feedback if you come up empty-handed.
As I examined my inbox in the days before Christmas, I couldn’t help but notice a growing trend in the email marketing messages I receive from retailers big and small. Almost every other message in my inbox touted a percentage off or free shipping of my purchase in the next however many days.
A carefully planned autoresponder series builds the foundation for a solid email marketing campaign. To some business owners, creating this series can be a daunting task – but it doesn’t have to be! With a bit of planning, everyone can create an autoresponder series that communicates important information and offers to subscribers, no matter what industry you are in. For example, let’s look at some easy autoresponder ideas for a specific type of business – a beauty salon. These examples are specific, but you can apply them to all kinds of campaigns.
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